Throughout June, Spotify began testing interactive podcast ads, Instagram expanded commerce access to business and creator accounts, respectively, while TikTok released a new brand and platform for marketers on the app. Learn more about the latest updates in the industry roundup below!
With ambitions to become the Facebook for audio ads, Spotify is testing “In App Offers,” which will allow consumers to claim promotions or visit a brand’s website within the app. The new feature is seemingly just the start for Spotify’s interactive ads. The company is looking for ways to create more of a direct funnel for brands, such as bringing people to their website with a promo code automatically inserted.
With TikTok’s growing audience allowing brands to be more visible on its platform, the company introduced TikTok for Business for all its current and future marketing solutions for brands. Alongside this launch, TikTok’s newest augmented reality (AR) ad offering called “Brand Scan” is letting advertisers create immersive branded experiences.
Instagram announced the release of their new Commerce Eligibility Requirements that expands access to Instagram Shopping to businesses, including creators. This development allows brands to connect with shoppers and sell their merchandise directly on Instagram. Any eligible business or creator account with at least one eligible product can now use shopping tags to drive people to their website to make a purchase.
An update to Facebook’s interface will incorporate a new type of notification that’s likely to hurt traffic to older pages. Facebook will now notify users when they are about to share an article that’s over 90 days old. The notification is designed to give users a chance to reconsider sharing the article, and to ensure people have the context they need to make informed decisions about what to share on Facebook.
Snapchat has introduced a series of online classes to help marketers hone their campaigns on the photo-messaging app. The “Snap Focus” education portal includes six classes that marketers can take individually or as a complete course to receive a free Snapchat Ads Manager certification. Advertisers and marketing professionals can access the learning curriculum and get certified at no cost.
With its newly released tools, Google’s latest offerings could help mobile marketers optimize their web and app-based services in several ways. The company updated its “Test My Site” tool, to help measure website speeds and provide customized tips on how to improve a mobile website by adding services such as one-step checkout and push notifications.