The third and final day of the WOMMnext Conference in Chicago kicked off yesterday at 7:30 with a giant, recuperative breakfast spread, courtesy of the Word of Mouth Marketing Association (WOMMA) who hosted the conference. If you missed the highlights from Day 2, please read our WOMMnext Day 2 blog.
Wine, cell phones, taxes: What do all 3 have in common? WOMM works for them. #WOMMNext
— Your Marketing Co (@yourmarketingco) April 30, 2014
We learned that strong advocates for word of mouth marketing establish themselves by focusing all their attention on customer service, in hopes that excellent customer relationships will evolve into serious word of mouth transmission.
Customer Service is the new Marketing for Intuit – #WOMMnext
— Chris Morin (@4morins) April 30, 2014
We also developed a new understanding of social media marketing, straight from the source, a mobile company:
— Kristie Colón (@kristiecolon1) April 30, 2014
According to Hinton, we should think of social media and mobile media as one in the same.
After a brief recess, the WOMMnext breakout portion began again. This batch of four talks included creative content for cutting edge legal topics, activating brand advocates in emerging technologies, content for finance marketers, and a meditation on brands and word of mouth.
A valuable lesson for financial marketers that can really carry over to any marketer: if you jump on an emerging platform first, you position yourself as most important in that space. That’s what Kristie Helms did for State Street with Vine.
— Jessica Murray (@JessicaRMurray) April 30, 2014
From the legal panel, a very interesting question:
Legal and ethics overview at #WOMMnext – will hashtags need to be trademarked?
— Ruth Wagner (@Rwagner731) April 30, 2014
There is no line between social media posts and advertising. Legally, any time a brand posts anything to social media, it’s considered advertising; so let’s think carefully before that next Tweet, huh guys?
Legally (and in the eyes of the FTC) everything a brand does is viewed as commercial advertising. Whether it’s paid or organic. #WOMMnext
— Carrie Van Es (@CarrieVanEs) April 30, 2014
The last official event at WOMMnext was an up-close-and-personal talk from Emanuel Rosen, author of Absolute Value- What Really Influences Customers in the Age of (Nearly) Perfect Information.
— VirginiaMiracle (@VirginiaMiracle) April 30, 2014
Naturally, there’s a lot more that Emanuel Rosen has to say, but in order to hear it, of course, you have to buy his book. Wink. Wink.
And that was it! We hope everybody left with a lot to talk about, or a lot of words in a lot of mouths, so to speak. WOMM may contain the secrets of marketing’s future. The only way we’ll know is if we continue to listen to what people are saying. We may get lucky. They may be talking about us. For now, it’s naptime.
What does WOMM mean to you? Tell us about it below!