According to the American Pet Products Association, 66% of households own a pet in the U.S., that’s 86.9 million homes! Pet owners know, your furry friend is considered family and they deserve only the best products, food, and more! That’s why it isn’t surprising Americans spent a total of $136.8 billion on their pets in 2022. With splurging on four-legged family members likely to continue, it’s the perfect time to look at the pet industry trends and highlights of 2023 thus far!



Whether stylish or practical, pet owners are eager to accessorize their pets to match their personalities. We will likely see a successful year for brands that make products like pet apparel, stylish collars, harnesses, and more, especially with a rise in matching clothing for owners and their pets. However, owners are also spending more on functional accessories like portable water dispensers,  for dog owners, and more to ensure a happy and healthy lifestyle for pets.


Pet Tech

As the world around us gets “smarter”, so do our pet products! 2023 has been a great year for emerging pet technology. Products like smart collars, treat-dispensing cameras, and more tools to monitor pets were showcased at this year’s Global Pet Expo. The rise in popularity of connected pet products provides a great opportunity for innovative technology brands to get involved in the pet industry this year. With considering their pets part of their family, we will likely continue to see more tech emerge that allows owners to keep an eye on their pets when away from home, monitor their health, and create more efficient routines.


Sustainable and Healthy Eating

Just like humans, pet food can have an impact on individual health, as well as the health of the planet.  say sustainability is important to them and this includes pet owners. Many pet food brands are placing an emphasis on integrating plant-based foods that are still high in nutritional value to keep pets healthy. Additionally, added probiotics in dog food specifically have increased by 31% this year, indicating pet owners are making a conscious effort to support the health of their best friends.


No matter what the latest trends are, at lotus823, we know marketing to devoted pet owners requires strategic planning to stand out from the competition. Contact us today to start a conversation about how our team of pet parents can help elevate your pet product marketing strategy today!

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