PR 101: Tricks of the Trade You Don’t Learn in School
I’ve said it once and I’ll say it again: for the most part, the things I do on a daily basis as a public relations professional I was never taught...
The Elements of Planning a Media Event
Recently, I had the opportunity to plan a product launch event for one of our clients, and while stressful at times, I loved being part of the process. Now that...
Move Over July, It’s Christmas In August
It’s usually true that the early bird gets the worm. At lotus823, we concur with this saying, especially when we start to think about holiday gift guide pitching. If you’ve...
PR Tips: Getting Through the Lull of Summer
Warm summer breezes. The smell of the ocean. Lazy summer days down the shore. For those in public relations, “lazy days” are hard to come by. But, for consumer brands...
