Spring has finally arrived and it was a jam-packed month here at lotus823! As the outside world was in full bloom our team was sharing tips for how you can bring your marketing campaigns to bloom through integrated strategies.

Read on to catch up on everything you missed, including reports from the International Home + Housewares Show in Chicago!

Why You Need an Integrated Marketing Strategy

Integrated marketing is the cornerstone of what we do here at lotus823. Successfully integrating your public relations and social media efforts can mean big things for your overall marketing strategy.

Read on as we breakdown the benefits of PR and social, and illustrate how they can work together.

5 Tips for Integrating Social Media Into Your Marketing Campaign

March Digital Marketing News Roundup

So you’ve read all about the benefits of integrating social media into your marketing strategy, but how do you do it? Luckily we’ve put together a helpful guide with 5 tips that will help you launch a successful social media strategy.

The Mad World of the International Home + Housewares Show

The International Home + Housewares Show (IH+HS) is one of the biggest annual tradeshows in the nation. Learn more about the evolution of the show and the housewares industry overall from Rachel Liter, one of the newest members of the lotus823.

Everything You Missed at the 2017 International Home + Housewares Show

Every year the latest and greatest in the housewares industry is on display at IH+HS. Our team was on hand at the show and shared their picks for the most interesting products on display.

Photography 101 for Social Media Marketers

Social Media Photography

Social media marketers need to have a diverse skill set in order to succeed. This often includes providing photography services for your client or brand. The perfect image can truly elevate your campaign, so check out our tips for capturing awesome imagery no matter what camera you’re using.

Now Onto March’s Biggest Story

Facebook Escalates Its War on Snapchat

In late March Facebook officially rolled out Facebook Stories, a direct swipe at Snapchat’s most pioneering feature. The functionality is eerily similar to Snapchat, with the ability to add filters and masks to photos and video.

With this addition Facebook has now included Snapchat clones in its full family of apps, including Instagram and WhatsApp. Will this strategy have a negative impact on Snapchat? Only time will tell!

What was your favorite story of the month? Tell us in the comments below or on Twitter @lotus823!


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