With summer on the horizon, thoughts of sunshine and warm weather are on the rise. This is the perfect opportunity for brands to create marketing campaigns that align with popular summer activities and trends.
It’s interesting to see which campaigns take off and which ones flop. Here are 3 of our favorite summer marketing campaigns.
Top Summer Marketing Campaigns
1. Coca-Cola’s “Share A Coke”
Over the past few years, Coca-Cola has been on their “A-Game.” No matter what the season Coke appears to come out on top with their marketing efforts, especially last summer with the launch of their wildly successful “Share A Coke” campaign.
Why was this campaign so successful?
The “Share A Coke” summer marketing campaign capitalized on the idea of personalization and giving every consumer their moment of fame. It’s clear that people love to see their names on anything, especially if it’s paired with a top brand.
2. ALS Ice Bucket Challenge
The ALS Ice Bucket Challenge was one summer marketing campaign that spread like wildfire. Not only was the ALS Ice Bucket challenge supporting a great cause, it also focused on an outdoor water activity.
Why was this campaign so successful?
The ALS Ice Bucket challenge had multiple factors working in its favor. Here are a few reasons that made the campaign a huge success: supporting a charity – making it a selfless act, 24-hour deadline, and the peer pressure of not letting your friends down. With these three factors, most of America was busy dumping ice-cold buckets of water on their heads.
3. Do Anything. Do Everything. Do AC.
The “Do AC” summer marketing campaign was a huge gamble for the iconic beach town of Atlantic City. In recent years AC had experienced a numerous casino closures and a steep decline in tourism. This specific campaign encouraged visitors to post pictures and tell their stories about their memories at AC.
Why was this campaign so successful?
The “Do AC” campaign encouraged people to be part of Atlantic City’s rebranding. Everyone wants to be a part of something, which ultimately lead to a very successful summer campaign focused around the good times and lifelong memories in AC.
3 Tips For a Great Summer Campaign
Be the ultimate storyteller: As marketers you need to tell a story that captivates your audience and reels them in.
Always focus on the season: Summer campaigns should capture the essence of summer. Paint the scene with warm weather and lots of sunshine.
Create a unique hashtag: To help track the success of your campaign, create a unique hashtag that consumers can use when posting on social media. This hashtag will open the door to lots of user-generated content.
Do you have a favorite summer marketing campaign? Tell us in the comments below or tweet us at @lotus823!