Today, language has shifted. Inside and outside of marketing, economy of words is key.
Twitter has reinvented the way we have thoughts; Vine has reinvented the way we make videos. Everything is either a headline or a punch line, now, and it all happens quickly.
If you want to continue to affect change on the digital market, your lexicon must shift accordingly. Previously we’ve talked about streamlining your integrated marketing strategy, so now we’ll explore the different venues that feel the reverberations of the shift towards simplicity with these tips for short content.
How to Keep it Short But Sweet
Even the meaning of content has changed. It now serves as a vehicle to carry your hidden SEO, so you must find a tenuous balance between brevity and engaging content. Many companies make the mistake of sacrificing interesting material in favor of a string of keyword phrases. Keep your audience riveted, but use as few words as possible. You may have to let go of some juicy sentences, unfortunately, but it’s more important to cater to the future’s time demands.
It seems like a no-brainer that your Tweets will be short; they have to be. Keep them short in one-off concepts as well. Don’t overburden your Tweets with hashtags and handles. Keep it to two or three hashtags, and leave extra characters so it is easy for others to retweet.
Images speak louder than words. Organize your thoughts with graphics as much as possible, using those that extrapolate on your actual writing. It’s more important to show than to say, in terms of traffic and likes. In a Facebook post, test if hashtags work for your brand before you add too many for each post, and be mindful of how often you’re posting compared to a fast-movingTwitter stream.
In marketing and the business world, in general, you will be called upon to pitch, propose, convince, and elicit feelings from time to time. Get to the point! People can tell when you’re protracting a message. They will think you lack confidence or your news is bad, and that’s why you’re stalling. State your case first, bluntly, always maintain eye contact, and let it take its effect.
Write your content for social media, blog content, conversation, and anything else, with the intent of communicating your message as efficiently as possible. That’s what we call a strong integrated marketing strategy. Shrink your content, and your ideas will grow.