Amazon has given the world easy access to essentially every product, but how can brands make themselves known among all the competitors? Amazon A+ content is a feature offered to sellers who have been approved as brand owners through the Amazon Brand Registry process, as well as emerging brand owners who are part of certain managed selling programs, such as Launchpad and Amazon Exclusives. The A+ content feature enables brands to change the product descriptions of branded ASINs (Amazon Standard Identification Numbers). Adding A+ content to your product detail pages can help result in higher conversion rates, an increase in traffic and sales, and more. Read on for some guidelines and best practices for creating Amazon A+ Content below.
Build Brand Story
Amazon A+ content allows brand owners to share their story. When crafting your brand description, keep it short, simple, and to the point. State the unique aspects of your company that make your product stand out. Don’t include subjective terms like “Best Seller.” Let the product speak for itself and state the facts. This would also provide a great opportunity to address common questions or concerns customers tend to have. However, keep your focus on your brand; don’t spend text space by mentioning yourself, other products, and your competitors. Amazon allows this content to be published on all your product ASINs; this way your branding stays consistent.
Take Advantage of Visuals
Visuals begin with the layout of your content. Amazon provides brand owners with multiple layout options to play with text and images. Pictures and videos will help visually capture customers’ attention, giving them insight on how your product looks and works. The more visually attractive your brand is, the more customers will show interest. So, have fun and get creative!
When finished, don’t forget to proofread your work. Make sure all grammar, spelling, and punctuation are correct. Also, be sure you get rid of unnecessary repeating statements. Amazon allows you to preview your content in both web and mobile versions. Take advantage of this and make sure your content is uniform, appealing, and easy to digest before submitting.
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