With today’s intense competition, companies are using integrated marketing techniques to increase their brand visibility. 

One (of many) marketing tactics that we love here at lotus is search engine optimization (SEO). Although Google (or any other search engine) won’t share their secret sauce to high website rankings, with an understanding of the basics and following SEO best practices you can make it easier for search engines to crawl and index your content.

What Is SEO and Does Your Website Need It?

For those of you that are new to SEO, I have started a new series on the lotus823 blog where we’ll explore the basics of search engine optimization (SEO).

Stay tuned for part 2 of my new series “How Search Engines Operate”, right here on the lotus823 blog! 

Have questions or comments? Drop me line below. I look forward to hearing from you!

Video Transcription

Hello Everyone! 

I am Lisa McDonald and I am a Search Engine Optimization Account Executive here at lotus823. 

And for those of you not familiar with us, we are integrated marketing agency located in central New Jersey and we offer a variety of services including public relations, social media marketing and search engine optimization. 

So as part of a new series, I am going to talk to you about SEO! 

So what actually is Search Engine Optimization or SEO? SEO is the practice of improving and promoting a website in order to increase the number of visitors the website receives from a search engine. And there are many aspects of SEO, most of which we will touch upon during this series. 

So the next question you might ask yourself is why does my website need SEO?

Your website needs SEO because the majority of web traffic is driven through search engines such as Google, Bing and Yahoo. And these search engines are unique in that they provide targeted traffic. And if your site cannot be found by a search engine or your content cannot be put into their databases, you miss out on incredible opportunities. So investing in SEO, whether through time or finances, can have an exceptional rate of return compared to other marketing techniques.

So I hope you have a better understanding of what SEO is and why you need it. And stay tuned for part 2, which is how search engines operate.

Thank you. 


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