Your homepage is the epicenter of your online presence, so let’s figure out how to shake things up with it.

It’s often the most trafficked page on your entire website and your first chance at impressing your customer, so honing your homepage is a key step to implementing a digital marketing strategy.

Here is a snapshot of our own homepage:

We recently updated the lotus823 website to highlight our three core services: public relations, search engine optimization and social media. We also added better visuals to our site to properly represent our culture and core values. In our user behavior tracking, we know that many visitors come to our website to either research our digital marketing services or to learn more about employment opportunities, so we then added a clear call to action button for users to learn more about us.

Here are some key points to consider for your own homepage if you’re trying to improve its SEO value and the user experience to visitors going there.

Foundation

Your website is your virtual home, and without a proper foundation it will crumble. Basic optimization is the start of such a foundation. Optimization allows search engines, and ultimately users, to understand what exactly your website is about. Where do you start? Your meta data.

Meta data is the part that can’t be seen with the naked eye, but is highly visible on a search engine result page.

The title and description on your homepage should include keywords that properly categorize your whole website but also captivate the user to click and read more, hence our distinction as a “PR and Digital Marketing” agency.

Curb Appeal

In real estate “curb appeal” is how structure is perceived by passers-by when people see the exterior of your property. By looking at your homepage above the fold, users should see who you are and what you offer. The design should also be clean and snappy to entice users to learn more.

Looking at our homepage, you’ll see our lotus flower company logo that shows who we are as a brand. The 51-second video we added to the site is dead center, making it easy for visitors to learn more about our digital marketing agency.

There should also be a balance of text on the page for the user and text on the page for website optimization throughout the homepage. With such a balance visitors can get the information they need and Google can read the keywords that help you rank higher for relevant traffic in equal measure.

A less cluttered website will perform better in results because it focuses on where the user should go. The text should be visible to the user and tell the customer what to do.

Stay tuned for Part 2 of this blog, which will be published later this month. Please leave your feedback for Part 1 in the comments section below!

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