There’s been a lot of talk lately about remote work being unproductive or causing a lack of results. None of it is true. Before we talk about why, let’s establish that remote work obviously does not work for all industries and types of businesses. But if you are in a standard office environment, it’s…
Read On from How to Build an Effective Remote Work Environment
Throughout June, Spotify began testing interactive podcast ads, Instagram expanded commerce access to business and creator accounts, respectively, while TikTok released a new brand and platform for marketers on the app. Learn more about the latest updates in the industry roundup below! Social Media Spotify is Testing Interactive Podcast Ads With ambitions to become the…
Through our integrated marketing approach, our team has delivered measurable results and increased market share for a number of the clients in the housewares industry. With activities including public relations, organic social media development, social media advertising, and influencer activations, check out how we grew Zavor’s brand presence both online and offline! Background Zavor, an…
Throughout May, Twitter and Instagram focused on testing new platform features, rolling out a ‘Who Can Reply’ setting and an option to pin desired comments to the top of posts, respectively, while Facebook released a timely expanded version of the existing Messenger’s video calling function. Learn more about the latest updates in the industry roundup…
Throughout April, Instagram and Twitter focused on launching new content features for creators, rolling out updates to IGTV and a calendar full of weekday Tweet prompts, respectively, while Facebook released a timely, interactive COVID-19 map on the platform. Learn more about the latest updates in the industry roundup below! Social Media Facebook Just Released an…
Having an integrated marketing strategy in place allows you to stay organized and plan for the future. Many brands build out their strategies up to a year in advance to ensure marketing goals are met. The spread of COVID-19 reminds us of the importance of being able to pivot your brand’s strategy at any time….
Read On from The Importance of Having Flexibility in your Marketing Strategy [FREE EBOOK]
Throughout March, we have seen brands and businesses adapt to recent coronavirus restrictions. With people using technology now more than ever, social media platforms launched creative new features to help people communicate and stay connected during these unprecedented times. Learn more about the latest updates in the industry below! Social Media YouTube Rolling Out New…
Our Co-Founder and Managing Partner David Hernandez had the privilege of speaking at Enterprise Singapore during CES. Learn more about the key takeaways highlighted below! At the Consumer Electronics Show (CES) in Las Vegas, lotus823’s very own David Hernandez took the stage and presented on the topic of “Coming to America – How Brands can…
Read On from CES 2020 Enterprise Singapore: Breaking Into the U.S. Market
Last month in our post, “Why Every Brand Needs Influencer Marketing: Types of Influencers and How to Measure Value,” we identified the different types of influencers and what each can provide for a brand. Additionally, we outlined how to measure the value of the content produced by influencers and ways to maximize a partnership. Continuing…
Read On from Paid & Organic Influencers: Pros, Cons, & Everything in Between
Eatontown, NJ, November 14, 2017 – lotus823, an award-winning, integrated marketing communications agency, is proud to announce it has recently won two MarCom awards, including a Gold award for Digital Media in Writing in the Blog category, and a Platinum award for Strategic Communications in the Marketing/Promotion Campaign category. Bringing home the gold is lotus823’s…
Ok, don’t freak out. PR isn’t dead (we have the awards to prove it), but a strict media-relations strategy is not as effective as it once was. Relying solely on media gatekeepers to disseminate your message and reach your audiences is becoming a thing of the past. Today it’s critical for brands to recognize that…
Spring has finally arrived and it was a jam-packed month here at lotus823! As the outside world was in full bloom our team was sharing tips for how you can bring your marketing campaigns to bloom through integrated strategies. Read on to catch up on everything you missed, including reports from the International Home +…
Looking to boost awareness for your brand, but not sure where to begin? Do you need a public relations strategy? Do you need to start utilizing social media? Guess what – you need both, and here’s why. First, your brand needs to establish a brand identity and voice. All of your marketing materials should have…
At lotus823 we understand the importance of integrated marketing. However, many digital marketing professionals still believe organic strategies such as SEO and social media work independently of one another. This fallacy can do major damage to your organic marketing. In reality, SEO and social media work in sync to help your brand acquire customers and…
Read On from 4 Ways to Improve Organic Marketing with SEO and Social
With the business industry changing regularly, clients are in need of connecting with agencies that are able to adapt to changes and can integrate all available services. Being an integrated marketer means knowing the importance of using strategies such as public relations, social media, and content marketing are the keys to successfully achieving a client’s ultimate goal. The…
N.J.-based content marketing agency’s social media recognized for “Best Use of Social Media for Event Promotion” EATONTOWN, N.J., February 26, 2014 – Content marketing agency, lotus823, announced that it has received an honorable mention in PR Daily’s 2013 Social Media Awards for “Best Use of Social Media for Event Promotion.” The annual awards program celebrates…
Read On from lotus823 Named an Honoree in PR Daily’s 2013 Social Media Awards
The “Secure Search” change in Google Analytics has again changed the SEO game completely. As such, we’re left to forge new devices for predicting and interpreting search data. A Google search is the first step toward engagement and engagement leads to conversion- if you play your hand right, of course. So now what do we…
Read On from Content Marketing Holds the Reigns on Integrated Marketing Strategies in 2014
I’m a people person. How cliché, I know, as I’m on the PR team. But, really, I am. I enjoy talking; I enjoy listening; I enjoy learning about people and how and why they operate as they do. One of my favorite personality tests is the Briggs-Myers Type Indicator test, a “psychometric questionnaire designed to…
Read On from The Integrated Marketing Specialist’s Personality Profile
Those of us tuned into DiGiorno’s Twitter feed during NBC’s live showing of The Sound of Music were treated to a slice of social media bliss. DiGiorno’s sardonic, accusatory, and just plain crazy meditations on pizza- pizza as it relates (loosely) to love and family during wartime in Europe- were delightful. It was out of…
Read On from DiGiorno’s Twitter Feed Showcases Brilliant Social Media Marketing
Welcome to the integrated marketing monthly roundup! In November, lotus823 brought to you the ins and outs of integrated marketing. Engagement, campaigns and creative news sources are just a few of our favorite things….
Read On from What We Learned in the Month of November – Integrated Marketing Monthly Roundup
As an integrated marketing agency, lotus823 stays on top of all of the latest trends in the world of search engine optimization and pretty much everything Google does. One recent Google update that is making waves at our digital marketing agency is the rapidly increasing (not provided) statistic in Google Analytics data. This means that…
Read On from SEO Tips for the Google (not provided) and Hummingbird Algorithm Updates
Trade show marketing and live-event support is an important service provided by integrated marketing agencies like lotus823. Providing onsite event marketing support not only contributes to the overall success of a campaign, it strengthens the client-agency relationship. I was recently afforded the opportunity to support a client onsite at an industry trade show. This was…
Most kids want to be something like a doctor, a lawyer or a teacher when they grow up. I used to dream of becoming a trapeze artist and joining the circus. I don’t spend my days flying high under the big top; however, I like to think I came pretty close with my career in…
Read On from Working in Integrated Marketing… My Childhood Dream of Joining the Circus Came True
We are now in the home stretch of the holiday season and many people are already scouring leaked Black Friday ads and making their shopping plans. For me, it’s always a dilemma about what I should give to my family and friends. Of course the holidays are not all about the gifts, but seeing the…
Read On from Working in Integrated Marketing… My Childhood Dream of Joining the Circus Came True
While driving my sister and mom to visit family, my mom rambles on: Mom: “So, I talked to so and so…” Me: “Oh yeah, what did you say?” Mom: “I told her your sister is a lawyer and you’re in public relations, but I have no idea what you do…” We have had this conversation…
Read On from How to Explain Integrated Marketing to Your Grandma
Working at an integrated marketing agency, part of my daily ritual, along with meetings and the fattening treats my co-workers force feed me (who am I kidding), is to check in on my favorite blogs, social media sites, and news websites. Whoever said, “work needs to be strictly business” clearly hasn’t worked at a fun…
Social media has refined itself in its tenure as a modern powerhouse, a lynchpin almost, in modern advertising. A business that does not incorporate social media is laughable in this day and age. But, since everyone is a player, there’s more to it than the basics we’ve grown accustomed to. In integrated marketing, it’s important…
Read On from 3 Tips for Advertising on Social Media Effectively
Welcome to the integrated marketing monthly roundup! In October, lotus823 brought you lots of treats. By treats, we mean tips, tools and even music to help you power through your workday. #TBT Special: When Social Media Was Just ICQ and AIM By: Erin Cunningham When someone says social media, we think Facebook, Twitter, etc. If…
Read On from Integrated Marketing Monthly Roundup – October 2013
Halloween has crept up on us again. Our office is now filled with copious amounts of candy, pumpkins, and costumes. This is the perfect time of year to showcase your imagination. Our integrated marketing agency is bustling with out-of-the-box thinkers who are passionate about what they do. Talent is never stifled here; a credit to…
Read On from #AgencyOfRock Vol. 3, Monster Mashup Halloween Mix
“Numbers have an important story to tell. They rely on you to give them a voice.” -Stephen Few In dealing with multiple communications channels, a number one priority is to pull as much data from each channel that is physically possible before making strategic decisions in marketing a brand. While data is key in integrated…
Read On from Top 5 Data Tools For Your Integrated Marketing Team
As an integrated marketing agency, my team and I need to consistently be thinking of fresh ideas, fresh like a delicious fall-time apple. In the spirit of fall apple picking, let me break down for you how the best attributes of lotus823 can be compared to our favorite fall snack. I’ll begin from the inside…
Music is a big source of motivation for lotus823. Day in and day out, we always have tunes blasting from our office sound system and we think it’s time to give all of our fans a taste of what a day in the life of a loti sounds like. So without further adieu, we’d like…
Read On from lotus823 Wants to be Your Integrated Marketing AOR: Agency of Rock
Another month has past us and if you have missed some of our recent blogs, no need to worry. We are back with our integrated marketing monthly roundup! Here’s a look back at some of our favorite brands, best practices advice and tips to land you the internship you’re yearning for. 5 Tips to Help…
Read On from Integrated Marketing Monthly Roundup – September 2013
Today, language has shifted. Inside and outside of marketing, economy of words is key. Twitter has reinvented the way we have thoughts; Vine has reinvented the way we make videos. Everything is either a headline or a punch line, now, and it all happens quickly. If you want to continue to affect change on the…
Read On from Integrated Marketing Strategy Notes: 4 Tips for Short Content That is Still Sweet
![[Download New Guide] Google+ Best Practices](https://lotus823.com/wp-content/uploads/2013/09/photo-1521638704613-d1ef2eb6c7ab-1-1024x605.jpeg)
Did you know that Google+ is reportedly the second most used social network worldwide? There have been many disputes on the power behind Google+ but there is no denying its organic search power and visually appealing design. Last month, SEM Account Executive Lisa McDonald brought to you the Best Practices Guide for LinkedIn, so to…
As consumers we’re over stimulated every day with images, either entertaining or for marketing, but often they’re both. There’s a constant struggle in the integrated marketing world to be the first and to get your stories to go viral. The best viral stories have boosted brands, TV shows, celebrities, and even social channels. They all…
Read On from Our Favorite Integrated Marketing Campaigns That Went Viral
The marketing agency will support the brand’s communication needs, helping to increase online visibility and amplify brand awareness TINTON FALLS, N.J. – August 12, 2013 – lotus823, an integrated marketing agency based in New Jersey, is proud to announce the addition of sound equipment giant, Audio-Technica U.S., Inc. lotus823’s SEO and social media strategy with…
Welcome to the integrated marketing monthly roundup where we cover everything you need to know in public relations, social media and search engine marketing. This month introduces an infographic, social media management tips, the future of SEO, and an Internet celebrity on the rise. Marketing Agency Lifehacks: How To Put Your Best Foot Forward in…
Read On from Integrated Marketing Monthly Roundup – August 2013
With today’s intense competition, companies are using integrated marketing techniques to increase their brand visibility. One (of many) marketing tactics that we love here at lotus is search engine optimization (SEO). Although Google (or any other search engine) won’t share their secret sauce to high website rankings, with an understanding of the basics and following…
Read On from Learning From Lisa: The Basics of Search Engine Optimization
After more than two years of working side-by-side our stellar Integrated Marketing Manager, Katie Foley, I’ve learned not only a thing or two about managing and executing branding campaigns, but also about “Spirit Junkie” Gabrielle Bernstein and her positive affirmations. Us sass monsters out there try to toughen up before reaching for these affirmations but it’s…
Read On from How To Rock Social Media Marketing Like Spirit Junkie Gabrielle Bernstein
As an integrated marketing agency we communicate with various audiences including clients, media, and customers. Although each of them is different and has varying needs, one common thread is woven through all of them – the need to build and nurture relationships. According to Jeff Haden, writer of the Owner’s Manual column for Inc., “Real…
Read On from How to Build Your Relationships Through the Right Channels
As an integrated marketing agency it is our job to keep content new and interesting. Sometimes connecting with your audience could be difficult considering the array of social media platforms available today (check out my last post on the many platforms to use for video marketing, the latest social media craze). With the birth of…
Read On from Marketing Lessons to Learn from the Royal Family
I was first introduced to SEO about 5 years ago while working at a large network TV dot com. The SEO team was separated from the content team and the SEO specialists passed around convoluted keyword reports at the end of every department meeting that wasn’t really digested but anyone who was actually developing the…
Information is shared so fast it can often be overwhelming. As a content writer I get into a frenzy at times, generating content as fast as I can because ideas have a shelf-life, and I feel the need to explore them before I lose them. I love the pace and the proximity to chaos, but…
Modern integrated marketing solutions are heavily reliant on social media. To ignore social media is to reject the future, and if your company doesn’t evolve, it dies. The problem is with so many runners in the race it can be difficult to stand out. Luckily, in integrated marketing, it’s not about finishing first, it’s about…
Read On from 3 Steps to Interesting Social Media Marketing with lotus823
Integrated marketing, social media marketing specifically, is an ocean, and no site is an island. At our integrated marketing agency, we understand that when you drop a piece of data into the water, its ripples emanate outwards, far beyond the plane of your site and even related sites. It’s important to think of modern marketing…
Read On from Making Waves in Integrated Marketing with lotus823
My desk often sparks conversation. One may surmise I’m five years old or claim I’m the office kleptomaniac or I’m a hoarder (oh hey, two-year-old notebooks). According to Entrepreneur, the way you organize and decorate reveals a “surprising” amount of information about who you are. Inspired by the many knick-knacks that surround me at my…
Read On from I’m Not Neurotic I Just Work in Integrated Marketing
At lotus823, we are the needle and thread to creating a seamless experience for client and customer. As a fully integrated marketing agency, making sure that there is uniform information across all media is extremely important. Social media platforms are ever changing, syncing with some (and not others) and competing with one another. It’s important…
Read On from The Video Marketing Battle: From YouTube to Vine and More
As I’ve written about again and again, us loti love food here at our integrated marketing headquarters. As for me, I love all the worst best foods: grilled cheese and bacon, Chinese food, disco fries… bring it on! But alas, the perpetual, daily 2 p.m. craving of a nap on the cocoa puff always catches…
Read On from The Best Foods To Fuel Your Integrated Marketing Strategies
Integrated marketing is about adapting to change. If you’ve been at the same position in your office for a little while now, chances are you’re beginning to feel complacent. If your work is good, then your work is good, and it’s easy to lose sight of ambition. Don’t forget that you can always be better. Usually,…
The times, they are a changin’. There was once a time when, in its infancy, Internet marketing was segmented and ‘departmentalized’. At any given time, teams of people were working strictly in PR, SEO, Social Media, and so on. Like anything that experiences rapid change and evolution, (See my previous post on the ever-changing landscape…
Confession: I love celebrities. I read People.com daily and I am obsessed with being “in the know.” Having recently joined the lotus823 integrated marketing agency, I quickly made it apparent to all of my fellow loti that I love celebrity gossip and can talk about it for hours. Personally, I like to think that my…
“The history of communication is mankind’s search for ways to improve upon shouting.” (via http://wronghands1.wordpress.com/2013/03/31/vintage-social-networking/) The smoke signal is one of the world’s oldest forms of communication and yet, in March of 2013, it was the vehicle through which major world news was delivered – a new pope was appointed. Yes, modern communication forms immediately…
Read On from #ThrowbackThursday: Getting Back to Basics in the “Digital Age”
“How can I get more Facebook likes and Twitter followers?” Often I wonder if social media strategists like myself wince a little every time they’re asked that question. It’s a valid question, being the most obvious metric of success on your brand social page. Strategists debate with clients that website traffic and overall content impressions…
Read On from Integrating Influencer Engagement Into Your Marketing Strategy
In integrated marketing, effective content is affective content. Think of your business message as a lonely child in a vast new world, poised to embark on a spiritual journey through the digital realm a la Siddhartha. Remember that this idea, be it something you grabbed from Mashable or something you pulled from your own head,…
What does your favorite color say about your personal brand? Do people gravitate towards brands they personally identify with? Articles recently published in Fast Company and Entrepreneur examine the science behind why brands choose certain colors. Even if Facebook is blue only because The Zuck is red-green color blind, these articles examine several amazing reasons…
Read On from lotus823 Infographic: The Many Colors of an Integrated Marketing Team
The key to a successful marketing campaign is communication. Integrated marketing is a conversation between company and customer, where proper branding speaks clearly about a product’s worth. Like so many other aspects of marketing, communications skills between people in your office float all the way to the top of your company’s projects. That is to…
Read On from Communicating Effectively: Wise Words From Our Integrated Marketing Agency
Marketing professionals know that things rarely ever stay the same. Whether you’re a PR practitioner, community manager, or SEO guru, change is the engine that drives the digital marketing industry. Being a professional in the digital marketing world can be likened to the movie 50 First Dates. Every day you learn new things; even master…
Read On from Digital Marketing: A Machine of Perpetual Motion
In the integrated marketing world, social media plays a pivotal role in delivering a brand’s message as well as generating customer and fan interaction. Let’s look at a few examples of ‘out of the box’ social media marketing utilization. When planning and implementing an integrated marketing campaign, one major component is social media. Along with…
Read On from Social Media Marketing Beyond Likes and Retweets
Being a communications professional is a lot of fun. No day is the same, and the opportunities to grow and learn both professionally and personally are endless. And one thing’s for sure: you never know what you’ll stumble upon on the Internet. Working at an integrated marketing agency requires the daily task of research. I…
Read On from An Integrated Marketing Agency’s Round-Up of Bookmarked Links
The integrated marketing monthly roundup is your source for all lotus823 blog posts from the past month. From public relations to social media and search engine marketing, we’ve got you covered! This month gives insight into a sass monster’s bad day, fueling creativity, and social media for business. The Sass Monster’s Guide to Turning Around…
Read On from Integrated Marketing Monthly Roundup – May 2013
Some time ago the term “sass monster” came to be a part of this integrated marketing agency’s vocabulary. And, it was invented to describe me. Why? Because, sometimes I’m simply fired up about life and my quirkiness sure does come to light. May one assume this term to have a negative connotation? Certainly, but we…
Read On from The Sass Monster’s Guide to Turning Around a Bad Day
The integrated marketing monthly roundup is your source for all lotus823 blog posts from the past month. From public relations to social media and search engine marketing, we’ve got you covered! Monday Mantras from an Integrated Marketer’s Perspective By: Jessica Guida Follow Jess on Twitter: @lotus823_Jess Have the Monday blues got you down? Let social…
Read On from Integrated Marketing Monthly Roundup – April 2013
Because bacon makes everything better I would be happy to attempt to inform you, with a naïve zest, that we’re foodies here at lotus823, but if you happen to follow our blog, I’m certain you’ve figured it out. We love food. In fact, if I had to choose to name only two of my greatest…
lotus823 to power strategic integrated services campaigns, executing SEO and social media for AfterShokz and PR and social media for No. 8 Brands, to help bolster brand visibility for the consumer electronic companies lotus823, an integrated marketing agency with offices in N.J. and Fla., is proud to announce the addition of two innovative companies to…
You’ve heard it before: Teamwork helps productivity, and productivity is the bottom line when things just have to get done. In the integrated marketing space, there’s always a list 15 miles long of priority items to accomplish. When you hit the wall of juggling tasks, there is nothing better than having a team to lean…
Read On from The lotus823 Integrated Marketing Language? Teamwork.
The workday always makes me feel hungry. Whether sorting e-mails, corresponding with clients or pitching new products, the brainwaves used at work seem to burn more calories than my nightly runs. That busy feeling is something we all crave and thrive on at lotus823. Whether the public relations team is vigorously pitching a new product…
Read On from An Integrated Approach to Lunchtime in a Search Engine Marketing Environment
The integrated marketing monthly roundup is your source for all lotus823 blog posts from the past month. From public relations to social media and search engine marketing, we’ve got you covered! As we moved away from winter and into the spring, we took you through the many different aspects of social media. Our blog post…
Read On from Integrated Marketing Monthly Roundup – March 2013
Pinterest Positivity. Indulge in some Monday-oriented quotes from Pinterest. You’ll come across gems such as this: Quote it Out. Are you the type that simply loves a good old plain text quote? We got you: For your Facebook page: Dear Monday, Thanks for having the word “mon” in you. That’s French for “mine,” in case…
Read On from Monday Mantras from an Integrated Marketer’s Perspective
There is so much to learn as a college student and intern. I would never knock my school or the education I received, but if it weren’t for my internship at lotus823, I would be graduating with a semi blindfold when it comes to certain marketing skills. Search Engine Optimization (SEO) is a phrase I…
Read On from An Unexpected Lesson At My PR Internship: Search Engine Optimization
When something goes wrong with a product or service, the customer needs a way to complain. Until somewhat recently, customers were forced to make phone calls directly to the company if they had an issue. Now, customers are using social media sites to voice their complaints. It is much easier and less time consuming to…
Read On from 5 Social Media Tools to Enhance Customer Service
The integrated marketing monthly roundup is your source for all lotus823 blog posts from the past month. From public relations to social media and search engine marketing, we’ve got you covered! This week loops you in on conquering CES, Super Bowl social media, creating a work-life balance, product launch platform, Launch.it, and how to break…
Read On from Integrated Marketing Monthly Roundup – February 2013
RCA selects integrated marketing company, lotus823, to provide social media marketing for the brand’s Facebook, Twitter, Pinterest, Instagram, LinkedIn and Google+ accounts lotus823, an integrated marketing agency with offices in N.J. and FL, has added iconic electronics brand RCA to its growing client roster. lotus823 will implement monthly social media services as part of a…
The month of February is such a fascinating month. There is so much to wrap your mind around from the month’s interesting symbols to the holidays and events. Not only does February have 28 days in a common year but it also has a range of patterns that can be seen during the month of…
Read On from Infographics For A Integrated Marketing Strategy: Fun February Facts
Landing that first job after college is something we all look forward to. Your hard work and dedication has finally paid off, and you feel a certain type of validation as a result. For most Americans, work means being at a desk and computer for most, if not all of the workday, even at an…
Read On from Don’t Let Your Integrated Marketing Job Kill You!
First things first, please relax! We’re all going to be ok, so there’s no need to worry! Even as someone who dressed as a Mayan for Halloween 2012 (yes, I really did!), I’m happy to report that the world isn’t coming to an end on December 21, 2012. But, if my words aren’t enough to…
Read On from Hangout with NASA to Ease Apocalyptic Thoughts in 2012
lotus823, an integrated marketing agency that offers a blend of public relations, search engine marketing and social media services, is excited to announce the addition of Biscotti Inc. to its family of clients. lotus823 will support all integrated communications strategies for the brand, utilizing a comprehensive cross-platform approach to increase and improve Biscotti’s brand equity…
Read On from lotus823, Integrated Marketing Company to Provide PR and SEM Services for Biscotti Inc.
We’re pleased to announce the signing of our newest client: Sonomax Technologies, Inc., (SHH:TSX VENTURE) creator of SOUNDCAGE™ CUSTOM-FIT earphones. Sonomax Technologies and SOUNDCAGE™ Sonomax is a leader in the research, development and licensing of IN-EAR TECHNOLOGIES, which are designed to protect hearing and improve listening, and software driven solutions for validating earpiece performance. Based…
LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 12, 2025
An End-To-End Marketing & Sales Solution for Suppliers and Brands lotus823 is excited to announce its partnership with CMI Corporation. This new partnership combines the capabilities of CMI, which is to link brands and suppliers with retailers, with the full-service public relations and marketing capabilities of lotus823. CMI works with retailers such as, but...
Read On from LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 9, 2025
Introducing a A New End-To-End Marketing & Sales Solution for the Music Industry & Beyond We are thrilled to announce our partnership with Sound Strategy Marketing. This new partnership forges a bond between a traditional manufacturers’ rep firm, Sound Strategy Marketing, LLC, specializing in MI, Pro Audio, DJ, and CE, with the full-service public relations...
Read On from LOTUS823 & SOUND STRATEGY MARKETING ANNOUNCES STRATEGIC PARTNERSHIP
Media Training for Trade Shows: Why It’s Important
March 25, 2025
You invest a lot into trade shows. The significant time coordinating and planning the logistics. The money spent on elaborate booth builds and attendance. The travel for your employees. Have you invested in preparing your team to speak with the media who attend? Media training for trade shows is often an overlooked preparation tactic. A...
Read On from Media Training for Trade Shows: Why It’s Important
