Throughout June, Instagram began testing desktop publishing, LinkedIn introduced “Boosted” posts, and Pinterest expanded its product display options. Social media apps weren’t the only platforms with updates in June, though. Google launched a new asset management hub and Apple introduced a number of updates with the user’s privacy top of mind. Learn more about the latest updates in the industry roundup below!
Up until this month, Instagram users have only been able to upload in-feed posts through their mobile devices or other third-party apps. In June, the platform began testing a new update that allows in-browser users to upload images and videos directly from their computers. The update is currently only available to a limited number of users but will simplify the content creation process for digital marketers.
With the goal of positioning themselves as a go-to e-commerce site, Pinterest recently added new shopping tools that simplify the shopping process. The new “Shopping List” features allow users to easily save products, giving them time to price check before making a purchase. The platform even alerts users of price drops, ensuring they are getting the best deals possible.
Advertisers can now incorporate Event Ads and “Boosted” posts into their LinkedIn advertising strategies. The new update gives brands the ability to promote or “Boost” targeted posts on their page, improving reach and recognition. In addition, the professional platform implemented event ads that provide brands and businesses insight into attendees, visitor engagement, and more.
Facebook recently introduced animated graphics for News Feed posts. When sharing a post, users can choose from a wide range of graphics and backgrounds that appear as users are scrolling through their feed. Despite still being in the testing stages, this update is a great opportunity for brands looking to create eye-catching posts.
Google recently launched an asset management hub that simplifies the advertising process across multiple platforms. From the new hub, brands can create custom videos, generate interactive imagery, as well as build audio ads. This update will make it easier for brands to not only create advertisements but collaborate and manage ad campaigns.
Apple is leading the tech industry in user privacy settings. The company introduced a number of updates that puts their users’ privacy first. One update, Hide My Email, keeps user’s email addresses private and stops any third-party apps from tracking user location and online activity. While this is a great feature for Apple users, it could greatly impact how marketers gather analytics from their target audiences.