Welcome to the integrated marketing monthly roundup where we cover everything you need to know in public relations, social media and search engine marketing. This month introduces an infographic, social media management tips, the future of SEO, and an Internet celebrity on the rise.
Marketing Agency Lifehacks: How To Put Your Best Foot Forward in 7 Steps
By: Kara Hunt
Follow Kara on Twitter: @lotus823_Kara
We’ve all started a new job at some point in our lives and it could definitely be a challenge. One must adjust to the culture and personalities of all their new co-workers. Check out some of the tips that Kara used to help her get through her first month at lotus823: https://www.lotus823.com/marketing-agency-lifehacks-how-to-put-your-best-foot-forward-in-7-steps/
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3 Steps to Interesting Social Media Marketing with lotus823
By: Dave Campbell
Follow Dave on Twitter: @lotus823_Dave
In today’s world it’s close to impossible to ignore social media. This could be a problem for companies when they want to stand out among their competition. Take a look at Dave’s infographic to see how to make your social media content stand out from the rest: https://www.lotus823.com/3-steps-to-interesting-social-media-marketing-with-lotus823/
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Why I Love HootSuite
By: Dave Campbell
Follow Dave on Twitter: @lotus823_Dave
The internet is a sea of information and content. There’s so much that it could be hard to explore it all. With tools like HootSuite, social media management has never been easier. https://www.lotus823.com/why-i-love-hootsuite/
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SEO in 2014: Go Integrated or Go Home
By: Christine Rochelle
Follow Christine on Twitter: @lotus823_CLR
Search engine optimization and content used to be in two separate departments. Today the two are a powerhouse referred to as integrated marketing. Throughout Christine’s career she has watched the two merge and become what it is now: https://www.lotus823.com/seo-in-2014-go-integrated-or-go-home/
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Marketing Lessons to Learn from the Royal Family
By: Erin Cunningham
Follow Erin on Twitter: @lotus823_Erin
Prince William and Duchess Kate of Cambridge were a big part of social media this year with the birth of Prince George Alexander Louis. When you take a look past the craze of royalty and fame there are some good social media marketing tactics that the royals have used to their advantage: https://www.lotus823.com/marketing-lessons-to-learn-from-the-royal-family/
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Vine Celebrity, Matty Cox, Sits Down For an Exclusive Interview with lotus823
By: Dave Campbell
Follow Dave on Twitter: @lotus823_Dave
The loti team had the pleasure of meeting with Vine celebrity Matty Cox. Here you will find how he met his girlfriend through the video-sharing app, what he thinks the future of the app is, and of course, a Vine video featuring him and the team! https://www.lotus823.com/vine-celebrity-matty-cox-sits-down-for-an-exclusive-interview-with-lotus823-2/
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How to Build Your Relationships Through the Right Channels
By: Beth Gard
Follow Beth on Twitter: @lotus823_Beth
As an integrated marketing agency, the team at lotus823 has to communicate with many audiences over various media platforms. During this process it is extremely important to build and maintain relationships with any person, company, or client you work with. https://www.lotus823.com/how-to-build-your-relationships-through-the-right-channels/
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Build Your Professional Company Network with Social Media: LinkedIn Best Practices Guide
By: Lisa McDonald
Follow Lisa on Twitter: @lotus823_Lisa
According to statistics, 10% of organizations fail to have a social media presence. This could really set back success in your particular field. Stay ahead with our guide (that you can download!) for LinkedIn best practices: https://www.lotus823.com/linkedin-and-social-media-best-practices-guide/
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Describe Yourself in One Word
By: Jessica Guida
Follow Jessica on Twitter: @lotus823_Jess
How would you describe yourself in one word? Can you do it? Integrated Marketing Manager, Jess can. See how she describes herself and share with us your one-word descriptor: https://www.lotus823.com/describe-yourself-in-one-word/
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How to Rock Social Media Marketing like Spirit Junkie Gabrielle Bernstein
By: Heather Hewit
Follow Heather on Twitter: @lotus823Heather
Sometimes you can receive the best advice on marketing not from a successful company, but rather a person who markets themselves through social media. Gabrielle Bernstein is a former publicist turned motivational speaker, life coach and author who has several fans in the lotus823 office. Her success on social media is obvious with the number of followers she has. Check out these three integrated marketing solutions you can take away from Gabby’s growing success: https://www.lotus823.com/rock-social-media-marketing-like-spirit-junkie-gabrielle-bernstein/
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What the Service Industry Had Taught Me About Marketing
By: Craig Capron
Follow Craig on Twitter: lotus823_Craig
If you’ve ever worked in a restaurant, you’ll agree with Craig when he says that it can “make you appreciate the many nuances of a business and teach you how to handle any situation.“ Learning is a part of the process, whether in the service industry or in the marketing industry. https://www.lotus823.com/what-the-service-industry-has-taught-me-about-marketing/
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Learning From Lisa: The Basics of Search Engine Optimization
By: Lisa McDonald
Follow Lisa on Twitter: @lotus823_Lisa
One of our many marketing tactics here at lotus823 is search engine optimization. If you want to remain visible among your competition then SEO is one of the best practices your company could be using. Interested in learning more? Make sure you follow Lisa in her new web series on the lotus blog, the first one being the basics of SEO: https://www.lotus823.com/learning-from-lisa-the-basics-of-search-engine-optimization/
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3 Tips For Developing a Pinterest Marketing Strategy
By: Dave Campbell
Follow Dave on Twitter: @lotus823_Dave
“Pinterest, the language of pop pins and pleasant pictures, is an amazing tool if you use it the right way.” Here are some helpful tips and a fun infographic put together by Dave for your pinning knowledge: https://www.lotus823.com/3-tips-for-developing-a-pinterest-marketing-strategy-2/