EATONTOWN, N.J. – lotus823, a PR and digital marketing agency based in New Jersey, is pleased to announce the recent appointment of Nancy Kohlreiter as Director of Business Development and Operations.

In her new role, Kohlreiter will lead the Business Development team, utilizing her 13 years of experience in merchandising to foster new business relationships for the company. Additionally, she will head operations at lotus823, where she will advise and guide the management team to better streamline internal processes as the company continues to scale. Leveraging her work in product development, Kohlreiter’s retail and vendor experience will also add value to lotus823’s branding consultancy services.

“I’ve had the opportunity to work with Nancy in various capacities over the last 10 years and I’m thrilled to have her as part of our team at lotus823,” said David Hernandez, Managing Partner, lotus823. “Nancy’s business acumen and track record for building strategic partnerships will be a driving force in lotus823’s continued growth.”

Before joining lotus823, Kohlreiter was the Senior Director of New Product Acquisition at Office Depot where she specialized in buying, category development, new category development, and new business development. Her expertise in consumer products and how they relate to the marketplace makes her a valuable asset to the PR and digital marketing agency.

“I’m excited to join lotus823’s dynamic team,” said Nancy Kohlreiter. “I’ve worked with the company’s co-founders Allison and David Hernandez for many years, and I’ve always admired lotus823’s impressive growth and innovative ideas. I look forward to working with their phenomenal team of creative, effective marketing executives.”

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