There’s been a lot of talk lately about remote work being unproductive or causing a lack of results. None of it is true. Before we talk about why, let’s establish that remote work obviously does not work for all industries and types of businesses. But if you are in a standard office environment, it’s…
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Take a moment and think about some of the most popular brands you know. Maybe it’s Target, Nike, the soda you had with lunch, or even your favorite sports team. If I asked you to pick these brands’ logos out of a sea of others, I bet you’d be able to do so quickly and…
Read On from Understanding Visual Branding: Your Guide to Success
In this episode… Join David Hernandez, host of There’s Always a Lyric, as he speaks with Debra Rizzi, the President, partner, and co-founder of rizco, a woman-owned brand-led marketing agency. Tune in as they discuss the impact of AI, how she finds her work-life balance, and, of course, the lyrics that inspire her most. Episode…
Read On from Every Day Above Ground Is a Great Day, Remember That
As the year ends and the festive ambiance fills the air, December introduces a whirlwind of excitement in the realm of digital marketing. Amid the holiday cheer, this month witnessed spirited shifts in the industry, unveiling new data insights, platform updates, and features that mark the end of 2023. Continue reading for this month’s digital…
Read On from December Highlights: Digital Marketing & Industry News
‘Twas the weeks before the holidays, when we heard from Jungle Scout, “Who was buying what?” We just had to find out. Popular products and spending were reported with care, With a glance into the New Year, and time to prepare. Consumers keep shopping for families and friends, Let’s take a closer look at…
Read On from Q4 2023 Consumer Report: Holiday Shopping Trends
This year, we witnessed a surge of innovative and impactful campaigns that captivated audiences worldwide. From unexpected collaborations to cutting-edge AI integration, brands demonstrated their prowess in connecting with consumers on a deeper level. Let’s unravel the brilliance behind the top 10 marketing campaigns that left their mark on the industry in 2023! Heinz…
Read On from Breaking Down the Best Marketing Campaigns in 2023
As quickly as the weather changes, so does the digital marketing landscape! From pivotal industry shifts and emerging data to revolutionary platform updates and features, November has proven to be a crisp month. Continue reading for November’s digital marketing and industry highlights! Social Media Updates Nearly 95% of Internet Users Use Social Media Platforms…
Read On from November Highlights: Digital Marketing & Industry News
CES 2024 is not just growing; it’s thriving. With the recent announcement from the Consumer Technology Association® (CTA), it’s evident that this year’s event is set to be a record-breaker. As the largest in-person, independently audited tech event globally, CES 2024 promises to showcase groundbreaking innovations from over 3,500 exhibitors, with a staggering 130,000+ attendees…
Read On from CES 2024: Show Predictions and Biggest Trends to Watch
The world of digital marketing is ever evolving and this month was no exception as major platforms continued to reshape the digital landscape. In this blog, we’ll explore the key social media updates, shedding light on the latest features and noteworthy digital marketing insights from October! Social Media Updates Instagram Launches Collaborative Carousel Posting…
Read On from October Highlights: Digital Marketing & Industry News
Q4 is a highly anticipated time for consumers and businesses alike. As the holiday season kicks into full gear, so does the rush of shopping activity that can significantly impact the retail industry. In this blog, we’ll delve into the holiday shopping trends for this year for insight into how to navigate this crucial period…
Read On from Holiday Shopping Trends in Q4: Insights and Analysis
The annual Consumer Electronics Show (CES) is undoubtedly one of the most anticipated events in the tech world. CES has a long history of unveiling groundbreaking innovations and setting the stage for the future of technology. As the excitement is growing for this year’s event in Las Vegas, here are some key things we can…
As the days grow shorter and the autumn leaves begin to fall, it’s time to reflect on the innovation, strategy, and industry developments that have emerged in the last month. Continue reading for September’s digital marketing and industry highlights! Social Media Updates 3 Important Social Media Trends of Note for 2023 There are several…
Read On from September Highlights: Digital Marketing and Industry News
As July ends, it’s time to round up the latest developments in digital marketing news! From the most recent social media updates to industry trends and campaigns, here is everything you need to know from the last month. Social Media Updates Meta Introduces “Threads” Meta’s Twitter alternative, “Threads” is the latest app to be…
Read On from July Highlights: Digital Marketing & Industry News
Spring sparks a new beginning for many individuals and the same goes for businesses. From new platforms being promoted, AI-generated Stories, and new Google updates, there has been a lot of movement this past month from our everyday social media and search engine tools. Read on for all the latest updates! Social Media Updates…
Read On from April Highlights: Digital Marketing & Industry News
It was at their dining room table where Co-founders & Managing Partners, David and Allison Hernandez developed the idea of an integrated approach to marketing communications. Going on 13 years later, lotus823 produces award-winning results for global brands in the consumer electronics and home and housewares spaces. How did the agency get to where it…
Read On from From the Dining Room Table to a Full-Service Agency: The Evolution of lotus823
During the Halloween season, social media apps and search engines did something scary – they made changes and updates! Though change can be spooky, most updates are for the best, making work for social media managers and everyday users easier. Catch up on some of the latest news and updates from October below. Social…
Read On from October Highlights: Digital Marketing & Industry News
Experiential marketing allows customers to experience your brand’s products. According to an EventTrack research report in 2021, 40% of consumers said they felt more brand loyalty and 91% were more likely to purchase the product or service after participating in a brand experience or interaction. This type of marketing creates a memory that will stick…
Read On from Experiential Marketing 101: Everything You Need to Know
Exhibiting at a trade show is no easy task – whether virtually or in-person. Trade shows take months of planning, from pre-show preparations, like signage and booth theme to post-show follow-ups, like connecting with qualified leads. Read on to learn more about how you can stand out from other exhibitors at trade shows. Create…
Read On from How to Stand Out From Other Exhibitors at Trade Shows
Getting to know your customers can help you understand your target audience. In marketing, the question of who your target audience is, has been thrown around a lot. That is because, especially in today’s market, finding your target audience is the foundation of every marketing strategy. We previously shared tips for celebrating “Get to Know…
Read On from 4 Tips on Getting to Know Your Customers Better
Sure, “just wing it” may seem like the easiest way to go into an interview, but it surely isn’t the most effective. Many business executives have never participated in an interview, and far more have never worked with the media. Talking to the media is a great opportunity to broadcast a business’ mission, story, or…
Read On from The Value of Media Training for Business Professionals
Does your team of in-house marketers need a strategy refresh or advice on the steps needed to optimize one of your many marketing needs? Whether you need a website audit, content calendar, brainstorm session, or just general input, continue reading to see how hiring a marketing agency can be an asset to your business through…
Read On from Why You Should Hire an Agency for Service Consultation
You have probably heard people say that trust is a vital component of relationships. Building successful relationships aren’t just important with friends and family, but also for businesses. And the relationship between a brand and its consumer base is one of the most meaningful relationships a business can nurture. Building trust among customers is one…
Read On from 4 Ways to Strengthen Customer Trust With Social Media
With product launches having so many moving parts, a lack of resources leads to 95% of new developments to fail. If you want your product to be well received after its release, you need a groundbreaking launch that captivates everyone’s attention. But what does it take to make one successful? Read on as we uncover…
Read On from Marketing Do’s and Don’ts for Your New Product Launch
Following a two-year hiatus due to the coronavirus pandemic, The Inspired Home Show returned in-person to Chicago’s McCormick Place on March 5-7, 2022. Formerly known as the International Home and Housewares Show, which has been sponsored by the International Housewares Association for decades, exhibitors from around the world brought forth their creativity, innovation, and passion…
Affiliate marketing has become increasingly popular in recent years. The industry, today worth $12 billion globally, has expanded with over 80% of brands having an affiliate program. In this blog post, we will explain everything you need to know about affiliate marketing. What is Affiliate Marketing and How Does It Work? Affiliate marketing is…
Read On from The Value of Affiliate Marketing and How to Get Started
Although the month may have been shorter, February is following the momentum that started the new year strong with plenty of interesting updates and affairs occurring in the industry. We want your brand to have the information it needs to be able to take charge of the decisions that matter most, so we have compiled…
Read On from February Highlights: Digital Marketing & Industry News
Brand ambassadors are a great tool to assist companies in their marketing efforts. Whether with a small or large business, brand ambassadors can help companies tap into their target market more by being a representation of the brand’s voice and promoting its products. In this post, we will explain what exactly brand ambassadors do and…
Read On from 5 Benefits of Having a Brand Ambassador Program
The International Housewares Association (IHA) has been the host of the world’s leading home and housewares trade show for over 80 years. Each year, thousands of products, and innovations–from tabletop and kitchen essentials to cook and bakeware–are featured and on display in Chicago’s McCormick Place. Although the show had been canceled the past two years…
Read On from Q&A With IHA: What to Expect at The Inspired Home Show 2022
Google Ads has been one of the leading advertising platforms for over two decades and remains trusted by millions of marketers worldwide. Due to Google’s immense reach, various capabilities, and cost-effectiveness, Google Ads is a great option for those who wish to increase leads and reach new customers through cost-per-click ads. Before getting started on…
Read On from Factors to Consider When Planning a Google Ads Strategy
The Inspired Home Show 2022, formerly known as the International Home and Housewares Show (IH+HS), is quickly approaching! The trade show, hosted by The International Housewares Association (IHA), features thousands of products that span the home and housewares sectors. As time passes, so will key show and editorial opportunities. Check out our list below of…
Read On from The Inspired Home Show 2022: Deadlines Exhibitors Need to Know
Without research, effective marketing is not possible because it is vital to the process as marketing research and data analysis should be the backbone of any marketing strategy. In market research, data is gathered and analyzed to learn and better understand a market. This information helps a business to make informed decisions regarding its customer…
Read On from How Custom Market Research Can Benefit Your Business
The world’s largest tech show, CES, returned ‘home’ to Las Vegas following a fully virtual showcase last year. Despite some setbacks related to the pandemic, such as popular brands canceling appearances and CES ending a day early, the show was a definite success with over 40,000 attendees in-person, while many others attended digitally. Here are…
December did not disappoint in bringing forth plenty of new ideas in the digital marketing industry. From new social media features to take advantage of, to major ongoing business affairs, these updates may help play a role in making decisions that affect your brand’s marketing strategy. Read on to stay up to date with just…
Read On from December Highlights: Digital Marketing & Industry News
Advertisements are crucial in marketing for generating awareness and targeting consumers, all helping to drive more sales. Projections estimate that by 2024, revenue in digital advertising will top 460 billion. In a society that is dominated by advertisements daily, it might seem like competition is growing left and right. Google, the most used search engine…
As 2021 reaches its end, we can finally look back on the year and see what marketing tactics went well for brands. There are so many components to marketing that are important to cover, but you should make sure your brand, at minimum, is executing the below strategies as you will likely see these evolving…
Read On from Best of 2021 Marketing Tactics: Tapping Into Successful Campaigns
As 2021 wraps up, now is the perfect time to start planning out your content ideas for the new year. This is where having a proper content calendar comes in handy–essentially it is a tool used to plan, monitor, and streamline all content activity related to your brand. We have all used calendars, whether physical…
Read On from Planning for 2022: Content Calendar Best Practices
Throughout the month of November, Instagram launched new Story features to improve overall engagement, Pinterest introduced a new marketing hub just in time for the holidays, and Google made updates to their AdSense policy. Learn more about November’s social media and industry updates below! Social Media Social Media Comes for QVC Now more…
Read On from November Highlights: Digital Marketing & Industry News
Animal lovers through and through, our team loves assisting pet brands with building their visibility, credibility, and reputation. To drive brand awareness for our clients’ pet products, we target the best media opportunities and partnerships with well-known industry influencers. Want to take full advantage of the many benefits digital marketing provides in reaching relevant audiences…
In a fast-paced digital world, brand recognition and originality are not as simple as it once was. To stand out in the crowded marketplace, brands must focus on a combination of digital marketing and public relations efforts. An integrated marketing campaign is the perfect strategy that can help build exposure across a multitude of platforms….
Read On from The Ins and Outs of an Integrated Marketing Campaign
The race to CES 2022 is well underway! In less than two months, exhibitors, media, and industry professionals from across the world will be gathering in Las Vegas to debut the latest innovations in consumer technology. Before show day arrives, we shared some of the predicted trends and product debuts attendees can expect to see…
Read On from CES 2022: Show Predictions and Biggest Trends to Watch
Throughout the month of October, Instagram enabled desktop uploads and Facebook announced its new name as part of the company’s rebrand. Learn more about October’s important social media and industry updates below! Social Media Instagram Will Enable Users to Upload Photos and Videos via Desktop from This Week Instagram has finally enabled users to…
Read On from October Highlights: Digital Marketing & Industry News
Are your brand’s marketing efforts maximizing exposure, traffic, and sales? Affiliate marketing is an effective way for your brand to reach new consumers, drive online sales, and increase overall visibility. When used in conjunction with a public relations strategy, affiliate marketing can help convert media placements into online sales. We have provided insight into affiliate…
With a diverse range of clients in the consumer electronics and housewares industries, we have an expertise in developing and executing integrated marketing strategies. One most recent example of our work in the home and technology verticals is our partnership with Roborock. Learn how our team’s public relations and influencer marketing efforts resulted in a…
Now is the time to start prepping your holiday marketing campaigns! With Black Friday and Cyber Monday setting online shopping records last year – surging nearly 22% year-over-year, 2021 doesn’t show any signs of slowing down. Looking to make the most out of your Black Friday marketing plan this year? To ensure your brand is…
Throughout the month of September, Instagram began testing new content features and Facebook outlined the impact of Apple’s data tracking app. We rounded up this month’s most important industry news to ensure your brand is caught up on all things digital marketing. Social Media TikTok Reaches a Billion Active Users, the Latest Milestone…
Read On from September Highlights: Digital Marketing & Industry News
For over 10 years, we have continued to exceed clients’ expectations in a multitude of industries. One recent example of our work in the music and audio industry is our partnership with Mackie. Through an integrated public relations, influencer marketing, and social media advertising strategy, our team was able to significantly increase Mackie’s brand and…
The CES 2022 countdown is on! Since we first looked at the upcoming trade show, the Consumer Technology Association (CTA) has released updates regarding health and safety protocols, mask mandates, and more. To help your brand prepare for show day, we covered the most important information your brand should be aware of. Health and Safety…
Read On from CES 2022: Important Updates Your Brand Needs to Know
It’s the most wonderful time of the year! Q4 is just weeks away, meaning the holiday season is right around the corner. While some consumers may not have quite finalized their wish lists, it is never too early to begin strategizing for the busiest shopping season. To help your brand make an impression on consumers…
Read On from The Key to a Successful PR Campaign for the Holidays
Is your brand’s Amazon store ready for the 2021 holiday season? The COVID-19 pandemic has drastically shifted how consumers shop and it can be expected that many consumers will turn to online stores, like Amazon, for their gift shopping this year. Ensure that your brand’s Amazon store is more than ready this holiday season with…
Throughout the month of August, Facebook outlined new privacy limitations for advertisements, TikTok began testing a stories feature, and Google introduced new advertising precautions. Learn more about the latest digital marketing and industry news in our monthly roundup! Social Media Facebook Outlines New, Privacy-Focused Approach to Advertising, In-Line with Industry Shifts With the demand…
Read On from August Highlights: Digital Marketing & Industry News
Trade shows, virtual or in-person, allow for brands, industry professionals, and media to connect and debut their latest technology advancements. Last year, COVID-19 forced many trade shows, like the Consumer Electronics Show (CES), to host a completely virtual event consisting of virtual exhibits, presentations, and more. After the success of 2021’s virtual shows, many trade…
Read On from CES 2022: How to Prepare for a Digital Trade Show
The Consumer Electronics Show (CES) is back! After being forced to hold a fully virtual event last year due to COVID-19, the biggest tech event of the year is hosting both in-person and virtual exhibits in Las Vegas this January. As one of the biggest trade shows, CES is the place for brands and businesses…
Throughout July, Instagram introduced ads on Reels and Pinterest became certified by Trustworthy Accountability Group (TAG). Social media apps weren’t the only platforms to introduce new updates this month, though. Microsoft recently launched multimedia ads, while Google delayed the phase-out of third-party cookies. Learn more about the latest updates in our industry roundup below! …
Read On from July Highlights: Digital Marketing & Industry News
Does your brand take the time to interact with its followers on social media? An effective social media marketing campaign is inclusive of both creative social media posts and ongoing interaction with your followers or otherwise known as community management. It’s these interactions and engagements that help your brand establish a positive tone for its…
June marks the start of “Do It Yourself” entrepreneurs month and as an agency founded by two entrepreneurs, we know exactly what it takes to successfully start and manage your own business. To kick off the start of the month, check out our top tips for any entrepreneurs looking to build out their business strategy…
With over 2.7 billion users, Facebook is the largest social media platform in the world, so incorporating a Facebook ad plan into your marketing strategy is a no-brainer. This week, we’ve rounded up some best practices for advertising on the platform to help you get started! Find Your Target Audience One of the first…
With concerns for the environment at a high, consumers are beginning to shift their personal values and are actively choosing brands and products that align with their sustainable mindset. As sustainability becomes widespread, it is important for brands to understand the value shift and how their business can contribute to sustainability. One brand that has…
Through our integrated marketing approach, our team has delivered measurable results and increased market share for a number of the clients in the housewares industry. With activities including public relations, organic social media development, social media advertising, and influencer activations, check out how we grew Zavor’s brand presence both online and offline! Background Zavor, an…
Having an integrated marketing strategy in place allows you to stay organized and plan for the future. Many brands build out their strategies up to a year in advance to ensure marketing goals are met. The spread of COVID-19 reminds us of the importance of being able to pivot your brand’s strategy at any time….
Read On from The Importance of Having Flexibility in your Marketing Strategy [FREE EBOOK]
PR pros everywhere have developed unique methods for media relations planning, but we all should have one tactic in common: using editorial calendars for strategy creation. The benefits of consulting editorial calendars when building out PR campaigns are countless; it is an essential technique to staying relevant to editors as well as remaining on-trend in…
Read On from The Benefits of Editorial Calendars for 2019 Planning
[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text] Industry professionals know the feeling. One moment it’s summer and the next it’s time to gear up for the holidays and CES. In preparation for these activities, each fall season, we tend to reflect on what truly happened in tech the past year. The smart home, wearables, TVs, audio, 3D printing, and…
Read On from Looking Ahead: CES 2019 Predictions and Reflections
Fusing tech innovations, developing trends, and insights, CE Week is the consumer technology industry’s largest event in the North East. Expanding this year to the Jacob K. Javits Convention Center in New York City, CE Week is the ideal place to establish key partnerships and stand out in the ever-evolving consumer tech space. In 2018,…
Read On from Unveiling the New & Improved CE Week: Tips & Tricks
Ok, don’t freak out. PR isn’t dead (we have the awards to prove it), but a strict media-relations strategy is not as effective as it once was. Relying solely on media gatekeepers to disseminate your message and reach your audiences is becoming a thing of the past. Today it’s critical for brands to recognize that…
Spring has finally arrived and it was a jam-packed month here at lotus823! As the outside world was in full bloom our team was sharing tips for how you can bring your marketing campaigns to bloom through integrated strategies. Read on to catch up on everything you missed, including reports from the International Home +…
Looking to boost awareness for your brand, but not sure where to begin? Do you need a public relations strategy? Do you need to start utilizing social media? Guess what – you need both, and here’s why. First, your brand needs to establish a brand identity and voice. All of your marketing materials should have…
As the leaves change and the temperatures cool down, our team is gearing up for the busy holiday season! Throughout the month of October our team shared valuable insights on the world of PR and social media. Miss one of our posts? You’re in luck; they are all here in our October Digital Marketing Roundup…
We see it everyday – actors, musicians, experts, and even dogs talking (or barking) up a storm about a brand that they love. If you didn’t already know, these are called Brand Ambassadors. Due to their influence over a particular community, brands select these recognizable folks to amplify their message surrounding one-off campaigns or long-term…
Read On from Tips for Success: 4 Questions to Start off your Brand Ambassador Program
As August comes to a close we’re one step closer to saying goodbye to summer and hello to Q4! August brought with it some big news in the world of social media and public relations, catch up on everything you missed in this month’s roundup. Learning from Passion: My Intern Experience at lotus823 Last month…
Thinking about hiring a PR firm? Whether this is a process that you have gone through in the past or your brand new business is looking for experienced PR professionals for the first time, there are certain things that should be considered. With so many agencies to choose from, it certainly can be an overwhelming…
Read On from Find Your Match: Hiring the Right Public Relations Agency
Digital marketing. Content marketing. Performance marketing. Affiliate marketing. The industry is jam-packed with descriptors that can seem quite vague, especially if it’s not part of your day-to-day. On our blog we often talk about digital tactics such as influencer relations and social media content, but for one question always remains: What else can we do…
Read On from What is Affiliate Marketing?: Q&A with Digital Advertising Strategist, Anthony Berardo
In today’s world, consumer products have quickly become smart, digital, or cloud-based. The Internet’s shift to a global marketplace has made gaining traction for growing tech brands harder than ever before. There are, of course, tried and true marketing tactics for consumer electronics products, including experiential marketing and attending the world’s largest consumer electronics show,…
Read On from 4 Proven Marketing Tips for Consumer Electronics Brands
There’s no denying that the smart home industry is booming! From refrigerators that can communicate ketchup shortages to garbage cans that directly sync to iPhones, countless Americans are now living in connected homes. Ironically enough, while the technology landscape is rapidly changing in time with the smart home movement, marketing professionals are evoking traditional tactics…
Read On from Marketing Insights into the Fast-Growing Smart Home Industry
Summertime is often met with a slower-paced schedule. While this may or may not be true depending on your client base, you will likely find an hour or two here and there surrounding holiday weekends and client vacations where you’re not on a tight deadline. At lotus823, we like to take advantage of this extra…
Read On from Marketing Pro Tips: 4 Ways Your Agency Can Prepare for Q4 this Summer
We’ve heard it again and again – storytelling is key for your brand’s marketing strategy. However, with all the forms of media at our fingertips, it can be difficult to cut through the noise. From the days of the brilliant ad men in the 1960s to today’s revolutionary social media channels, there is one thing…
Did you know that the US Hispanic market is rapidly growing? There are currently 54 million Hispanics living in the US and by 2020, they will represent an expected 31% of the population. Knowing these statistics, it’s no wonder marketers are constantly trying to target this ever-growing population. While some miss the mark, others are…
Read On from Brands That Understand Hispanic Marketing… and Get it Right!
lotus823 is proud to announce our latest award win in Bulldog Reporter’s 2015 Bulldog Digital/Social PR Awards program! Our agency won a Silver Bulldog Award in the “Best Use of Digital/Social for a Consumer Technology Campaign” category for our work with Audio-Technica. The award represents our success in amplifying the legacy brand’s digital presence, including…
Read On from lotus823 Wins Bulldog Reporter’s Bulldog Digital/Social PR Award
Did you know the Hispanic market is the largest and fastest growing U.S. consumer group? As the landscape evolves and Latinos continue to lead in the adoption of new platforms and technologies when it comes to social media, mobile and e-commerce, we can see how a brand’s investment into Hispanic Marketing has the ability to…
Read On from Hispanic Market Growth: Q&A with lotus823’s VP of Business Development, Brian Herlihy
Spring has sprung here at lotus823! As March fades away and April begins, we are excited about Q2 and some of the changes we’ve seen in the digital marketing space this month. Let’s take a look back at some of the topics we thought were relevant in March: What is Newsjacking? While you may not…
Celebrity endorsements are a great marketing tool for many brands – they aid in expanding the brand’s reach and audience, and help to establish a certain cachet by being “approved” by that celebrity. But, what happens when the beloved celebrity makes a mistake? How does this affect your brand and what do you do? The…
Read On from Marketing Case Studies: Celebrity Endorsements Gone Wrong
It is always an honor when our integrated marketing communications agency is recognized for the work we do for our clients and our latest award wins are no exception. In October, lotus823 was recognized with five awards, including Best in Show at The Jersey Shore Public Relations and Advertising Association’s 40th Annual JASPER Awards. Established…
Read On from lotus823 Takes Home “Best In Show” at 40th Annual JASPER Awards
It is officially fall and the leaves are quickly changing color here in New Jersey. But that isn’t the only thing that has changed this month. Throughout September we have seen a new iPhone, a new Google logo and closed out the month with a really amazing Super Blood Moon. Sure, that’s all really exciting,…
At lotus823 we understand the importance of integrated marketing. However, many digital marketing professionals still believe organic strategies such as SEO and social media work independently of one another. This fallacy can do major damage to your organic marketing. In reality, SEO and social media work in sync to help your brand acquire customers and…
Read On from 4 Ways to Improve Organic Marketing with SEO and Social
With the business industry changing regularly, clients are in need of connecting with agencies that are able to adapt to changes and can integrate all available services. Being an integrated marketer means knowing the importance of using strategies such as public relations, social media, and content marketing are the keys to successfully achieving a client’s ultimate goal. The…
Blogging is an essential piece of any content marketing strategy. From engaging your audience to building your social community and adding SEO value to your website, it’s no longer an option but a must for all businesses. However, there are times that you will hit a roadblock. Writer’s block happens to everybody, at one time…
Read On from 6 Content Marketing Tips for Overcoming Writer’s Block
N.J.-based content marketing agency’s social media recognized for “Best Use of Social Media for Event Promotion” EATONTOWN, N.J., February 26, 2014 – Content marketing agency, lotus823, announced that it has received an honorable mention in PR Daily’s 2013 Social Media Awards for “Best Use of Social Media for Event Promotion.” The annual awards program celebrates…
Read On from lotus823 Named an Honoree in PR Daily’s 2013 Social Media Awards
“Art in general (and [Hugh MacLeod’s] signature style of cartoon art in particular) can express ideas, vision, beliefs, stories, culture, mission and purpose faster, better and more deeply than any other method of business communication.” ~ gapingvoid.com First: Meet Hugh MacLeod, a Cartoonist on a Mission! Hugh MacLeod is a cartoonist and the Creative Director…
Read On from Did You Know? Cartoon Art Can Change Your Business
The “Secure Search” change in Google Analytics has again changed the SEO game completely. As such, we’re left to forge new devices for predicting and interpreting search data. A Google search is the first step toward engagement and engagement leads to conversion- if you play your hand right, of course. So now what do we…
Read On from Content Marketing Holds the Reigns on Integrated Marketing Strategies in 2014
As a new public relations professional, I would like to share with you one of the basic New Year’s preparation strategies that I have recently learned at our integrated marketing agency. Preparing an editorial calendar strategy is essential to your client’s success, as well as your own. Knowing the prime opportunity to pitch your client…
Read On from Editorial Calendar Strategy Advice for Public Relations Professionals
Of giving, right? It’s not just this season. We always want to give you the best tips, news and myth busters of our integrated marketing lifestyle. Here is our December Roundup!…
Read On from Integrated Marketing Monthly Roundup – ‘Tis the Season…
I’m a people person. How cliché, I know, as I’m on the PR team. But, really, I am. I enjoy talking; I enjoy listening; I enjoy learning about people and how and why they operate as they do. One of my favorite personality tests is the Briggs-Myers Type Indicator test, a “psychometric questionnaire designed to…
Read On from The Integrated Marketing Specialist’s Personality Profile
Welcome to the integrated marketing monthly roundup! In November, lotus823 brought to you the ins and outs of integrated marketing. Engagement, campaigns and creative news sources are just a few of our favorite things….
Read On from What We Learned in the Month of November – Integrated Marketing Monthly Roundup
We are excited to announce that Katie Foley has been promoted to Director of Client Relations. David Hernandez, Co-Founder and Managing Partner stated, “Katie’s creative acumen coupled with her strategic approach to our clients’ brands has been, and continues to be, an enormous asset benefiting our clients and the outstanding results our agency consistently delivers…
Read On from lotus823 Announces Katie Foley’s New Role as Director of Client Relations
Most kids want to be something like a doctor, a lawyer or a teacher when they grow up. I used to dream of becoming a trapeze artist and joining the circus. I don’t spend my days flying high under the big top; however, I like to think I came pretty close with my career in…
Read On from Working in Integrated Marketing… My Childhood Dream of Joining the Circus Came True
While driving my sister and mom to visit family, my mom rambles on: Mom: “So, I talked to so and so…” Me: “Oh yeah, what did you say?” Mom: “I told her your sister is a lawyer and you’re in public relations, but I have no idea what you do…” We have had this conversation…
Read On from How to Explain Integrated Marketing to Your Grandma
Working at an integrated marketing agency, part of my daily ritual, along with meetings and the fattening treats my co-workers force feed me (who am I kidding), is to check in on my favorite blogs, social media sites, and news websites. Whoever said, “work needs to be strictly business” clearly hasn’t worked at a fun…
Social media has refined itself in its tenure as a modern powerhouse, a lynchpin almost, in modern advertising. A business that does not incorporate social media is laughable in this day and age. But, since everyone is a player, there’s more to it than the basics we’ve grown accustomed to. In integrated marketing, it’s important…
Read On from 3 Tips for Advertising on Social Media Effectively
Welcome to the integrated marketing monthly roundup! In October, lotus823 brought you lots of treats. By treats, we mean tips, tools and even music to help you power through your workday. #TBT Special: When Social Media Was Just ICQ and AIM By: Erin Cunningham When someone says social media, we think Facebook, Twitter, etc. If…
Read On from Integrated Marketing Monthly Roundup – October 2013
In life there are two things I am quite passionate about and intrigued by: marketing and art. And so, in my mind, when those two facets of life come together, magic happens! With that said, one can imagine my excitement when seeing Andy Warhol-inspired labels on Perrier bottles this year, in stores everywhere and beyond….
Read On from The Art of Marketing with Perrier and Andy Warhol
Halloween has crept up on us again. Our office is now filled with copious amounts of candy, pumpkins, and costumes. This is the perfect time of year to showcase your imagination. Our integrated marketing agency is bustling with out-of-the-box thinkers who are passionate about what they do. Talent is never stifled here; a credit to…
Read On from #AgencyOfRock Vol. 3, Monster Mashup Halloween Mix
“Numbers have an important story to tell. They rely on you to give them a voice.” -Stephen Few In dealing with multiple communications channels, a number one priority is to pull as much data from each channel that is physically possible before making strategic decisions in marketing a brand. While data is key in integrated…
Read On from Top 5 Data Tools For Your Integrated Marketing Team
As an integrated marketing agency, my team and I need to consistently be thinking of fresh ideas, fresh like a delicious fall-time apple. In the spirit of fall apple picking, let me break down for you how the best attributes of lotus823 can be compared to our favorite fall snack. I’ll begin from the inside…
Let’s face it, we all get stressed at work but some of us just handle it better than others. At lotus823, we are all perfectionists so we often bring stress on ourselves when managing our PR campaigns. However, we always know how to add a little fun to our workday and keep our stress levels…
Another month has past us and if you have missed some of our recent blogs, no need to worry. We are back with our integrated marketing monthly roundup! Here’s a look back at some of our favorite brands, best practices advice and tips to land you the internship you’re yearning for. 5 Tips to Help…
Read On from Integrated Marketing Monthly Roundup – September 2013
Today, language has shifted. Inside and outside of marketing, economy of words is key. Twitter has reinvented the way we have thoughts; Vine has reinvented the way we make videos. Everything is either a headline or a punch line, now, and it all happens quickly. If you want to continue to affect change on the…
Read On from Integrated Marketing Strategy Notes: 4 Tips for Short Content That is Still Sweet
The beauty of social media is that you can instantly share anything with your friends, followers, and the world. The downside of social media is that you can instantly share anything with your friends, followers, and the world. With Twitter and Facebook, we have amazing opportunities to share our messages and thoughts with tons of…
Read On from To Tweet or Not to Tweet? Tips To Avoid a PR Blunder
![[Download New Guide] Google+ Best Practices](https://lotus823.com/wp-content/uploads/2013/09/photo-1521638704613-d1ef2eb6c7ab-1-1024x605.jpeg)
Did you know that Google+ is reportedly the second most used social network worldwide? There have been many disputes on the power behind Google+ but there is no denying its organic search power and visually appealing design. Last month, SEM Account Executive Lisa McDonald brought to you the Best Practices Guide for LinkedIn, so to…
As consumers we’re over stimulated every day with images, either entertaining or for marketing, but often they’re both. There’s a constant struggle in the integrated marketing world to be the first and to get your stories to go viral. The best viral stories have boosted brands, TV shows, celebrities, and even social channels. They all…
Read On from Our Favorite Integrated Marketing Campaigns That Went Viral
Creativity is a beautiful thing and when you’re on, you…are…on! But, when your mind hits a wall and you can’t think of a single creative marketing idea if your life depended on it, and even worse, you need multiple creative ideas NOW and can’t hook even one, don’t let panic set in immediately. There are…
Looking for an internship? Well, you’re not alone. Interning during your college career can help you gain the skills and experience necessary to succeed in your field of study. And, many students are eager for an opportunity to work alongside professionals and obtain real-world insight. So, we have compiled five tips to help you increase…
Read On from 5 Tips to Help You Land the Internship You Want
With today’s intense competition, companies are using integrated marketing techniques to increase their brand visibility. One (of many) marketing tactics that we love here at lotus is search engine optimization (SEO). Although Google (or any other search engine) won’t share their secret sauce to high website rankings, with an understanding of the basics and following…
Read On from Learning From Lisa: The Basics of Search Engine Optimization
Short Answer: (Almost) Everything I have long held the belief that one can’t simply appreciate a hard day’s work unless he or she has worked in the service industry. Whether you’re a waiter/waitress, bartender, or bus person, being on the front lines of a service job can make you appreciate the many nuances of a…
Read On from What the Service Industry Has Taught Me About Marketing
After more than two years of working side-by-side our stellar Integrated Marketing Manager, Katie Foley, I’ve learned not only a thing or two about managing and executing branding campaigns, but also about “Spirit Junkie” Gabrielle Bernstein and her positive affirmations. Us sass monsters out there try to toughen up before reaching for these affirmations but it’s…
Read On from How To Rock Social Media Marketing Like Spirit Junkie Gabrielle Bernstein
Consider this an integrated marketing test of self. How would you describe yourself in one word? I’ll go first. Here’s my one word self description: See…describing yourself in one word is easy. Now it’s your turn! Use only one word to describe yourself in a comment below! Ready, set, GO… …
Statistics show that 90% of organizations have social media profiles. If you are part of the 10% failing to have a social media presence for your organization, this can put you at a significant disadvantage. However, there is a difference between participation and actually achieving social media success. Check out our social media best practices…
As an integrated marketing agency we communicate with various audiences including clients, media, and customers. Although each of them is different and has varying needs, one common thread is woven through all of them – the need to build and nurture relationships. According to Jeff Haden, writer of the Owner’s Manual column for Inc., “Real…
Read On from How to Build Your Relationships Through the Right Channels
As an integrated marketing agency it is our job to keep content new and interesting. Sometimes connecting with your audience could be difficult considering the array of social media platforms available today (check out my last post on the many platforms to use for video marketing, the latest social media craze). With the birth of…
Read On from Marketing Lessons to Learn from the Royal Family
I was first introduced to SEO about 5 years ago while working at a large network TV dot com. The SEO team was separated from the content team and the SEO specialists passed around convoluted keyword reports at the end of every department meeting that wasn’t really digested but anyone who was actually developing the…
Information is shared so fast it can often be overwhelming. As a content writer I get into a frenzy at times, generating content as fast as I can because ideas have a shelf-life, and I feel the need to explore them before I lose them. I love the pace and the proximity to chaos, but…
Modern integrated marketing solutions are heavily reliant on social media. To ignore social media is to reject the future, and if your company doesn’t evolve, it dies. The problem is with so many runners in the race it can be difficult to stand out. Luckily, in integrated marketing, it’s not about finishing first, it’s about…
Read On from 3 Steps to Interesting Social Media Marketing with lotus823
Upon beginning a new job, it can be challenging to figure out where you fit into your workplace mix. Throughout my first month here at our marketing agency, I’ve learned that everyone from the office wallflower, to the eclectic writer, to the do-it-all PR guru – they can all play a role in helping you…
Read On from Marketing Agency Lifehacks: How To Put Your Best Foot Forward in 7 Steps
Integrated marketing, social media marketing specifically, is an ocean, and no site is an island. At our integrated marketing agency, we understand that when you drop a piece of data into the water, its ripples emanate outwards, far beyond the plane of your site and even related sites. It’s important to think of modern marketing…
Read On from Making Waves in Integrated Marketing with lotus823
My desk often sparks conversation. One may surmise I’m five years old or claim I’m the office kleptomaniac or I’m a hoarder (oh hey, two-year-old notebooks). According to Entrepreneur, the way you organize and decorate reveals a “surprising” amount of information about who you are. Inspired by the many knick-knacks that surround me at my…
Read On from I’m Not Neurotic I Just Work in Integrated Marketing
At lotus823, we are the needle and thread to creating a seamless experience for client and customer. As a fully integrated marketing agency, making sure that there is uniform information across all media is extremely important. Social media platforms are ever changing, syncing with some (and not others) and competing with one another. It’s important…
Read On from The Video Marketing Battle: From YouTube to Vine and More
As I’ve written about again and again, us loti love food here at our integrated marketing headquarters. As for me, I love all the worst best foods: grilled cheese and bacon, Chinese food, disco fries… bring it on! But alas, the perpetual, daily 2 p.m. craving of a nap on the cocoa puff always catches…
Read On from The Best Foods To Fuel Your Integrated Marketing Strategies
Since I began writing for brand marketing, many people have asked me to explain the difference between branding and advertising. In an interview with Jeremy Hildreth, UK-based branding expert, he described advertising as “a bit like telling a girl in a bar, ‘Hey, I’m really cool.’ Better to just actually be cool and find indirect…
Read On from Big Picture, Tiny Details: How Branding Can Change Your Life
Integrated marketing solutions are all about thinking of things in new, exciting ways. At lotus823, we know that sometimes to find the voice you’re familiar with you have to take your mind to somewhere unfamiliar, outside your comfort zone. Our best ideas and marketing solutions come from breaking the complacency and giving the subconscious a…
Read On from Break Through the Mental Roadblock To Find Your Marketing Solutions
Integrated marketing is about adapting to change. If you’ve been at the same position in your office for a little while now, chances are you’re beginning to feel complacent. If your work is good, then your work is good, and it’s easy to lose sight of ambition. Don’t forget that you can always be better. Usually,…
The times, they are a changin’. There was once a time when, in its infancy, Internet marketing was segmented and ‘departmentalized’. At any given time, teams of people were working strictly in PR, SEO, Social Media, and so on. Like anything that experiences rapid change and evolution, (See my previous post on the ever-changing landscape…
“The history of communication is mankind’s search for ways to improve upon shouting.” (via http://wronghands1.wordpress.com/2013/03/31/vintage-social-networking/) The smoke signal is one of the world’s oldest forms of communication and yet, in March of 2013, it was the vehicle through which major world news was delivered – a new pope was appointed. Yes, modern communication forms immediately…
Read On from #ThrowbackThursday: Getting Back to Basics in the “Digital Age”
In integrated marketing, effective content is affective content. Think of your business message as a lonely child in a vast new world, poised to embark on a spiritual journey through the digital realm a la Siddhartha. Remember that this idea, be it something you grabbed from Mashable or something you pulled from your own head,…
You’re surely familiar with old adage of “reach exceeding grasp.” If people read your content and then their people will read it through your people, it spirals outwards again further, into the most distant arms of the social media galaxy. So how can you make sure you’re sending your information as far as it can…
What does your favorite color say about your personal brand? Do people gravitate towards brands they personally identify with? Articles recently published in Fast Company and Entrepreneur examine the science behind why brands choose certain colors. Even if Facebook is blue only because The Zuck is red-green color blind, these articles examine several amazing reasons…
Read On from lotus823 Infographic: The Many Colors of an Integrated Marketing Team
The key to a successful marketing campaign is communication. Integrated marketing is a conversation between company and customer, where proper branding speaks clearly about a product’s worth. Like so many other aspects of marketing, communications skills between people in your office float all the way to the top of your company’s projects. That is to…
Read On from Communicating Effectively: Wise Words From Our Integrated Marketing Agency
Marketing professionals know that things rarely ever stay the same. Whether you’re a PR practitioner, community manager, or SEO guru, change is the engine that drives the digital marketing industry. Being a professional in the digital marketing world can be likened to the movie 50 First Dates. Every day you learn new things; even master…
Read On from Digital Marketing: A Machine of Perpetual Motion
Being a communications professional is a lot of fun. No day is the same, and the opportunities to grow and learn both professionally and personally are endless. And one thing’s for sure: you never know what you’ll stumble upon on the Internet. Working at an integrated marketing agency requires the daily task of research. I…
Read On from An Integrated Marketing Agency’s Round-Up of Bookmarked Links
The integrated marketing monthly roundup is your source for all lotus823 blog posts from the past month. From public relations to social media and search engine marketing, we’ve got you covered! This month gives insight into a sass monster’s bad day, fueling creativity, and social media for business. The Sass Monster’s Guide to Turning Around…
Read On from Integrated Marketing Monthly Roundup – May 2013
Some time ago the term “sass monster” came to be a part of this integrated marketing agency’s vocabulary. And, it was invented to describe me. Why? Because, sometimes I’m simply fired up about life and my quirkiness sure does come to light. May one assume this term to have a negative connotation? Certainly, but we…
Read On from The Sass Monster’s Guide to Turning Around a Bad Day
At an integrated marketing agency, content is key. It spreads our clients’ brand messages, shapes identities, establishes personalities and cultivates communities. Us loti are a quirky bunch – we find the extraordinary in what some may consider the mundane and certainly know how to tell a captivating story (whether work-related or not). Still, even the…
Read On from How-To Fuel Creativity at an Integrated Marketing Agency
Social media is no longer just a tool we use to connect with friends and family. Since its inception, social media has evolved into something so much more than simply liking the latest photos from Friday night, retweeting an inspirational quote or competing in popular online games. Social media platforms have become a mandatory business…
Read On from The Top Three Reasons Why Social Media is Made for Businesses
The integrated marketing monthly roundup is your source for all lotus823 blog posts from the past month. From public relations to social media and search engine marketing, we’ve got you covered! Monday Mantras from an Integrated Marketer’s Perspective By: Jessica Guida Follow Jess on Twitter: @lotus823_Jess Have the Monday blues got you down? Let social…
Read On from Integrated Marketing Monthly Roundup – April 2013
Because bacon makes everything better I would be happy to attempt to inform you, with a naïve zest, that we’re foodies here at lotus823, but if you happen to follow our blog, I’m certain you’ve figured it out. We love food. In fact, if I had to choose to name only two of my greatest…
lotus823 to power strategic integrated services campaigns, executing SEO and social media for AfterShokz and PR and social media for No. 8 Brands, to help bolster brand visibility for the consumer electronic companies lotus823, an integrated marketing agency with offices in N.J. and Fla., is proud to announce the addition of two innovative companies to…
You’ve heard it before: Teamwork helps productivity, and productivity is the bottom line when things just have to get done. In the integrated marketing space, there’s always a list 15 miles long of priority items to accomplish. When you hit the wall of juggling tasks, there is nothing better than having a team to lean…
Read On from The lotus823 Integrated Marketing Language? Teamwork.
The workday always makes me feel hungry. Whether sorting e-mails, corresponding with clients or pitching new products, the brainwaves used at work seem to burn more calories than my nightly runs. That busy feeling is something we all crave and thrive on at lotus823. Whether the public relations team is vigorously pitching a new product…
Read On from An Integrated Approach to Lunchtime in a Search Engine Marketing Environment
Are you looking for a marketing internship in New Jersey this summer? You can intern with a group of friendly and creative marketing savages at lotus823. Our interns are exposed to a mix of public relations, search engine optimization (SEO) and social media marketing (SMM) strategies during their marketing internship experience, giving them essential knowledge…
The integrated marketing monthly roundup is your source for all lotus823 blog posts from the past month. From public relations to social media and search engine marketing, we’ve got you covered! As we moved away from winter and into the spring, we took you through the many different aspects of social media. Our blog post…
Read On from Integrated Marketing Monthly Roundup – March 2013
Pinterest Positivity. Indulge in some Monday-oriented quotes from Pinterest. You’ll come across gems such as this: Quote it Out. Are you the type that simply loves a good old plain text quote? We got you: For your Facebook page: Dear Monday, Thanks for having the word “mon” in you. That’s French for “mine,” in case…
Read On from Monday Mantras from an Integrated Marketer’s Perspective
The integrated marketing monthly roundup is your source for all lotus823 blog posts from the past month. From public relations to social media and search engine marketing, we’ve got you covered! This week loops you in on conquering CES, Super Bowl social media, creating a work-life balance, product launch platform, Launch.it, and how to break…
Read On from Integrated Marketing Monthly Roundup – February 2013
RCA selects integrated marketing company, lotus823, to provide social media marketing for the brand’s Facebook, Twitter, Pinterest, Instagram, LinkedIn and Google+ accounts lotus823, an integrated marketing agency with offices in N.J. and FL, has added iconic electronics brand RCA to its growing client roster. lotus823 will implement monthly social media services as part of a…
The month of February is such a fascinating month. There is so much to wrap your mind around from the month’s interesting symbols to the holidays and events. Not only does February have 28 days in a common year but it also has a range of patterns that can be seen during the month of…
Read On from Infographics For A Integrated Marketing Strategy: Fun February Facts
N.J.-based integrated marketing agency, lotus823, to implement social media and search engine optimization services for barnwood furniture architects, Old Barn Star lotus823, an integrated marketing company, offers a mix of search engine optimization and social media services to its newest addition, Old Barn Star. lotus823 will use a comprehensive cross-platform approach, combining search engine optimization…
Landing that first job after college is something we all look forward to. Your hard work and dedication has finally paid off, and you feel a certain type of validation as a result. For most Americans, work means being at a desk and computer for most, if not all of the workday, even at an…
Read On from Don’t Let Your Integrated Marketing Job Kill You!
lotus823 is a collection of unique, dynamic young professionals led by a husband and wife team; both of whom are well-rooted industry veterans. As a young PR and integrated marketing professional, I couldn’t ask for a more solid foundation to launch my career from. Although small in size (there’s nine of us here in the…
It’s all too easy to get so caught up in the hustle and bustle, and the chase for wins, that you forget to take a moment to slow down and “whooosaaahhh.” Dedication and determination often lead to success, but overdoing it can lead to a not-so-fun condition known as ‘burn out.’ In the public relations,…
Read On from Find Your Work-Life Balance for Continued Success (and Sanity!)
Media Training for Trade Shows: Why It’s Important
March 25, 2025
You invest a lot into trade shows. The significant time coordinating and planning the logistics. The money spent on elaborate booth builds and attendance. The travel for your employees. Have you invested in preparing your team to speak with the media who attend? Media training for trade shows is often an overlooked preparation tactic. A...
Read On from Media Training for Trade Shows: Why It’s Important
Unlocking Marketing Opportunities at CES 2025
November 25, 2024
The Consumer Electronics Show (CES) has long been the premier global stage for showcasing innovation in technology and consumer products. With CES 2025 just around the corner, it’s time for brands, marketers, and innovators to strategize how to make the most of this unparalleled platform. Whether you’re a startup looking for exposure or a seasoned...
Why Selling to Major Retailers Could Transform Your Business
November 20, 2024
Are you a manufacturer looking to boost your sales and expand your market presence? Partnering with major retailers might just be the strategy you need to achieve these objectives. Here are seven compelling reasons why this approach can elevate your business. 1. Amplified Brand Visibility When you partner with major retailers, your products are exposed...
Read On from Why Selling to Major Retailers Could Transform Your Business
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