When it comes to event promotion, one of the most impactful ways to make a splash is by partnering with influencers! These social media pros have a knack for creating buzz, drawing in crowds, and elevating your brand—making it look effortless in the process. Want to tap into their power and boost your event’s visibility…
Read On from How to Leverage Influencer Partnerships for Event Promotion
There’s been a lot of talk lately about remote work being unproductive or causing a lack of results. None of it is true. Before we talk about why, let’s establish that remote work obviously does not work for all industries and types of businesses. But if you are in a standard office environment, it’s…
Read On from How to Build an Effective Remote Work Environment
The Consumer Electronics Show (CES) is one of the biggest trade shows for the latest tech and innovation. With hundreds of thousands of attendees and tons of media coverage, it’s the perfect place to get your brand noticed and create a lasting impression. But just being there isn’t enough to stand out—you need a solid…
In this episode… On this episode of There’s Always a Lyric, David Hernandez talks with Ken Laner, founder of Neuro Health and seasoned sales expert. They dive into the significance of building strong relationships in sales, marketing, and law, focusing on how exceptional customer service and gratitude can drive success—and the lyrics that inspire him….
In this episode… Join David Hernandez, host of There’s Always a Lyric, as he chats with Yohan Jacob, founder of Retailbound. They dive into the retail industry’s complexities, discuss Retailbound’s unique approach to brand success, and explore the importance of understanding both manufacturers and retailers. Plus, Yohan shares which lyrics resonate with him the most!…
Take a moment and think about some of the most popular brands you know. Maybe it’s Target, Nike, the soda you had with lunch, or even your favorite sports team. If I asked you to pick these brands’ logos out of a sea of others, I bet you’d be able to do so quickly and…
Read On from Understanding Visual Branding: Your Guide to Success
In this episode… Join David Hernandez, host of There’s Always a Lyric, and 30-year marketer turned Rutgers University professor, author, and keynote speaker, Mark Beal as they dive deep into Mark’s media junky past, current in-class Gen Z think tank’s, and of course the lyrics that speak to him the most. Episode Transcript lotus823 (0:19)…
Read On from Chase After The Dream, Don’t Chase After The Money
In this episode… Join David Hernandez, host of There’s Always a Lyric, as he speaks with Debra Rizzi, the President, partner, and co-founder of rizco, a woman-owned brand-led marketing agency. Tune in as they discuss the impact of AI, how she finds her work-life balance, and, of course, the lyrics that inspire her most. Episode…
Read On from Every Day Above Ground Is a Great Day, Remember That
Crafting a great media pitch is key to attracting top-tier journalists, bloggers, and influencers. It’s not just about thinking like a journalist and tailoring your pitch—it also needs to be interesting, brief, and relevant. Mastering this skill is crucial if you have a story that deserves attention. Join us as we explore the basics of…
Read On from How to Write a Stellar Media Pitch & Why It’s Important
Blog writing is a powerful tool to connect with audiences, share knowledge, and establish authority. By understanding its purpose and key elements, anyone can create powerful and engaging content. Whether you’re new to blogging or are an experienced vet, mastering it requires creativity, research, and understanding your audience. Embrace these tips and watch your…
Read On from How To Write Killer Blog Content & Why It’s Important
In this episode… Join David Hernandez, host of There’s Always a Lyric, and Ilana Zalika, owner of Resound Marketing, as they discuss AI in public relations, finding everyday balance, and of course the lyrics that motivate her. Episode Transcript lotus823 (0:19) There’s Always A Lyric is sponsored by lotus823. At lotus823, your goals are…
How can I help you today? There’s no mistaking ChatGPT’s signature greeting as it awaits its task. So, how do we use it smartly and safely? What if I were to tell you that this entire article was written solely using AI? Would you be surprised, upset, intrigued? It’s not-written by AI, that is- but…
AI is evolving quickly. Naturally there is some fear and trepidation in the PR and marketing world of both the unknown and the very real impact it will continue to have as it evolves. However, there are some real opportunities for us, as PR professionals, to harness and leverage the power of AI. Here are…
Read On from 5 Key Ways AI Will Impact Public Relations As We Know It
So, you’ve dotted your i’s and crossed your t’s in getting your consumer brand ready to roll. Now, how do you get the word out there? Here are three marketing strategies to consider in order to start gaining visibility and brand recognition. 1. Social media. It should come as no surprise that this tactic is…
Read On from 3 Strategies to Implement When Launching Your Consumer Brand
CES 2024 is not just growing; it’s thriving. With the recent announcement from the Consumer Technology Association® (CTA), it’s evident that this year’s event is set to be a record-breaker. As the largest in-person, independently audited tech event globally, CES 2024 promises to showcase groundbreaking innovations from over 3,500 exhibitors, with a staggering 130,000+ attendees…
Read On from CES 2024: Show Predictions and Biggest Trends to Watch
The annual Consumer Electronics Show (CES) is undoubtedly one of the most anticipated events in the tech world. CES has a long history of unveiling groundbreaking innovations and setting the stage for the future of technology. As the excitement is growing for this year’s event in Las Vegas, here are some key things we can…
As summer winds down and August comes to an end, it’s time for our monthly industry wrap-up! August was a hot month for the digital marketing industry. With new social media platform updates and features as well as insights on how to adapt to emerging industry tools and metrics, we’ve laid it all out for…
Read On from August Highlights: Digital Marketing and Industry News
The memories of CES 2023 may be fading but the results are everlasting! At lotus823, we encourage our clients to participate in industry trade shows to directly connect with key media and industry professionals, and the Consumer Electronics Show is at the top of our suggestion list. Technology companies from around the globe were able…
Read On from A Look Back at CES 2023: Strong Showcase and Client Success
Over the past 13 years, lotus823 has been successful at building a people-first culture that attracts engaged, passionate individuals who drive powerful results for our client partners. As an integrated marketing agency, we truly believe that there is no “one-size-fits-all” when it comes to reaching your goals. In celebration of our 13th anniversary in business,…
Read On from Celebrating 13 Years of Business: 13 Ways We Help Brands
CEOs and C-Suite executives may have the experience and expertise when it comes to handling the media, but they are not always readily available when an opportunity is presented. From tradeshow speaking opportunities to on-air interviews, B2B brands see the benefits when having a well-trained team to handle the press at any given opportunity. Learn…
Another month comes to an end, which means it is time for another industry wrap-up! May has brought us changes in temperature and major updates to our favorite social media platforms. From GIFs in Instagram comments to AI-generated ads, here is everything you need to know that is new from this past month. Social…
Read On from May Highlights: Digital Marketing & Industry News
The annual Inspired Home Show, hosted by The International Housewares Association (IHA), returned to its home at McCormick Place in Chicago this past week. The show offered face time with retailers, vendors, media contacts, and industry leaders while keynotes spoke about omnichannel growth, the state of the housewares industry, and consumer trends. Read on for…
Read On from The Inspired Home Show 2023: Recap of the World’s Leading Event
Whether you’re an executive or part of your company’s public relations team, there will come a time when you will be asked to speak on behalf of your company. With the help of media training, business professionals can prepare a variety of different tactics in order to ensure a positive, successful interview. If you were…
It is December, which makes this our last digital marketing and industry highlights blog post for 2022! You’ve probably noticed your favorite platforms sharing your 2022 moments with you, like Spotify wrapped, Snapchat’s look back, and TikTok sharing their top creations of the year. To wrap up this year in a perfect bow, here is…
Read On from December Highlights: Digital Marketing & Industry News
Experiencing a crisis can be an overwhelming experience. However, ensuring this opportunity is used as a learning opportunity to prepare for future crises can be extremely helpful. Now that you have a full understanding of crisis preparedness and management, there are many steps organizations can take to regroup and move forward in the post-crisis stage….
During the Halloween season, social media apps and search engines did something scary – they made changes and updates! Though change can be spooky, most updates are for the best, making work for social media managers and everyday users easier. Catch up on some of the latest news and updates from October below. Social…
Read On from October Highlights: Digital Marketing & Industry News
Experiential marketing allows customers to experience your brand’s products. According to an EventTrack research report in 2021, 40% of consumers said they felt more brand loyalty and 91% were more likely to purchase the product or service after participating in a brand experience or interaction. This type of marketing creates a memory that will stick…
Read On from Experiential Marketing 101: Everything You Need to Know
Exhibiting at a trade show is no easy task – whether virtually or in-person. Trade shows take months of planning, from pre-show preparations, like signage and booth theme to post-show follow-ups, like connecting with qualified leads. Read on to learn more about how you can stand out from other exhibitors at trade shows. Create…
Read On from How to Stand Out From Other Exhibitors at Trade Shows
Getting to know your customers can help you understand your target audience. In marketing, the question of who your target audience is, has been thrown around a lot. That is because, especially in today’s market, finding your target audience is the foundation of every marketing strategy. We previously shared tips for celebrating “Get to Know…
Read On from 4 Tips on Getting to Know Your Customers Better
Sure, “just wing it” may seem like the easiest way to go into an interview, but it surely isn’t the most effective. Many business executives have never participated in an interview, and far more have never worked with the media. Talking to the media is a great opportunity to broadcast a business’ mission, story, or…
Read On from The Value of Media Training for Business Professionals
No organization wants to deal with a crisis so it can often be put on the back burner but preparing for potential crises can significantly better an organization’s response to the situation that it may be facing. In the pre-crisis stage, crisis communication involves understanding the organization’s crisis risks, making decisions about how to manage…
Read On from Understanding Crisis Preparedness and Management
As summer is ending and it’s the return of back-to-school, social media platforms and search engines are adding the necessary updates to ensure a successful end to the year. Here are all the digital marketing updates and industry news from the past month you need to know! Social Media Updates Platforms Respond to ‘BeReal’…
Read On from August Highlights: Digital Marketing & Industry News
Even though the summer is the time for people to relax and unwind, social media has not. Platforms such as YouTube, Pinterest, and TikTok have not slowed down in terms of updates and new features. Here is all you need to know about the latest in digital marketing and industry news from this past month!…
Read On from July Highlights: Digital Marketing & Industry News
Does your team of in-house marketers need a strategy refresh or advice on the steps needed to optimize one of your many marketing needs? Whether you need a website audit, content calendar, brainstorm session, or just general input, continue reading to see how hiring a marketing agency can be an asset to your business through…
Read On from Why You Should Hire an Agency for Service Consultation
The holidays are the biggest sales season of the year, and for many shoppers the hunt for the best gifts and deals starts early. During the 2021 season, 43% of people shared that they would start their holiday shopping before the end of October. This means your brand and products needs to be receiving coverage…
Read On from 5 Tips to Holiday Gift Guide Pitching From PR Pros
Media outreach is critical for meaningful brand exposure in the target markets of your business. However, it can be overwhelming in terms of where to start, who to reach out to, and how to capture their attention. With the wide media landscape, it is important to narrow down your outreach and find both the right…
Following a two-year hiatus due to the coronavirus pandemic, The Inspired Home Show returned in-person to Chicago’s McCormick Place on March 5-7, 2022. Formerly known as the International Home and Housewares Show, which has been sponsored by the International Housewares Association for decades, exhibitors from around the world brought forth their creativity, innovation, and passion…
Affiliate marketing has become increasingly popular in recent years. The industry, today worth $12 billion globally, has expanded with over 80% of brands having an affiliate program. In this blog post, we will explain everything you need to know about affiliate marketing. What is Affiliate Marketing and How Does It Work? Affiliate marketing is…
Read On from The Value of Affiliate Marketing and How to Get Started
Although the month may have been shorter, February is following the momentum that started the new year strong with plenty of interesting updates and affairs occurring in the industry. We want your brand to have the information it needs to be able to take charge of the decisions that matter most, so we have compiled…
Read On from February Highlights: Digital Marketing & Industry News
Brand ambassadors are a great tool to assist companies in their marketing efforts. Whether with a small or large business, brand ambassadors can help companies tap into their target market more by being a representation of the brand’s voice and promoting its products. In this post, we will explain what exactly brand ambassadors do and…
Read On from 5 Benefits of Having a Brand Ambassador Program
The International Housewares Association (IHA) has been the host of the world’s leading home and housewares trade show for over 80 years. Each year, thousands of products, and innovations–from tabletop and kitchen essentials to cook and bakeware–are featured and on display in Chicago’s McCormick Place. Although the show had been canceled the past two years…
Read On from Q&A With IHA: What to Expect at The Inspired Home Show 2022
Google Ads has been one of the leading advertising platforms for over two decades and remains trusted by millions of marketers worldwide. Due to Google’s immense reach, various capabilities, and cost-effectiveness, Google Ads is a great option for those who wish to increase leads and reach new customers through cost-per-click ads. Before getting started on…
Read On from Factors to Consider When Planning a Google Ads Strategy
Starting off 2022 strong, January brought forth plenty of new ideas and innovations to social media and digital marketing platforms. With new updates to be aware of plus current affairs ongoing in the industry, we want to keep you as informed as possible to enable you to make the best decisions for your brand. Keep…
Read On from January Highlights: Digital Marketing & Industry News
The Inspired Home Show 2022, formerly known as the International Home and Housewares Show (IH+HS), is quickly approaching! The trade show, hosted by The International Housewares Association (IHA), features thousands of products that span the home and housewares sectors. As time passes, so will key show and editorial opportunities. Check out our list below of…
Read On from The Inspired Home Show 2022: Deadlines Exhibitors Need to Know
Without research, effective marketing is not possible because it is vital to the process as marketing research and data analysis should be the backbone of any marketing strategy. In market research, data is gathered and analyzed to learn and better understand a market. This information helps a business to make informed decisions regarding its customer…
Read On from How Custom Market Research Can Benefit Your Business
The world’s largest tech show, CES, returned ‘home’ to Las Vegas following a fully virtual showcase last year. Despite some setbacks related to the pandemic, such as popular brands canceling appearances and CES ending a day early, the show was a definite success with over 40,000 attendees in-person, while many others attended digitally. Here are…
December did not disappoint in bringing forth plenty of new ideas in the digital marketing industry. From new social media features to take advantage of, to major ongoing business affairs, these updates may help play a role in making decisions that affect your brand’s marketing strategy. Read on to stay up to date with just…
Read On from December Highlights: Digital Marketing & Industry News
As 2021 reaches its end, we can finally look back on the year and see what marketing tactics went well for brands. There are so many components to marketing that are important to cover, but you should make sure your brand, at minimum, is executing the below strategies as you will likely see these evolving…
Read On from Best of 2021 Marketing Tactics: Tapping Into Successful Campaigns
As 2021 wraps up, now is the perfect time to start planning out your content ideas for the new year. This is where having a proper content calendar comes in handy–essentially it is a tool used to plan, monitor, and streamline all content activity related to your brand. We have all used calendars, whether physical…
Read On from Planning for 2022: Content Calendar Best Practices
Throughout the month of November, Instagram launched new Story features to improve overall engagement, Pinterest introduced a new marketing hub just in time for the holidays, and Google made updates to their AdSense policy. Learn more about November’s social media and industry updates below! Social Media Social Media Comes for QVC Now more…
Read On from November Highlights: Digital Marketing & Industry News
Animal lovers through and through, our team loves assisting pet brands with building their visibility, credibility, and reputation. To drive brand awareness for our clients’ pet products, we target the best media opportunities and partnerships with well-known industry influencers. Want to take full advantage of the many benefits digital marketing provides in reaching relevant audiences…
Throughout the month of October, Instagram enabled desktop uploads and Facebook announced its new name as part of the company’s rebrand. Learn more about October’s important social media and industry updates below! Social Media Instagram Will Enable Users to Upload Photos and Videos via Desktop from This Week Instagram has finally enabled users to…
Read On from October Highlights: Digital Marketing & Industry News
Are your brand’s marketing efforts maximizing exposure, traffic, and sales? Affiliate marketing is an effective way for your brand to reach new consumers, drive online sales, and increase overall visibility. When used in conjunction with a public relations strategy, affiliate marketing can help convert media placements into online sales. We have provided insight into affiliate…
With a diverse range of clients in the consumer electronics and housewares industries, we have an expertise in developing and executing integrated marketing strategies. One most recent example of our work in the home and technology verticals is our partnership with Roborock. Learn how our team’s public relations and influencer marketing efforts resulted in a…
Now is the time to start prepping your holiday marketing campaigns! With Black Friday and Cyber Monday setting online shopping records last year – surging nearly 22% year-over-year, 2021 doesn’t show any signs of slowing down. Looking to make the most out of your Black Friday marketing plan this year? To ensure your brand is…
Throughout the month of September, Instagram began testing new content features and Facebook outlined the impact of Apple’s data tracking app. We rounded up this month’s most important industry news to ensure your brand is caught up on all things digital marketing. Social Media TikTok Reaches a Billion Active Users, the Latest Milestone…
Read On from September Highlights: Digital Marketing & Industry News
For over 10 years, we have continued to exceed clients’ expectations in a multitude of industries. One recent example of our work in the music and audio industry is our partnership with Mackie. Through an integrated public relations, influencer marketing, and social media advertising strategy, our team was able to significantly increase Mackie’s brand and…
The CES 2022 countdown is on! Since we first looked at the upcoming trade show, the Consumer Technology Association (CTA) has released updates regarding health and safety protocols, mask mandates, and more. To help your brand prepare for show day, we covered the most important information your brand should be aware of. Health and Safety…
Read On from CES 2022: Important Updates Your Brand Needs to Know
It’s the most wonderful time of the year! Q4 is just weeks away, meaning the holiday season is right around the corner. While some consumers may not have quite finalized their wish lists, it is never too early to begin strategizing for the busiest shopping season. To help your brand make an impression on consumers…
Read On from The Key to a Successful PR Campaign for the Holidays
Trade shows, virtual or in-person, allow for brands, industry professionals, and media to connect and debut their latest technology advancements. Last year, COVID-19 forced many trade shows, like the Consumer Electronics Show (CES), to host a completely virtual event consisting of virtual exhibits, presentations, and more. After the success of 2021’s virtual shows, many trade…
Read On from CES 2022: How to Prepare for a Digital Trade Show
The Consumer Electronics Show (CES) is back! After being forced to hold a fully virtual event last year due to COVID-19, the biggest tech event of the year is hosting both in-person and virtual exhibits in Las Vegas this January. As one of the biggest trade shows, CES is the place for brands and businesses…
Throughout July, Instagram introduced ads on Reels and Pinterest became certified by Trustworthy Accountability Group (TAG). Social media apps weren’t the only platforms to introduce new updates this month, though. Microsoft recently launched multimedia ads, while Google delayed the phase-out of third-party cookies. Learn more about the latest updates in our industry roundup below! …
Read On from July Highlights: Digital Marketing & Industry News
Throughout June, Instagram began testing desktop publishing, LinkedIn introduced “Boosted” posts, and Pinterest expanded its product display options. Social media apps weren’t the only platforms with updates in June, though. Google launched a new asset management hub and Apple introduced a number of updates with the user’s privacy top of mind. Learn more about the…
Read On from June Highlights: Digital Marketing & Industry News
Amazon Prime Day originally started as a celebration of the e-commerce site’s 20th anniversary in 2015. In the last six years, the day has blossomed into a massive annual two-day online sale anticipated by consumers and business owners worldwide. With Prime Day 2021 now complete, we’ve taken an in-depth look at consumer spending stats, so…
Building relationships with top-tier consumers and trade editors allows your brand to make an organic, long-lasting impression. In fact, 92% of consumers trust earned media over promotional advertisements. This week, we provided insight on how an effective public relations strategy can establish your brand’s credibility, expand its reach, and more. What is Public Relations?…
With over 2.7 billion users, Facebook is the largest social media platform in the world, so incorporating a Facebook ad plan into your marketing strategy is a no-brainer. This week, we’ve rounded up some best practices for advertising on the platform to help you get started! Find Your Target Audience One of the first…
For centuries, April 1st has been a day of pranks and practical jokes between family, friends, and co-workers. April Fools’ Day celebrations have evolved over the years with social media, marketing, advertising, and public relations. Many well-known brands now spend portions of their marketing or advertising budget to promote fake products, create funny ads, and…
Read On from April Fools’ Day – These Marketing Campaigns Are No Joke
In marketing, it’s important to understand that different audiences require different strategies. In recent years, there has been a major misconception that Gen Z and millennials are the same group of consumers and are interested in the same products. However, extensive research has shown that there are dozens of key differences between the two and…
Through our integrated marketing approach, the lotus823 team has delivered measurable results and increased media coverage for a number of clients within the housewares industry. As our team conducted an in-depth public relations campaign and conducted strategic media outreach, we grew Wolf Gourmet’s overall media presence exponentially. Check out how we did it below! Background…
T- 3…2…1. Liftoff! And you’ve launched! While not a rocket ship or NASA-grade cargo space-craft, it’s beneficial to mirror that level of precision and detail when planning any type of client launch. Whether working with a smaller crowdfunded product launch or a legacy brand, there’s much more to public relations and building awareness than issuing…
Read On from Countdown to Launch! Planning and Executing a Successful Product Launch
PR pros everywhere have developed unique methods for media relations planning, but we all should have one tactic in common: using editorial calendars for strategy creation. The benefits of consulting editorial calendars when building out PR campaigns are countless; it is an essential technique to staying relevant to editors as well as remaining on-trend in…
Read On from The Benefits of Editorial Calendars for 2019 Planning
With each new blog post, we are always seeking ways to educate and inform our readers about some of the marketing industry’s hottest topics. For example, we have covered themes such as paid and organic influencers and Amazon marketing. This month, we’re tackling experiential marketing and the benefits it can have for your brand. What…
[et_pb_section fb_built=”1″ _builder_version=”3.0.47″ custom_padding=”0|0px|54px|0px|false|false”][et_pb_row _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0|0px|27px|0px|false|false”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.2.2″]In the world of PR and lifestyle brands, Q4 kicks off the peak holiday season for short-lead media. That means we have about a two-month window (until late October) to curate press lists, fact check product copy, and finalize images to ensure…
At a time when the new media landscape and business models are relying on content and audience reach more than ever, public relations (PR) is entering a new realm. Being utilized not just for traditional media relations, but content creation, influencer marketing, brand strategy development, and more, this evolving model calls for the need to…
Read On from The New Media Landscape: Adapting PR Fundamentals in a Digital World
Ok, don’t freak out. PR isn’t dead (we have the awards to prove it), but a strict media-relations strategy is not as effective as it once was. Relying solely on media gatekeepers to disseminate your message and reach your audiences is becoming a thing of the past. Today it’s critical for brands to recognize that…
Looking to boost awareness for your brand, but not sure where to begin? Do you need a public relations strategy? Do you need to start utilizing social media? Guess what – you need both, and here’s why. First, your brand needs to establish a brand identity and voice. All of your marketing materials should have…
February, the month most commonly associated with l-o-v-e, is amongst us. With Valentine’s Day marketing campaigns and gift guides having surrounded us for the past month, I can’t help but wonder about the creative minds behind them. What are they most passionate about? For me, it’s public relations. It allows for me to utilize my…
Read On from The Passion Behind the Public Relations Team at lotus823
“It’s the most wonderful time of the year…” Hello, December! The last month of the year is upon us and it is sure to be a busy one. Before we get caught up in the final stages of CES planning and holiday pitching, the team is sharing their holiday marketing insights. Coca Cola: A Holiday…
The holidays are a wonderful time of year – filled with family, presents, caroling… and brands scraping to get their products included in the many holiday gift guides. There is no magic formula that will get your product featured in a gift guide, however there are a few simple mistakes you can avoid while pitching….
Read On from Merry Pitch-mas: Mistakes to Avoid While Holiday Gift Guide Pitching
As the leaves change and the temperatures cool down, our team is gearing up for the busy holiday season! Throughout the month of October our team shared valuable insights on the world of PR and social media. Miss one of our posts? You’re in luck; they are all here in our October Digital Marketing Roundup…
With the wildly unpredictable and fast paced nature of the news, attempting to capture the media’s attention can certainly feel like a brutal round of The Hunger Games. Alas, media pitching is an integral part of daily life for PR professionals. While the circumstances surrounding each pitch vary, at lotus823, we follow a general set…
Read On from Pitch Perfect: The Do’s and Don’ts of Writing a PR Pitch
The annual global consumer electronics and technology tradeshow, CES, is an exciting time for businesses, marketers, and tech enthusiasts alike! A buzzing sea of excitement, the tradeshow floor is filled with folks who’ve traveled the world to announce new products, exhibit their brand, or simply check out the plethora of innovation. CES has been a…
Huge crowds, client meetings, product launches – there’s a lot for PR pros to juggle during CES week. Planning for CES can be overwhelming, especially for a first time attendee. Luckily we have some CES veterans in the office that shared some valuable insights on what first time CES attendees absolutely need to know. Read…
We see it everyday – actors, musicians, experts, and even dogs talking (or barking) up a storm about a brand that they love. If you didn’t already know, these are called Brand Ambassadors. Due to their influence over a particular community, brands select these recognizable folks to amplify their message surrounding one-off campaigns or long-term…
Read On from Tips for Success: 4 Questions to Start off your Brand Ambassador Program
At lotus823, we provide each client with a customized blend of digital marketing, public relations, and social media strategy, all based upon the brand’s unique needs. We’ve been working with Peerless-AV, a leader in innovative audio and video solutions and accessories, for the past few years, providing a range of services to help bolster the…
Read On from Marketing Approach for Peerless-AV: Q&A with Strategist Beth Gard
On my first day of diving into my lotus823 internship experience, I honestly had no idea what to expect. Based on my experience with other internships, I assumed that most of my duties would entail grabbing coffee, printing papers, and filing, with a hope that I would gain a sliver of experience in the field…
Happy summer, folks! As Nancy put it best, while most these days are focused on slathering onsunblock and hitting the beach, over here, we’re hyper-focused on prepping our brands’ strategies surrounding holiday sales and preparing for the Consumer Electronics Show (CES). For those who know me or lotus823, we tend to be quite CES marketing…
Read On from Public Relations Planning for Q4: The CES Edition
Graduation season is upon us, which means celebrating your success, panicking about your future, and wondering what the past four years has done for you in terms of the “real world.” I have good news for the communications majors, while writing a press release on made-up news won’t be something you’ll use, the skills of…
Read On from 7 Steps to Get You From Communications Student to Marketing Professional
lotus823 is proud to announce our latest award win in Bulldog Reporter’s 2015 Bulldog Digital/Social PR Awards program! Our agency won a Silver Bulldog Award in the “Best Use of Digital/Social for a Consumer Technology Campaign” category for our work with Audio-Technica. The award represents our success in amplifying the legacy brand’s digital presence, including…
Read On from lotus823 Wins Bulldog Reporter’s Bulldog Digital/Social PR Award
Celebrity endorsements are a great marketing tool for many brands – they aid in expanding the brand’s reach and audience, and help to establish a certain cachet by being “approved” by that celebrity. But, what happens when the beloved celebrity makes a mistake? How does this affect your brand and what do you do? The…
Read On from Marketing Case Studies: Celebrity Endorsements Gone Wrong
Newsjacking is still a fairly new marketing tactic in the world of public relations and social media, and marketers are using it to their advantage on a daily basis. But what exactly IS newsjacking? To put it simply, newsjacking is the act of leveraging trending topics to generate attention and boost brand exposure. It sounds…
Read On from What is Newsjacking? The Good, the Bad and the Ugly
From the hype of SuperBowl 50 to Instagram adding support for multiple accounts, it’s been a great month! Now let’s recap some of our most exciting happenings from February: Nancy Kohlreiter Appointed Chief Operating Officer of lotus823 Big news! lotus823 recently appointed Nancy Kohlreiter Chief Operating Officer of our award-winning integrated marketing communications agency. Nancy brings 20…
The International Consumer Electronics Show (CES) is the world’s gathering place for all who thrive on the business of consumer technologies, bringing together more than 150,000 attendees annually. Held in Las Vegas every January, many CE companies and marketers may now be breathing their sigh of relief—the chaos is over. But, not for long. Planning…
Working in a digital marketing and public relations agency comes with a lot of questions. “What is it that you actually do?” “Are you able to make my product or brand go viral?” “Do you attend parties with celebrities?” While all of the above are valid questions from an outsider, and sometimes are what the…
Read On from Public Relations vs. Digital Marketing: What’s the Difference?
And just like that CES 2016 is a thing of the past! </ br> During the exciting week, we saw some crazy things, like LG’s 95” 8K television, and some expected things, like a new Galaxy Tab. From smart cars to wearables, we’ve put together a recap of the largest trends we noticed at CES…
Happy New Year! We hope you had a great month and an even better holiday season! We’re excited to get a brand new year started. But first, let’s take a look back at how 2015 ended: </ br> Lotus823 Recognized for PR Excellence In December, we announced lotus823’s acknowledgements from PR News at two annual…
Read On from Digital Marketing News Roundup: Closing Out 2015
Fresh on the heels of our Best in Show win at the 40th annual JASPER Awards, our integrated marketing communications agency was once again recognized for our work in media relations and content marketing. In November, PR News acknowledged lotus823 at its two annual awards ceremonies, the Digital PR Awards and the 2015 Agency Elite…
Read On from lotus823 Recognized with Digital PR Award and Honorable Mention by PR News
“It’s the holiday season…” and we just had another wonderful month! Happy December, folks! With all the hustle and bustle of holiday gift guide planning, CES strategies, and awards dinners, we’re pausing for a moment to take a look back on the stats, news, and thoughts from the month of November. Join us! The Buying…
It’s autumn and leaves aren’t the only things changing here at lotus823. As our PR team preps for the busy trade show season, a new member has been added to the ranks! Katie Lynch recently joined the lotus823 team as a PR Assistant Account Executive. After a whirlwind first week, we wanted to check in…
Read On from lotus823 Employee Spotlight: Katie Lynch, PR Assistant Account Executive
It is always an honor when our integrated marketing communications agency is recognized for the work we do for our clients and our latest award wins are no exception. In October, lotus823 was recognized with five awards, including Best in Show at The Jersey Shore Public Relations and Advertising Association’s 40th Annual JASPER Awards. Established…
Read On from lotus823 Takes Home “Best In Show” at 40th Annual JASPER Awards
At lotus823, an award winning integrated marketing agency based in New Jersey, we are proud to announce the expansion of our client portfolio with the addition of two new clients – Gumdrop Cases and Maverick Industries. We continue to see demand for our integrated services, providing each new client with a customized blend of Digital…
![Our Summer of Digital Marketing News [Roundup]](https://lotus823.com/wp-content/uploads/2015/09/photo-1517605817225-1a38c494d974-1024x683.jpeg)
Happy September! That’s right, it’s September. We can’t believe it either. These past couple of months have certainly flown by, which must mean we’ve been pretty busy. We’re sure you’ve had your share of crazy busy work weeks, too. So, today we’re bringing you our recap of summer – content marketing genius, the importance of…
We had the pleasure of welcoming Emma Rawson, a business student from the UK, into our New Jersey office for a week. We asked her to guest blog her experience working with our PR and digital marketing teams. To see all of our posts from guest bloggers click here. If you would like to be…
Read On from A British Invasion: Learning the PR ropes at lotus823
While I certainly love to sing the importance of an integrated marketing strategy from the mountaintops, I still know plenty of traditional PR folks who react to mentions of “SEO” or “Google Analytics” like a deer in headlights. It’s the same reaction people give when they hear the word “dentist.” And, although I do fall…
Read On from SEO 101 for PR Pros: Understanding the Impact of Your Media Results
Hello and happy summer! The pleasant weather isn’t the only thing we’ve been excited about. Here at lotus823 we’ve been collaborating through some hands-on team building, looking at how brands can turn a scandal into beneficial press, brilliant summer campaigns, and how some of our favorite local businesses are thriving through recognizable marketing campaigns. Of…
Read On from Summer at the Jersey Shore with lotus823 – Digital Marketing Roundup
It’s that time of year again! While summertime oftentimes is synonymous with lackadaisical days, many PR professionals may not feel the slower pace that is the quintessential summer for many folks. From trade shows to product launches, crowdfunding campaigns, and even prepping for holiday editorial opportunities, the lotus823 PR team has been propelling forward in…
On June 2, former-president of FIFA, Sepp Blatter, resigned after the indictment of other high-ranking FIFA officials last week. The corruption scandal created a large amount of buzz around FIFA from mainstream news to social media. Due to the amount of negative attention the football organization received, major sponsors such as Castrol, Sony, Johnson &…
Read On from The FIFA Scandal: How Brands Put a PR Crisis Plan in Motion
Hello and happy June fellow marketers! During the month of May we decided to shine the spotlight on the ever-evolving landscape of social media. We love the conversations and insights that social media provides us and keeping up with the latest trends is something we enjoy both on a personal and professional level. It’s time…
It’s the nightmare that’s bound to keep any digital marketing agency up at night. Imagine, a wave of bad publicity hitting your brand without warning. You’re left wondering how to clean up the mess on social media. Do you stay silent, hoping the tide passes? Perhaps you choose to face the barrage head on. We’re…
The ways in which we are exposed to content and how we engage with brands has evolved over the course of history. Gone are the days where PR pros solely relied on the newspaper, TV or radio to generate brand awareness. The emergence of social media has radically changed not only the methods in which…
Happy May! We’ve been powering through the cold weather for some time now and the summer is right around the corner at this point. Let me just say, we’re really excited. Listen, we know April weather can be a bit crumby and might get you down. So, we understand if you missed a blog or…
Read On from lotus823’s Digital Marketing Roundup – April 2015
Integrated marketing is a very unique, yet dynamic industry. You have the creative thinkers, professional writers, and go getters all under one roof. As a newbie to the industry, I quickly learned that collaborative work is very important for the ultimate success of the individual and the agency. At lotus823, we like to see each…
Read On from Agency Life: 9 Struggles Every Marketing Pro Experiences
When I graduated from college, I began my job search for an agency where I could jumpstart my career. An overly simplified version of how this process turned out? It was like finding the perfect pair of shoes. It may seem silly to compare my job search to a pair of shoes, but here is…
Read On from Can Searching for an Agency Job Be Like Searching for New Shoes?
Hello and welcome to the lotus823 headquarters. If you consider yourself a creative individual with a vivid imagination (as I do), you may find yourself pondering at times: I wonder what his/her life is like. I wonder what his/her office looks like. I wonder what his/her home looks like. Is it modern or traditional? Is…
Read On from Agency Life: A Sneak Peek Inside the lotus823 Office
Each year March marks the beginning of the spring season… on the calendar at least. We still saw snow here in Jersey – which isn’t a first for our crazy northeast weather forecast. At lotus823, though, we did see some firsts. Beth went to her first DSE tradeshow, St. Bernards charged your phone at SXSW…
Public Relations and SEO are two very different practices with very different methods and tactics, but when used together will deliver results that can’t be beat. On the surface, public relations and SEO are very different. PR’s are hustlers, wordsmiths, and master communicators. SEO’s are technicians, tinkerers, and problem solvers. In the past, I’ve written…
Influencer marketing, or aligning with influential people to generate brand awareness, can be a valuable tactic if leveraged properly. While the term can imply a number of practices, there are certain steps you should always take no matter what type of campaign you are executing. Here at lotus823, we often recommend that influencer marketing be…
Read On from Tips for Success: Add Influencer Marketing To Your Next PR Strategy
Throughout my public relations career, I’ve had the opportunity to attend numerous trade shows and conferences with my clients. Most recently, I was in Las Vegas for the Digital Signage Expo (DSE) – my first time at this show. After returning home, I got to thinking…. every PR pro is looking for the best way…
When it comes to generating buzz, many small businesses wonder how they can compete with the larger players in their space. They worry how they can get their name recognized without the hefty budgets that most giant companies have. As a start-up ourselves, lotus823 understands that goal of gaining notoriety. In addition to the work…
I’ve said it once and I’ll say it again: for the most part, the things I do on a daily basis as a public relations professional I was never taught in college. Sure, I mastered AP style and press releases in school, but most of the tactical components of public relations are learned through hands-on…
Read On from PR 101: Tricks of the Trade You Don’t Learn in School
Can you believe it’s already October? We can’t! Lets take a quick look back on September’s digital marketing blogs….
Have you hit a creative block? Or maybe just need some inspiration to help get you through your day? TED Talks often help me when I’m facing a challenge, be it at work or in my personal life. TED is a non-profit organization devoted to “ideas worth spreading.” They offer up some amazing knowledge from…
Read On from Need Some Inspiration? Top TED Talks for Marketers and PR Pros
Prior to joining lotus823, I worked for a large, global PR agency where my colleagues were based in San Francisco, Chicago, Boston, and Washington, D.C. While I had the chance to meet most of my teammates in-person, there were a few I never met face-to-face, including my direct manager. When I joined lotus823, I entered…
Read On from A Day in the Life of a PR Pro – East Coast vs. West Coast
Summer has come to an end but the content never stops. Check out our PR and digital marketing news, tips and advice from August 2014….
As a public relations and content marketing agency, we develop strategies for both B2C (business to consumer) and B2B (business to business) brands with a wide range of products and services from consumer electronics to AV solutions. While many people would consider B2C and B2B communications to be quite different and incompatible, our experience has…
Read On from PR Strategies That Work for B2B and B2C Clients
Recently, I had the opportunity to plan a product launch event for one of our clients, and while stressful at times, I loved being part of the process. Now that the event is complete, and deemed a success by both the client and the media, I am able to reflect and share my recipe for…
Throughout the past year, I’ve had the opportunity to work directly with clients both off-site and on. In the office I am working daily to maintain accounts through monitoring for media coverage, to writing press releases, to managing social media communities and any other assignments that come my way. Off-site functions are an entirely different…
It’s usually true that the early bird gets the worm. At lotus823, we concur with this saying, especially when we start to think about holiday gift guide pitching. If you’ve ever worked at a public relations agency then you understand the stresses holiday gift guides can bring to your team starting in the warm months…
Award-winning PR and Digital Marketing Agency Selected by Knomo for PR, social media and branding services. lotus823, a PR and digital marketing agency based in New Jersey, is proud to announce a new client partnership with Knomo, a London-based brand that designs and markets stylish bags and cases that organize and protect digital accessories designed…
Read On from lotus823 Welcomes Addition of Knomo to Client Roster
Warm summer breezes. The smell of the ocean. Lazy summer days down the shore. For those in public relations, “lazy days” are hard to come by. But, for consumer brands and media, the mid-summer months are often the slowest. So, how to enjoy the flow while keeping things going before the Q4 hysteria? Read on….
I remember sitting in one of my public relations classes as a college sophomore and hearing my professor say, “Part of this course will require you to complete an internship.” I wanted to run for the door. I had just declared my major. Nervous, I began searching for local internships and came across a nonprofit…
We don’t want to toot our own horn, but…toot toot. It’s been a busy time over here at lotus823. Well, busy and extremely exciting, that is! We are so thrilled to share that our team has been recognized for its outstanding PR and digital marketing services by some of the industry’s top award associations. lotus823…
Read On from lotus823 Awarded a PRSA Bronze Anvil and other Honorable Mentions
With the weather heating up, so are we! Lets recap on the past month of content that we’re always so excited to share with you. From planning weddings to waiting tables (we’re not kidding) we have all of our PR and digital marketing insights right here in one place! Dig in!…
As a PR and Digital Marketing Agency, we are often called upon to draft and submit awards entries on behalf of our clients. These awards stretch across multiple industries and normally focus on product categories – especially since many of lotus823’s clients offer products, including consumer electronics and AV solutions. Not only does our team…
As a PR specialist so much of life is spent in go-mode. And, slowing down to stop and smell the roses is not always part of my regular routine. This week we were blessed to have the opportunity to do so and what better reason to do so than to be honored for excellence in…
Read On from The Public Relations Society of America’s Pyramid Awards
Oftentimes, we lead two different lives – our professional life and our personal life. We usually focus on different activities in each life and do not find similarities in what we do in our free time with what we do at work. As both a PR specialist and a bride-to-be, however, I have started to…
Read On from Finding Similarities: PR Campaigns and Wedding Planning
For PR professionals focused on consumer products, the month of June means one thing – Dads and Grads media pitching. As the name implies, these media opportunities feature highlight-worthy gifts for Father’s Day and Graduations (usually High School and College). Similar to the Holiday Gift Guides that always pop up during December, many mainstream magazines…
We previously provided tips for launching a crowdfunding campaign, but getting the funding your project desires is only half the battle. What happens during the process and once you get backing will impact the public’s perception on the project and, in turn, your company. Best Practices for Your Crowdfunding Campaign 1. Market Your Project One…
Recently, Snapchat updated its platform with a fresh new look and advanced messaging features. Now available to all iOS and Android users, the newly updated app now allows users to have conversations, rather than just sending individual photos and video messages. The app also aesthetically improved by redesigning many of the buttons and icons as…
Read On from Snapchat Update Creates Better Customer Service Opportunity for Brands
A successful branding strategy takes into consideration the target audience, your value proposition and how to best convert a customer into a sale. Easier said than done of course, but when done right, consumers are not only sold, but they may even apply a willing suspension of disbelief for the product’s story. And, if we…
Read On from The Best in Branding and PR: Little White Product Lies
In the month of April, we traveled to California, New York, Chicago and even had someone join us from Florida. Why all the traveling you ask? To bring you all the latest on social media, public relations and marketing!…
Read On from PR and Digital Marketing Monthly Roundup – April 2014
EATONTOWN, N.J. – lotus823, a PR and digital marketing agency based in New Jersey, is pleased to announce the recent appointment of Nancy Kohlreiter as Director of Business Development and Operations. In her new role, Kohlreiter will lead the Business Development team, utilizing her 13 years of experience in merchandising to foster new business relationships…
There are many benefits associated with being a thought leader – a person or individual that is well known and seen as a trusted expert on a particular topic. According to Forbes, “It is, without question, one of the most effective and efficient ways to generate new business from new clients as well as from…
Read On from Growing Your Brand With PR Through Thought Leadership
So, you have a cool product or offer an amazing service. You know it, but how do you get your target audience to know it? Simple: marketing. If you put your passion and money into your product or service, but have little to no marketing experience, you’re probably asking yourself, “How do I get the…
Read On from The List of PR and Digital Marketing Essentials for Tech Startups
I still remember the first time I booked a TV segment. I was a sophomore in college and one of my public relations courses required us to find a nonprofit organization and volunteer our PR services, so I decided to pitch local news stations about an upcoming event we were having. Heeding my professor’s advice,…
Read On from 5 Tips from a PR Professional on How to Pitch a TV Producer
Media relations—certainly that’s what public relations is all about…isn’t it? Well, of course that’s a loaded question. Most public relations professionals came out of college thinking that so very much of their day-to-day right off the bat would involve mainly interactions with the media. The truth is a career in PR involves so much more….
Read On from Media Relations 101: Think of Pitching Like Online Dating
If you know me, you know that I’m a diehard fan of AMC’s powerhouse show, The Walking Dead (TWD). Oftentimes, I envision how life would be if a true zombie apocalypse were to occur: I would instantly be eaten. Now that season 4 has come to a close, I’m not sure what I’ll do with…
Read On from What AMC’s #TheWalkingDead Can Teach Us About PR and Digital Marketing
EATONTOWN, N.J. – March 2014 – lotus823, a PR and digital marketing agency based in New Jersey, is proud to announce the addition of a new client – Peerless-AV, a Peerless Industries, Inc. company and leading designer, manufacturer and distributor of Made-in-the-USA audio-visual solutions. Through this new partnership, lotus823 will provide public relations and digital…
Read On from PR and Digital Marketing Agency lotus823 Announces Addition of New Client, Peerless-AV
As a public relations professional, part of my job is to keep up to date with current events. From pitching a trend piece to pulling off a successful newsjacking, we PR pros must constantly be thinking about how our clients fit into the bigger picture in order to compete in the media relations game. Here…
Read On from Don’t Live Under a Rock: A PR Specialist’s Tips on How to Stay Informed
I recently returned from a family trip to Walt Disney World – a place that felt brand new to me, as I had little to no memory of my first time visiting this magical land. Though I have little memory of my last visit, returning to the park at age 28 has afforded me a…
Just because you didn’t succeed with your New Year’s resolution doesn’t mean you have failed. It’s only February. Take action to continue to better yourself and your company with some of our best practices and tips for your public relations and digital marketing strategies….
Looking to launch a crowdfunding campaign? Look before you leap. These days there seems to be a plethora of crowdfunding sites that will make your dream a reality. And, when you think you have a stellar concept, it’s easy to get excited and get ahead of yourself. Your dreams really can come true. Keyword: can….
As with any New Year, you can expect to see new ideas, perspectives and technology. Our first roundup of 2014 will feature great digital marketing tips, CES 2014 fun and our point of view on why our job is better than yours….
Read On from The Digital Marketing Monthly Roundup – January 2014
Have you ever wondered why brands use New Year’s as a time to strongly market themselves or their products? It’s because there’s a huge window of opportunity to promote their brand as a means to start fresh. After weeks of holiday stress, eating deliciously unhealthy foods and possibly traveling, consumers usually want to invest in…
Read On from New Year, New You: The Perfect Content Marketing Opportunity
In my mind, I characterize this time of year as the kick-off to event season. In my personal life, that means all of my favorite awards shows, including the Golden Globes, the Academy Awards and the SAG Awards. Professionally, however, this time of year is all about the trade shows. Our clients hit up the…
Read On from Trade Show Marketing 101 From A Public Relations Specialist’s POV
Why working at lotus823 is better than working at any other public relations agency. We’ve just wrapped up CES week. And, if you work in public relations for consumer electronics and technology clients, you know what that means. The International Consumer Electronics Show brings out the marketing savage in all of us. This past week,…
As a new public relations professional, I would like to share with you one of the basic New Year’s preparation strategies that I have recently learned at our integrated marketing agency. Preparing an editorial calendar strategy is essential to your client’s success, as well as your own. Knowing the prime opportunity to pitch your client…
Read On from Editorial Calendar Strategy Advice for Public Relations Professionals
Of giving, right? It’s not just this season. We always want to give you the best tips, news and myth busters of our integrated marketing lifestyle. Here is our December Roundup!…
Read On from Integrated Marketing Monthly Roundup – ‘Tis the Season…
Any PR professional will tell you that a MAJOR part of his/her PR toolkit is their media lists. This is essentially the “bread and butter” of any PR team and is not something to be shared with just anyone. If compromised, it would be like losing all of your phone contacts when you purchase a…
Let’s face it – everyone is exposed to stress at one point or another at work. Whether it’s preparing for a big meeting or working with tight deadlines, we are all eventually put into a position where the pressure is on. November and December are particularly busy months at our integrated marketing agency as we’re…
Most kids want to be something like a doctor, a lawyer or a teacher when they grow up. I used to dream of becoming a trapeze artist and joining the circus. I don’t spend my days flying high under the big top; however, I like to think I came pretty close with my career in…
Read On from Working in Integrated Marketing… My Childhood Dream of Joining the Circus Came True
We are now in the home stretch of the holiday season and many people are already scouring leaked Black Friday ads and making their shopping plans. For me, it’s always a dilemma about what I should give to my family and friends. Of course the holidays are not all about the gifts, but seeing the…
Read On from Working in Integrated Marketing… My Childhood Dream of Joining the Circus Came True
While driving my sister and mom to visit family, my mom rambles on: Mom: “So, I talked to so and so…” Me: “Oh yeah, what did you say?” Mom: “I told her your sister is a lawyer and you’re in public relations, but I have no idea what you do…” We have had this conversation…
Read On from How to Explain Integrated Marketing to Your Grandma
Working at an integrated marketing agency, part of my daily ritual, along with meetings and the fattening treats my co-workers force feed me (who am I kidding), is to check in on my favorite blogs, social media sites, and news websites. Whoever said, “work needs to be strictly business” clearly hasn’t worked at a fun…
One day as I sat at my desk catching up on the latest industry news, I came across an article on Ragan’s PR Daily titled “PR ranked no. 7 on list of most confusing professions”. I laughed. Immediately, I thought of my dad. No matter how many times I try to explain what I do,…
Read On from From List Building to CES Marketing: Biggest Misconceptions About PR
The beauty of social media is that you can instantly share anything with your friends, followers, and the world. The downside of social media is that you can instantly share anything with your friends, followers, and the world. With Twitter and Facebook, we have amazing opportunities to share our messages and thoughts with tons of…
Read On from To Tweet or Not to Tweet? Tips To Avoid a PR Blunder
As a public relations specialist, many times you are faced with the stress of executing damage control for your client. Whether you are a publicist for a major celebrity, or even a public relations firm working with a start-up company, the impact of negative publicity can be detrimental to your client’s success as well as…
Read On from Notes From a PR Specialist: The Art of Damage Control
As an integrated marketing agency we communicate with various audiences including clients, media, and customers. Although each of them is different and has varying needs, one common thread is woven through all of them – the need to build and nurture relationships. According to Jeff Haden, writer of the Owner’s Manual column for Inc., “Real…
Read On from How to Build Your Relationships Through the Right Channels
Information is shared so fast it can often be overwhelming. As a content writer I get into a frenzy at times, generating content as fast as I can because ideas have a shelf-life, and I feel the need to explore them before I lose them. I love the pace and the proximity to chaos, but…
The times, they are a changin’. There was once a time when, in its infancy, Internet marketing was segmented and ‘departmentalized’. At any given time, teams of people were working strictly in PR, SEO, Social Media, and so on. Like anything that experiences rapid change and evolution, (See my previous post on the ever-changing landscape…
Confession: I love celebrities. I read People.com daily and I am obsessed with being “in the know.” Having recently joined the lotus823 integrated marketing agency, I quickly made it apparent to all of my fellow loti that I love celebrity gossip and can talk about it for hours. Personally, I like to think that my…
Last month, I explored the difference between a college classroom and professional office. Over the past few months I have been adjusting nicely to the differences between classroom assignments and client work, although I am still trying to find the comfortable balance between my personal life and work life, during this major life transition. At…
Three months ago my life changed drastically. I went from being an unemployed college graduate with too much time on my hands, to a employed public relations and marketing professional. It’s been an exciting few months, and to say there’s a real life difference from being an intern to working as an entry-level professional is…
Perseverance, fortitude and a serious dose of flexibility are the make or break traits for an often unforgiving industry. Allow me to put my existentialist hat on and ask an outrageously bold question: Why am I still doing this? Now bear with me just a second. You should know that I absolutely love my job….
Read On from JB’s Lessons from the Trenches: Surviving Agency Life
lotus823, an integrated marketing agency that offers a blend of public relations, search engine marketing and social media services, is excited to announce the addition of Biscotti Inc. to its family of clients. lotus823 will support all integrated communications strategies for the brand, utilizing a comprehensive cross-platform approach to increase and improve Biscotti’s brand equity…
Read On from lotus823, Integrated Marketing Company to Provide PR and SEM Services for Biscotti Inc.
Public relations agency lotus823 has been chosen by iWatchz for integrated PR and SEM services. Premier PR and SEM Services to Begin iWatchz selects lotus823 for integrated PR and SEM services. The public relations agency is set to launch a public relations and SEO strategy to familiarize the U.S. market with the iWatchz brand. iWatchz…
Read On from Public Relations Agency lotus823 Secures Contract With iWatchz
Integrated SEO and PR strategies from lotus823 will be delivered to Alto Professional. Search Engine Marketing Company Provides SEO and PR Strategies Search engine marketing company lotus823 has been selected to provide integrated SEO and PR strategies for Alto Professional, a leader in live performance reinforcement. Alto Professional is renowned for creating portable, sturdy, powerful,…
Read On from Alto Professional Chooses lotus823 for SEO and PR
Numark has enlisted the public relations and SEO experts at lotus823 to further develop the visibility of the Numark Industries brand. SEM Agency Offers Services to Promote DJ Equipment PR and SEM agency, lotus823, announces that they have been selected to provide integrated SEM, SEO and PR services for Numark, the world’s leading manufacturer of DJ…
Read On from Numark Enlists the Public Relations and SEO Experts at lotus823
Alesis engages lotus823 for strategic search engine optimization and PR consulting. Integrated PR Consulting and SEO Services Begin SEM firm lotus823 has been selected to provide search engine optimization and PR consulting services to Alesis, the world’s leading manufacturer of professional audio recording equipment and studio electronics. Providing a wide range of advanced and affordable…
Read On from Search Engine Optimization for Alesis Provided by lotus823
Akai Professional selects the PR and SEO consultants at lotus823 to advance its visibility. PR and SEO Firm Provides SEM Strategies The PR and SEO consultants at integrated SEM and PR firm lotus823 have been selected to provide public relations strategies and SEM solutions to Akai Professional. For the last 20 years, Akai Professional has…
Read On from Akai Professional Enlists PR and SEO Consultants at lotus823
ION has enlisted lotus823, a New Jersey SEO company, to provide integrated public relations and search engine marketing strategies. SEM Strategies To Be Implemented By PR Company New Jersey SEO and PR company lotus823 has been chosen to provide ongoing public relations, social media, and search engine marketing strategies for ION, a leading manufacturer of…
Read On from New Jersey SEO Company Provides Integrated PR and SEM Strategies
Through PR strategies lotus823 will help AA&V promote the auditory excellence of rCube to the American public. Premier Public Relations Services to Begin lotus823, a premier public relations firm, has been selected by American Audio & Video to provide PR strategies for the rCube, manufactured by Arcam the award-winning designer of Hi-fi and home cinema…
SimpliciKey, LLC has signed with lotus823 for enhanced public relations and SEO solutions. First Class SEM Company Provides SEO Solutions lotus823, a PR and SEM Company, has been picked to develop and execute an integrated strategic Public Relations, SEO solutions, and Social Media strategy for SimpliciKey, LLC, creators of the SimpliciKey™ Remote Control Electronic Deadbolt….
Read On from SEO Solutions for SimpliciKey, LLC to be Provided by lotus823
LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 12, 2025
An End-To-End Marketing & Sales Solution for Suppliers and Brands lotus823 is excited to announce its partnership with CMI Corporation. This new partnership combines the capabilities of CMI, which is to link brands and suppliers with retailers, with the full-service public relations and marketing capabilities of lotus823. CMI works with retailers such as, but...
Read On from LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 9, 2025
Introducing a A New End-To-End Marketing & Sales Solution for the Music Industry & Beyond We are thrilled to announce our partnership with Sound Strategy Marketing. This new partnership forges a bond between a traditional manufacturers’ rep firm, Sound Strategy Marketing, LLC, specializing in MI, Pro Audio, DJ, and CE, with the full-service public relations...
Read On from LOTUS823 & SOUND STRATEGY MARKETING ANNOUNCES STRATEGIC PARTNERSHIP
Media Training for Trade Shows: Why It’s Important
March 25, 2025
You invest a lot into trade shows. The significant time coordinating and planning the logistics. The money spent on elaborate booth builds and attendance. The travel for your employees. Have you invested in preparing your team to speak with the media who attend? Media training for trade shows is often an overlooked preparation tactic. A...
Read On from Media Training for Trade Shows: Why It’s Important
