Tag: Holiday

Best Practices for PR Pitching – Q4 and Beyond

by lotus823 Staff

Best Practices for PR Pitching - Q4 and Beyond

[et_pb_section fb_built=”1″ _builder_version=”3.0.47″ custom_padding=”0|0px|54px|0px|false|false”][et_pb_row _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0|0px|27px|0px|false|false”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.2.2″]In the world of PR and lifestyle brands, Q4 kicks off the peak holiday season for short-lead media. That means we have about a two-month window (until late October) to curate press lists, fact check product copy, and finalize images to ensure…

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Sounds of the Season

by lotus823 Staff

lotus company culture

The holiday season tends to bring back cheerful memories filled with love and joy. Many of our holiday traditions and favorite moments are brought to mind when we smell something delicious cooking,taste grandma’s fresh pumpkin pie, or hear a festive song. Here at lotus823, we decided to ask the team which holiday song means the…

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This Season’s Top Marketing: Four Campaigns From The 2015 Holiday Season

by lotus823 Staff

This Season’s Top Marketing: Four Campaigns From The 2015 Holiday Season

A look at the shocking, cute, unexpected, and traditional marketing campaigns this season Each year the holiday season drives brands to develop marketing strategies that will hopefully break through the traditional sales and promotions clutter. It’s that special time of year that advertisers and marketers sometimes take risks, or stay the traditional route, to try…

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