Four Branding Elements You Must Define Before Any Launch
Launching and owning a business is a dream for millions of entrepreneurs around the world. Many brands start out with humble beginnings, stemming from a small idea or passion that...
The Importance of Having Flexibility in your Marketing Strategy [FREE EBOOK]
Having an integrated marketing strategy in place allows you to stay organized and plan for the future. Many brands build out their strategies up to a year in advance to...
June’s PR and Digital Marketing Roundup
With the weather heating up, so are we! Lets recap on the past month of content that we’re always so excited to share with you. From planning weddings to waiting...
The Best in Branding and PR: Brand Names Used as Generic Terms
In my last installment of the best in branding and PR, I noted that when a branding strategy is top notch, consumers are not only sold but they may even...
The Best in Branding and PR: Little White Product Lies
A successful branding strategy takes into consideration the target audience, your value proposition and how to best convert a customer into a sale. Easier said than done of course, but...
How To Remove Your Brand’s Halo
It’s one week after a shopping trip and I realized I’ve used nearly an entire bottle of conditioner… and consumed nearly an entire jar of fig jam. Clearly, these things...
