Throughout February, Snapchat and TikTok worked on launching new app features, rolling out a “swipe up to call” ad option and implementing shopping links in videos, respectively, while Pinterest introduced a new Verified Merchant Program. Learn more about the latest updates in the industry roundup below!
After launching its new ‘Swipe Up to Call’ ad option in the Middle East last December, Snapchat has announced in February that it will now offer the same to US businesses. Brands will now be able to capitalize on this new feature that will deliver leads, conversions, and sales. In addition to being able to swipe up to perform different actions, such as visiting a website or downloading an app, Snapchatters can swipe up on an ad to directly call or text a business from their mobile phones now.
Facebook’s new product experimentation team recently launched an app called Hobbi that is meant to “help you document and remember the things you love to do,” according to its App Store description. With a similar look and feel as Pinterest, Hobbi organizes photos of projects into collections so users can track their progress over time, TechCrunch notes.
TikTok is reportedly looking to add a new URL field into its profile bios and, if the rising video app moves forward with this implementation, brands will have another way to drive traffic back to their websites and track the impact of the new social platform in their analytics. TikTok is already testing implementing shopping links in videos, so it makes sense that it would also provide a URL option in bios, further boosting its business appeal.
Pinterest is in the process of launching a Verified Merchant Program that will allow retailers on the platform to be verified, making their products eligible for distribution within Pinterest shopping experiences, including Shop the Look Pins and related product carousels. This will serve as a win-win for consumers and brands, who will now be able to find the right products and new customers, respectively.
Integrating content through story features on social media has become a key advertising unit and Twitter is finally joining the bandwagon. Twitter confirmed that Chroma Labs, the team behind the Stories photo and video editor, will join Twitter’s product, design, and engineering teams.
Excited for the talented group @Chroma_Labs to join @TwitterDesign. Their expertise in creative tools that help people connect and share completely align with our work to serve the public conversation. Let’s go! 📣🙌 https://t.co/eWRi14bIzO
— Dantley (@dantley) February 18, 2020
Workplace from Facebook, an online team collaboration tool that functions within the social media platform, has added an insights section to its administrator panel. Workplace’s new data analysis can help businesses boost productivity among in-house teams as well as with external organizations.