Lets face it; the day where marketing via print materials were a company’s main focus is long gone.
As PR agencies send press releases through email and prefer digital media kits to mailing hefty brochures, does this mean you should take the idea of traditional print marketing and advertising completely out of your strategy? Actually, print marketing is still kind of a big deal.
With technology and the birth of digital marketing it’s easy to push traditional media to the side. In reality, you should be leveraging print and digital marketing in order to get the best results in your marketing efforts.
How Traditional Print Marketing Still Works
There could be plenty of reasons that you integrate traditional print and digital marketing into your strategy but your number one reason should be what’s going to best target your audience. While many are hopping on Twitter for news there are still demographics that enjoy picking up the Sunday paper. After all, digital has taught us that targeted messages work best instead of the “spray and pray” method.
For example, direct mail can be a very successful approach for your business to incorporate into your current marketing strategy. Don’t believe us? Take a look at some of these marketing statistics that can’t be made up:
- Direct mail brings in 85% of donations to nonprofits
- For every $167 spent on direct mail, U.S. marketers sell over $2,000 in goods
- 56% of customers find print marketing to be the most trustworthy
Those numbers show some pretty serious impact. While the decision is up to you (and your budget) on which communication channels to spread your message, we recommend taking the fully integrated approach into consideration to yield the best results possible.
Here are some examples of successful direct mail campaigns:
- Land Rover’s Opening in Liverpool: Land Rover sent 100 people a boxed invitation to the opening of their showroom in Liverpool. Inside the box was a balloon with an invitation tied to the end.
- Griffiths, Gibson and Ramsay Productions: This production made a working record player out of cardboard.
- Planet Kids: This playschool chain sent out an invitation that doubled as a hand puppet to announce their Annual Day celebration.What success have you garnered from your tradition print marketing efforts? Let me know below.