The memories of CES 2023 may be fading but the results are everlasting! At lotus823, we encourage our clients to participate in industry trade shows to directly connect with key media and industry professionals, and the Consumer Electronics Show is at the top of our suggestion list. Technology companies from around the globe were able to showcase their latest innovations at the 2023 international show, including some of our incredible clients. Read the recap below!
Showcase Ready
With CES, comes an endless amount of media placement opportunities for consumer technology brands. At lotus823, we provide pre-show, on-site, and post-show support for our clients exhibiting. Though the actual event does not take place until the beginning of January, preparations begin as early as 5 months ahead!
The comprehensive strategy and collective efforts put forward by our entire team are to secure top media placements, schedule media interviews, enter industry awards, and get our clients in front of the right audience. We ensure our clients have a consistent and concise show strategy when partnering with us. By leveraging key editorial opportunities, creating brand stories, and producing compelling campaigns and press materials, our clients are fully prepared for the spotlight.
lotus823 offers on-site support for press appointments and access to exclusive industry resources to keep the momentum high throughout the event. With daily monitoring of media coverage and networking opportunities, we track and stay on top of our client’s performance at the show in real time.
Client Success
As a direct result of partnering with lotus823, our clients surpassed 2+ billion media impressions from showcasing at CES 2023. Collectively, our team submitted 50+ award applications, secured 90+ media booth appointments, and garnered over 150 article inclusions.
For clients such as Audio-Technica, OSIM, Roborock, Solos, and Yoshino Technology, lotus823 drafted and submitted award submissions for industry awards including TWICE CES Dailies, Dealerscope IMPACT Awards, and more. OSIM was selected as the winner of not one, but two TWICE CES Picks Awards for their innovative well-being chairs! View more highlighted wins, here.
For other clients such as Chillax, CY Vision, and Kopin Corp., the booth appointments we secured gave our clients more time to network with other industry professionals and investors, as well as allowed attendees to demonstrate their products first-hand.
Building on the exposure generated from the show, our team compiles a final assessment of our clients’ CES performance to map out a game plan tailored to the business goals. The result: an elevated approach that combines relevant media relationships with sustained brand awareness to create a targeted initiative for the coming year.
All in all, CES 2023 was proven to be a great success for our clients. We are appreciative of all our amazing clients for trusting us and our team throughout the tradeshow process. We look forward to seeing what opportunities 2024 has in store for us.
Are you ready to partner with us in preparation for CES 2024? Contact us for an introductory call to discuss how we can help you achieve your CES goals!