social media Archives

Building Brand Authenticity: How Transparency on Social Media Can Drive Engagement

by lotus823 Staff

June 13, 2024

Today’s consumers, particularly Gen Z and Millennials, demand honesty, integrity, and transparency from brands. Authentic branding involves aligning marketing with the company’s values and actions, which includes consistency, customer focus, and a clear purpose. Social media is the ideal platform for brands to demonstrate authenticity through real-time communication, fostering long-term consumer trust through genuine effort….

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Why Brands Should Utilize Instagram for Engagement

by Andrea Berrios

May 28, 2024

With the variety of social media platforms available, it can get stressful on how best to properly utilize each. For consumer brands, developing an engagement strategy not only helps with driving authentic conversations, increasing conversions and customer retention rates, but also creating brand loyalists. With engagement rates four times higher than Facebook, here are four…

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February 2021 Highlights: Important Industry News of the Month

by lotus823 Staff

February 24, 2021

February was an interesting month in marketing, with Super Bowl campaigns looking different than previous years and social media updates that took us by surprise. LinkedIn began developing their Freelance Marketplace, TikTok implemented new methods to help stop the spread of misinformation, Pinterest announced a major revenue increase from shopping ads, and Instagram made it…

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Instagram Reels: Your Guide to Instagram’s Latest Feature

by lotus823 Staff

December 11, 2020

As one of the most-used social media platforms for over a decade (with an estimated 1 billion active users), Instagram remains one of the most effective tools for digital marketers to captivate diverse audiences and help brands grow. Recently, the worldwide app sensation has adapted to accommodate the latest video-content trend with a new feature,…

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June Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News

by lotus823 Staff

June 30, 2020

Throughout June, Spotify began testing interactive podcast ads, Instagram expanded commerce access to business and creator accounts, respectively, while TikTok released a new brand and platform for marketers on the app. Learn more about the latest updates in the industry roundup below! Social Media Spotify is Testing Interactive Podcast Ads With ambitions to become the…

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Case Study Spotlight: Zavor

by lotus823 Staff

June 8, 2020

Through our integrated marketing approach, our team has delivered measurable results and increased market share for a number of the clients in the housewares industry. With activities including public relations, organic social media development, social media advertising, and influencer activations, check out how we grew Zavor’s brand presence both online and offline! Background Zavor, an…

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May Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News

by lotus823 Staff

May 28, 2020

Throughout May, Twitter and Instagram focused on testing new platform features, rolling out a ‘Who Can Reply’ setting and an option to pin desired comments to the top of posts, respectively, while Facebook released a timely expanded version of the existing Messenger’s video calling function. Learn more about the latest updates in the industry roundup…

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April Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News

by lotus823 Staff

April 29, 2020

Throughout April, Instagram and Twitter focused on launching new content features for creators, rolling out updates to IGTV and a calendar full of weekday Tweet prompts, respectively, while Facebook released a timely, interactive COVID-19 map on the platform. Learn more about the latest updates in the industry roundup below! Social Media Facebook Just Released an…

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March Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News

by lotus823 Staff

April 2, 2020

Throughout March, we have seen brands and businesses adapt to recent coronavirus restrictions. With people using technology now more than ever, social media platforms launched creative new features to help people communicate and stay connected during these unprecedented times. Learn more about the latest updates in the industry below! Social Media YouTube Rolling Out New…

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Case Study Spotlight: The Fulham Group

by lotus823 Staff

March 6, 2020

Over the years, we have worked with dozens of housewares brands in developing strategic plans designed to help them flourish. Learn how we helped The Fulham Group, a fast-growing home and grilling manufacturer, receive more than 2.4 million impressions as a result of one brand ambassadorship program below! Background The Fulham Group, a fast-growing consumer…

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Social Media 101 for Global Brands

by lotus823 Staff

April 19, 2019

There are a lot of tips and tricks to consider when your business is diving into social media marketing, such as “which hashtags should I use?” or “does this picture clearly match the message I am trying to send?” There is a method, though, to all of the social media marketing madness that often requires…

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Valentine’s Day Campaigns We’re Falling in Love With

by lotus823 Staff

February 15, 2019

We understand there are mixed feelings and opinions about Valentine’s Day. For some, it means chocolate, flowers, and a romantic dinner. For others, it’s about getting together with girlfriends and celebrating friendship. Or, it may be a day full of self-love and treating yourself. Regardless of the feelings surrounding the holiday, we know it is…

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October Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News

by lotus823 Staff

October 29, 2018

As October marks the beginning of Q4 and the busiest time of the year for most companies, social media and digital marketing efforts are just as active across a variety of platforms. Pinterest is especially gearing up for Q4 with the launch of Product Pins, a newly created e-commerce tool. However, with every beginning also…

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September Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News

by lotus823 Staff

September 28, 2018

With September being back to school season, for social media it meant back to business! And for Instagram and Snapchat, the month was especially busy, with both platforms introducing ecommerce integration to make in-app purchasing easier than ever. Twitter also announced two initiatives to better manage user experience on both the front and backend of…

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The Importance of Professional Social Profiles

by lotus823 Staff

August 10, 2018

From sharing adorable dog pictures on Facebook to posting for a friend’s birthday on Instagram, it seems as though everyone uses at least one form of social media to mark life’s important moments. With privacy settings, it’s simple to keep these posts from reaching anyone outside of your select friend group. Some people even go…

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Paid & Organic Influencers: Pros, Cons, & Everything in Between

by lotus823 Staff

July 19, 2018

Last month in our post, “Why Every Brand Needs Influencer Marketing: Types of Influencers and How to Measure Value,” we identified the different types of influencers and what each can provide for a brand. Additionally, we outlined how to measure the value of the content produced by influencers and ways to maximize a partnership. Continuing…

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Social Media Personas | Reality vs. Online Identities

by lotus823 Staff

June 15, 2017

In recent years, social media has impacted the way in which users communicate with their friends, family, colleagues, as well as how they communicate with people they have never met offline. Whether comprised of friends or followers, social networking sites (SNS) have audiences. These audiences are made up of individuals who view, react, and engage…

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March Digital Marketing News Roundup

by lotus823 Staff

March 31, 2017

Spring has finally arrived and it was a jam-packed month here at lotus823! As the outside world was in full bloom our team was sharing tips for how you can bring your marketing campaigns to bloom through integrated strategies. Read on to catch up on everything you missed, including reports from the International Home +…

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5 Tips for Integrating Social Media Into Your Marketing Campaign

by lotus823 Staff

March 14, 2017

As my colleague and good friend Katie mentioned in a recent blog, social media plays a vital role in impactful marketing campaigns. If you’re just starting out on the social front, have no fear! We’ve rounded up our top five tips for seamlessly integrating social media into your very own marketing campaign: Know Your Audience…

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September Digital Marketing Roundup

by lotus823 Staff

October 6, 2016

Though CES is still a few months away our team is busy with their final preparations. From award submissions to booking media events, there’s still a lot to be done before they head to Vegas in January! Join us on the road to CES 2017 as we share the team’s insights and advice for those…

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Tips for Success: 4 Questions to Start off your Brand Ambassador Program

by lotus823 Staff

August 31, 2016

We see it everyday – actors, musicians, experts, and even dogs talking (or barking) up a storm about a brand that they love. If you didn’t already know, these are called Brand Ambassadors. Due to their influence over a particular community, brands select these recognizable folks to amplify their message surrounding one-off campaigns or long-term…

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Marketing Insights into the Fast-Growing Smart Home Industry

by lotus823 Staff

July 21, 2016

There’s no denying that the smart home industry is booming! From refrigerators that can communicate ketchup shortages to garbage cans that directly sync to iPhones, countless Americans are now living in connected homes. Ironically enough, while the technology landscape is rapidly changing in time with the smart home movement, marketing professionals are evoking traditional tactics…

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May Digital Marketing Roundup

by lotus823 Staff

May 31, 2016

Summer is in the air and a new generation of marketers is about to enter the real world! Throughout May our team shared valuable insights and tips to help the Class of 2016 get started on the right foot. Let’s get started! lotus823’s Christine Rochelle Inducted into Jersey’s Best Marketing and Communications Professionals under 40…

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7 Attributes of Successful Social Media Managers

by lotus823 Staff

May 10, 2016

So you’re fresh out of college and looking for a job in digital marketing. Armed with an addiction to Snapchat and hashtags, a job in social media is a no brainer, right? Not so fast! While having a passion for the platforms is necessary, there are several other important attributes you’ll need to dominate in…

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WHAT’s Trending Now: Anchor FM app

by lotus823 Staff

April 26, 2016

WHAT: “Radio by the people.” WHAT Makes It Different: Unlike most social communities, Anchor FM is ALL about audio. It allows users to record and share up to two minutes of audio with anyone who follows their stream. It does not, however, allow photos or videos. It’s as if Vine started to podcast. WHAT Is…

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When It Makes Sense for Your Brand to Join a Social Media Trend

by lotus823 Staff

March 25, 2016

Marketing Case Studies: Celebrity Endorsements Gone Wrong

In today’s social media-centric world, it is tempting when a hot topic goes viral to join the conversation, leveraging this massive flow of traffic. It’s only natural for marketers to envy this chance circumstance and want to use it to their brand’s advantage. There are a few things to consider, however, before jumping into your…

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What is Newsjacking? The Good, the Bad and the Ugly

by lotus823 Staff

March 8, 2016

Newsjacking is still a fairly new marketing tactic in the world of public relations and social media, and marketers are using it to their advantage on a daily basis. But what exactly IS newsjacking? To put it simply, newsjacking is the act of leveraging trending topics to generate attention and boost brand exposure. It sounds…

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Public Relations vs. Digital Marketing: What’s the Difference?

by lotus823 Staff

February 11, 2016

Working in a digital marketing and public relations agency comes with a lot of questions. “What is it that you actually do?” “Are you able to make my product or brand go viral?” “Do you attend parties with celebrities?” While all of the above are valid questions from an outsider, and sometimes are what the…

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How to Create Your 2016 Social Media Strategy

by lotus823 Staff

January 18, 2016

Back from our long holiday vacations, we’ve finally said good-bye to 2015. With a new year comes a new marketing strategy to craft and new goals to reach – and hopefully surpass. 2015 was a year of groundbreaking marketing technologies that resulted in bigger, better data than ever before. Some of our favorite 2015 social…

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The Shift From Traditional to New-Age Advertising

by lotus823 Staff

November 16, 2015

As consumer technology advances, advertising and marketing strategies by all industries must adapt, too. For instance, traditional advertising primarily consisted of print and broadcast media but this has evolved with various forms of social media, including Facebook, Twitter, Instagram, Snapchat, and more, all now serving as advertising platforms. According to Ad Age, the advertising industry…

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Tweet the Vote: Social Media Hits the Campaign Trail

by lotus823 Staff

October 13, 2015

With 2016 presidential campaigns kicking into high gear, campaign teams are searching for the most effective way to advertise their candidate. Today’s campaigns utilize social media more than ever before. In past elections, candidates were limited to Facebook and Twitter. Today, there are a plethora of social media sites available for political campaigns to use…

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Increasing Holiday Sales with lotus823

by lotus823 Staff

October 7, 2015

lotus823 Appoints Brian Herlihy as Vice President of Business Development

Are the holidays about presents or presence? Having been a merchant for many years, my initial thoughts surrounding the holidays typically occurred in the middle of summer. When most folks were putting on sunblock, I was planning for the biggest selling season of the year. Now as a digital marketing professional, I still find myself…

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lotus823 Adds Gumdrop Cases and Maverick Industries to Its Growing Portfolio of Tech and Lifestyle Clients

by lotus823 Staff

October 5, 2015

At lotus823, an award winning integrated marketing agency based in New Jersey, we are proud to announce the expansion of our client portfolio with the addition of two new clients – Gumdrop Cases and Maverick Industries. We continue to see demand for our integrated services, providing each new client with a customized blend of Digital…

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lotus823 PR & Digital Marketing Roundup

by lotus823 Staff

October 1, 2015

It is officially fall and the leaves are quickly changing color here in New Jersey. But that isn’t the only thing that has changed this month. Throughout September we have seen a new iPhone, a new Google logo and closed out the month with a really amazing Super Blood Moon. Sure, that’s all really exciting,…

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#ForceFriday: Star Wars Strikes Back on Social Media

by lotus823 Staff

September 21, 2015

Earlier this month Disney launched a marketing campaign of epic proportions. The worldwide marketing blitz leading to the December release of Star Wars Episode VII: The Force Awakens officially kicked off on September 4, otherwise known as #ForceFriday. Stores around the globe held special midnight events for the release of new merchandise and social media…

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From Pumpkin Spice to Instagram Quizzes: Social Media Stunts You’ll Fall For

by lotus823 Staff

September 16, 2015

It seems like summer came and went in the blink of an eye – now the kids are going back to school and the days are slowly getting a little colder. As we all mourn the loss of warm beach weather, we can take comfort in knowing that the end of summer doesn’t mean the…

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Our Summer of Digital Marketing News [Roundup]

by lotus823 Staff

September 1, 2015

Happy September! That’s right, it’s September. We can’t believe it either. These past couple of months have certainly flown by, which must mean we’ve been pretty busy. We’re sure you’ve had your share of crazy busy work weeks, too. So, today we’re bringing you our recap of summer – content marketing genius, the importance of…

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4 Ways to Improve Organic Marketing with SEO and Social

by lotus823 Staff

August 12, 2015

At lotus823 we understand the importance of integrated marketing. However, many digital marketing professionals still believe organic strategies such as SEO and social media work independently of one another. This fallacy can do major damage to your organic marketing. In reality, SEO and social media work in sync to help your brand acquire customers and…

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Taco Bell is Dominating Content Marketing

by lotus823 Staff

July 29, 2015

In a follow up to a post I wrote nearly two years ago, we’ll dig deeper into Taco Bell’s overall content marketing and media strategy, and how it evolved from their “ahead of the curve” approach to a social media strategy. I’ve previously written about Taco Bell’s social media strategy, and how it was, and…

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3 Jersey Shore Businesses Who Nailed Their Branding

by lotus823 Staff

June 18, 2015

When it comes to marketing inspiration, we often look at big brands to see what works, but what about local businesses? The Jersey Shore local biz circuit knows a thing or two about leveraging social media and marketing tools to bring in the masses all year ‘round. After a few months here at lotus823, I…

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Digital Marketing News: Social Media Spotlight

by lotus823 Staff

June 1, 2015

Hello and happy June fellow marketers! During the month of May we decided to shine the spotlight on the ever-evolving landscape of social media. We love the conversations and insights that social media provides us and keeping up with the latest trends is something we enjoy both on a personal and professional level. It’s time…

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Turning a PR Crisis into Social Media Gold

by lotus823 Staff

May 22, 2015

It’s the nightmare that’s bound to keep any digital marketing agency up at night. Imagine, a wave of bad publicity hitting your brand without warning. You’re left wondering how to clean up the mess on social media. Do you stay silent, hoping the tide passes? Perhaps you choose to face the barrage head on. We’re…

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lotus823 March 2015 Blog Round Up

by lotus823 Staff

March 31, 2015

Each year March marks the beginning of the spring season… on the calendar at least. We still saw snow here in Jersey – which isn’t a first for our crazy northeast weather forecast. At lotus823, though, we did see some firsts. Beth went to her first DSE tradeshow, St. Bernards charged your phone at SXSW…

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Lotus823 February Blog Round Up

by lotus823 Staff

March 6, 2015

Here in New Jersey, February 2015 was on the coldest months on record, with February 24 being one of the coldest days ever recorded in the state (Woolpack, in Northwestern New Jersey rang in at -20 degrees that day). In the last 120 years, there have only been five months (out of a possible 1,440)…

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Why Blogging is the Future and Beneficial

by lotus823 Staff

October 9, 2014

It seems numerous social media outlets and the Internet are the proven “go-to” and reliable news source for most, but which sources are actually here to stay? There’s one online strategy that can benefit many companies and give them something they strive for – an edge. Blogging. There are myths that could cloud someone’s perception…

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On-Site Support: How To Rock A Trade Show

by lotus823 Staff

August 12, 2014

Throughout the past year, I’ve had the opportunity to work directly with clients both off-site and on. In the office I am working daily to maintain accounts through monitoring for media coverage, to writing press releases, to managing social media communities and any other assignments that come my way. Off-site functions are an entirely different…

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lotus823 Welcomes Addition of Knomo to Client Roster

by lotus823 Staff

August 7, 2014

Award-winning PR and Digital Marketing Agency Selected by Knomo for PR, social media and branding services. lotus823, a PR and digital marketing agency based in New Jersey, is proud to announce a new client partnership with Knomo, a London-based brand that designs and markets stylish bags and cases that organize and protect digital accessories designed…

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lotus823 to Launch PR and Digital Marketing Services for Life n Soul

by lotus823 Staff

July 22, 2014

lotus823, a New Jersey-based PR and digital marketing agency, is pleased to announce the addition of Life n Soul, a pioneer in innovative and stylish Bluetooth gadgets and audio devices, to its growing client roster. lotus823 will support Life n Soul with a blend of strategic public relations, content marketing, and social media services. Founded…

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How Ecommerce and Social Media are Working Together

by lotus823 Staff

June 3, 2014

With the introduction of #AmazonCart, the line between social media and ecommerce has been blurred even further, paving the way for unlimited reach and sales tools, but is it sustainable? Social media and ecommerce retailers have long enjoyed a mutually beneficial relationship. Social media is proven to drive purchasing decisions – so much so that…

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Highlights from #SMWF North America Day 1

by lotus823 Staff

May 29, 2014

One of the major social media marketing events of the year is #SMWF North America, presented by Social Media World Forum. The event is taking place from May 28-29 at 82 Mercer in New York City. Even though we’re not there in person, we wanted to share some highlights from Day 1 of the event….

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10 Social Media Crisis Management Tips

by lotus823 Staff

May 23, 2014

Let’s face it: we live in an era where social media rules the world. It has become a space where every single person is given a voice, even if it’s behind a screen. Like we all know, this is great for brands as it gives them a space to be creative, open and engaging with…

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#NYTD Takeaways & Tips on How to Rock Your Next Trade Show

by lotus823 Staff

May 16, 2014

Last month, I was lucky enough to attend the world’s largest startup event, NY TechDay 2014, at Pier 92 in NYC. This being my first trade show, I was both excited to take in the New York startup culture and anxious about the unknown. My team and I boarded the ferry bright and early and…

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6 Best Practices for Crowdfunding Campaigns

by lotus823 Staff

May 14, 2014

We previously provided tips for launching a crowdfunding campaign, but getting the funding your project desires is only half the battle. What happens during the process and once you get backing will impact the public’s perception on the project and, in turn, your company. Best Practices for Your Crowdfunding Campaign 1. Market Your Project One…

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Social Media + Pop Culture – A Total #Win or #Fail?

by lotus823 Staff

May 13, 2014

Have you ever come across a brand talking about some random national holiday that you never heard of? How about a brand jumping on the bandwagon of a cultural trend? I can’t help but to look at this issue from both perspectives. Coming from a consumer’s perspective, I sometimes find myself thinking “Uhm…so how is…

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Snapchat Update Creates Better Customer Service Opportunity for Brands

by lotus823 Staff

May 9, 2014

Recently, Snapchat updated its platform with a fresh new look and advanced messaging features. Now available to all iOS and Android users, the newly updated app now allows users to have conversations, rather than just sending individual photos and video messages. The app also aesthetically improved by redesigning many of the buttons and icons as…

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3 Reasons to Get Social with Twitter Chats

by lotus823 Staff

May 6, 2014

Internal Communications Best Practices for Tech Startups

Is your company getting the most out of Twitter? The online social channel allowing for 140 characters per post can become the reason your brand is seen as a thought leader. While a lot of advice has been given about staying active on social, it’s also very important to interact. Community management of your Twitter…

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A Content Marketing Duel: Taco Bell vs. McDonald’s

by lotus823 Staff

May 5, 2014

All aboard the breakfast train! As you may know, breakfast is the most important meal of the day and on March 27, Taco Bell has officially launched their own breakfast menu featuring such items as the A.M. Crunchwrap, Waffle Taco and Cinnabon Delights. Taco Bell has decided to launch their biggest marketing campaign yet by…

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PR and Digital Marketing Monthly Roundup – April 2014

by lotus823 Staff

May 2, 2014

In the month of April, we traveled to California, New York, Chicago and even had someone join us from Florida. Why all the traveling you ask? To bring you all the latest on social media, public relations and marketing!…

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The Takeaways From #WOMMnext Day 2

by lotus823 Staff

April 30, 2014

The Word of Mouth Marketing Association’s (WOMMA) WOMMnext Conference is in full swing! We just got out of Day 2 and everyone learned a lot. If you want to know what we learned from Day 1, check out our previous WOMMnext blog post. In the throes of the show, TweetReach has registered that an estimated…

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Come Visit Our Team at NY TechDay 2014!

by lotus823 Staff

April 23, 2014

One of the biggest days on the startup calendar is April 24, 2014. That’s because it’s NY TechDay 2014! Here’s a look at the NY TechDay experience from last year: NY TechDay 2013 from The Startup Companies Inc. on Vimeo. What to Expect This Year NY TechDay 2014 will have over 400 exhibitors from a…

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An Image Could be Worth a Thousand Clicks

by lotus823 Staff

April 22, 2014

“We live in a visual world. Use a picture to draw in more readers.” –Michael Hyatt, during his 7 Rules to Writing Blog Posts That Get Read and Shared session at Social Media Marketing World 2014 We can all agree that the main goal of any content marketing strategy is to get as many…

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Growing Your Brand With PR Through Thought Leadership

by lotus823 Staff

April 14, 2014

There are many benefits associated with being a thought leader – a person or individual that is well known and seen as a trusted expert on a particular topic. According to Forbes, “It is, without question, one of the most effective and efficient ways to generate new business from new clients as well as from…

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The List of PR and Digital Marketing Essentials for Tech Startups

by lotus823 Staff

April 7, 2014

So, you have a cool product or offer an amazing service. You know it, but how do you get your target audience to know it? Simple: marketing. If you put your passion and money into your product or service, but have little to no marketing experience, you’re probably asking yourself, “How do I get the…

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Keeping Content Creative: Tips From A Constant Consumer

by lotus823 Staff

March 28, 2014

Have you ever given yourself five minutes to browse the Internet and wound up looking at the clock forty minutes later and wondering where the time went? Yeah, I’d say that’s pretty much a routine for me. Everyday, there’s fresh, engaging content online that we can’t help but share with friends and coworkers. From the…

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How WhatsApp is Changing the Social Media Marketing Game

by lotus823 Staff

March 21, 2014

If your marketing strategy is a one-way street, you might want to revisit the drawing board before setting another campaign to go live. It’s time to make room for another player in your marketing game. We’ve all seen the Facebook giveaways, Twitter chats and Instagram hashtag social media marketing campaigns, which are effective, but what…

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6 Content Marketing Tips for Overcoming Writer’s Block

by lotus823 Staff

March 19, 2014

Blogging is an essential piece of any content marketing strategy. From engaging your audience to building your social community and adding SEO value to your website, it’s no longer an option but a must for all businesses. However, there are times that you will hit a roadblock. Writer’s block happens to everybody, at one time…

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Keeping Consistent: Customer Service on Social Media

by lotus823 Staff

February 26, 2014

Over the past few years, users have learned that social media is not only a platform to keep in contact with family and friends, but also a means of direct communication with brands they know and trust. As a digital marketing agency, we have seen firsthand the positive and negative impacts that customer service on social…

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Best Practices to Achieving Instagram Branding Success

by lotus823 Staff

February 20, 2014

“Life is not measured by how many breaths we take, but by the moments that take our breath away.” There’s no denying it. People like visuals. They’re quick, to the point and pleasing to the eye. That being said, lets not waste too much time. Instagram. It’s a name we have all come to know…

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The Digital Marketing Monthly Roundup – January 2014

by lotus823 Staff

February 3, 2014

As with any New Year, you can expect to see new ideas, perspectives and technology. Our first roundup of 2014 will feature great digital marketing tips, CES 2014 fun and our point of view on why our job is better than yours….

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New Year, New You: The Perfect Content Marketing Opportunity

by lotus823 Staff

January 28, 2014

Have you ever wondered why brands use New Year’s as a time to strongly market themselves or their products? It’s because there’s a huge window of opportunity to promote their brand as a means to start fresh. After weeks of holiday stress, eating deliciously unhealthy foods and possibly traveling, consumers usually want to invest in…

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Social Media Networks and The Craze of Private Messaging

by lotus823 Staff

January 27, 2014

“It’s not about spamming everyone you know. It’s about sharing a moment with your friends.” – Kevin Systrom, Founder & Chief Executive of Instagram As we’ve come to learn over the past couple months, the social media networks that we’ve grown to love and obsessively post on, have all been updated or have acquired a…

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Five Tools Every Social Media Marketing Specialist Needs To Use

by lotus823 Staff

January 24, 2014

One of the most unique aspects of working at a digital marketing agency is being on top of EVERYTHING that is happening on the web and social spaces. There are many social media tools that make this task easier – but these are my favorite. 1. HootSuite HootSuite is a social media management and analytics…

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DiGiorno’s Twitter Feed Showcases Brilliant Social Media Marketing

by lotus823 Staff

December 17, 2013

Those of us tuned into DiGiorno’s Twitter feed during NBC’s live showing of The Sound of Music were treated to a slice of social media bliss. DiGiorno’s sardonic, accusatory, and just plain crazy meditations on pizza- pizza as it relates (loosely) to love and family during wartime in Europe- were delightful. It was out of…

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How-To Use Pinterest Place Pins for Geo-Targeted Social Media Marketing Campaigns

by lotus823 Staff

December 2, 2013

FACT: “every day people Pin about 1.5 million places, and there are more than 750 million Pins of these destinations on Pinterest.” (Oh, How Pinteresting). On November 20, Pinterest introduced their latest type of Rich Pin: the Place Pin. Place Pins let Pinterest users, consumers and businesses map what they’re interested in, no matter where they…

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Location-Based Marketing: Getting Physical with Foursquare

by lotus823 Staff

November 27, 2013

Marketing plans are often tailored to each business’s needs and unique characteristics. Foursquare is a location-based social marketing tool that is a must for brick and mortar operations. The livelihood of shopkeepers and storeowners depends on one important factor: getting people in their stores to purchase whatever product or service it is that they sell….

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[Download New Guide] Google+ Hangouts Best Practices

by lotus823 Staff

November 25, 2013

If you’re an avid follower of lotus823, you know that we are social media lovers. After all, there are so many digital platforms you can use to promote yourself and your brand, so why not take advantage of them? Do you consider yourself an industry leader? Do you have great insights you want to share…

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Working in Integrated Marketing… My Childhood Dream of Joining the Circus Came True

by lotus823 Staff

November 15, 2013

Most kids want to be something like a doctor, a lawyer or a teacher when they grow up. I used to dream of becoming a trapeze artist and joining the circus. I don’t spend my days flying high under the big top; however, I like to think I came pretty close with my career in…

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How to Explain Integrated Marketing to Your Grandma

by lotus823 Staff

November 13, 2013

While driving my sister and mom to visit family, my mom rambles on: Mom: “So, I talked to so and so…” Me: “Oh yeah, what did you say?” Mom: “I told her your sister is a lawyer and you’re in public relations, but I have no idea what you do…” We have had this conversation…

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To Tweet or Not to Tweet? Tips To Avoid a PR Blunder

by lotus823 Staff

September 19, 2013

The beauty of social media is that you can instantly share anything with your friends, followers, and the world. The downside of social media is that you can instantly share anything with your friends, followers, and the world. With Twitter and Facebook, we have amazing opportunities to share our messages and thoughts with tons of…

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Why I Love HootSuite

by lotus823 Staff

August 13, 2013

Information is shared so fast it can often be overwhelming. As a content writer I get into a frenzy at times, generating content as fast as I can because ideas have a shelf-life, and I feel the need to explore them before I lose them. I love the pace and the proximity to chaos, but…

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3 Steps to Interesting Social Media Marketing with lotus823

by lotus823 Staff

August 6, 2013

Modern integrated marketing solutions are heavily reliant on social media. To ignore social media is to reject the future, and if your company doesn’t evolve, it dies. The problem is with so many runners in the race it can be difficult to stand out. Luckily, in integrated marketing, it’s not about finishing first, it’s about…

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Social Media Marketing Beyond Likes and Retweets

by lotus823 Staff

June 14, 2013

In the integrated marketing world, social media plays a pivotal role in delivering a brand’s message as well as generating customer and fan interaction. Let’s look at a few examples of ‘out of the box’ social media marketing utilization. When planning and implementing an integrated marketing campaign, one major component is social media. Along with…

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The Top Three Reasons Why Social Media is Made for Businesses

by lotus823 Staff

May 9, 2013

Social media is no longer just a tool we use to connect with friends and family. Since its inception, social media has evolved into something so much more than simply liking the latest photos from Friday night, retweeting an inspirational quote or competing in popular online games. Social media platforms have become a mandatory business…

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The Honey Mustard Connoisseur Chronicles: Why Honey Mustard is like a Successful Social Media Presence

by lotus823 Staff

March 15, 2013

The search for the perfect honey mustard is an art. Yes, an art – to which I’ll add that it’s an art I have dedicated myself to experiencing and analyzing for many years now. One could say, I’m more adept in this pursuit than to that of finding a mate. I know exactly what I’m…

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Get Pinterested!

by lotus823 Staff

January 25, 2012

Does the ability to both share and organize images on the internet sound of interest? Before you go ahead and make an account on Pinterest.com, make sure that you have plenty of free time! This relatively new online image pin-board can have you instantly hooked and intrigued. Pinterest.com is a new social media website that…

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A World Defined By Social Media

by lotus823 Staff

January 23, 2012

Tim Tebow has been generating a lot of buzz throughout this 2011-2012 NFL season. Yes, he led the Denver Broncos to the first and second rounds of playoffs; however, most of the buzz created by Tebow was from his move of getting on one knee and starting to pray, despite what was going on around…

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Social Media and Its Affect on Job Hunting

by lotus823 Staff

October 14, 2011

lotus823 understands the importance of social media sites today. However, have you ever stopped to think how social media could be affecting your job hunt? A study released on PR Daily showed that 70 percent of hiring companies have rejected potential employees due to content on their personal social media sites. Companies listed reasons for…

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