February, the month most commonly associated with l-o-v-e, is amongst us. With Valentine’s Day marketing campaigns and gift guides having surrounded us for the past month, I can’t help but wonder about the creative minds behind them. What are they most passionate about?

For me, it’s public relations. It allows for me to utilize my creativity in a plethora of ways, establish great relationships, and make brands shine. There’s never a dull day here.

With a group of experts on my team, I wanted to know why they fell in love with PR too. Here’s what they had to say.

Why did I fall in love with PR?

Nicole Cobuzio, Senior Account Manager

I fell in love with PR because it forced me to open up my eyes to what’s going on in the world. Staying up to date on current events helps me figure out how a story I want to tell fits into the bigger picture.”

Erica Bonavitacola, Assistant Account Manager

“I love PR because it’s a creative industry. Every day is different and not a single day goes by where I am not thinking outside of the box. It’s also helped me understand what makes people tick— something that is useful in and out of work.”

Katie Lynch, Account Manager

“There is nothing quite like the excitement of PR, especially for a startup company/brand! What can be stressful is what also makes PR funit’s a strategized practice, but you always have to be ready for curve balls.”

Beth Gard, Senior Manager, Client Relations and Operations

“The excitement! I enjoy working with a variety of different journalists and being able to collaborate to create the most riveting stories about our clients. I love seeing things through from the beginning to end and seeing the tangible results. The best feeling is a happy client!”

What made you fall in love with the world of public relations? Tell us in the comments below or on Twitter @lotus823!


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