The marketing agency will support the brand’s communication needs, helping to increase online visibility and amplify brand awareness

TINTON FALLS, N.J. – August 12, 2013 – lotus823, an integrated marketing agency based in New Jersey, is proud to announce the addition of sound equipment giant, Audio-Technica U.S., Inc. lotus823’s SEO and social media strategy with Audio-Technica U.S., Inc. will improve the company’s online brand visibility, social media presence, and will expand its social media engagement among devoted followers and relevant new fans.

Audio-Technica has been one of the most popular names in sound since 1962, delivering innovative and time-tested sound recording, performing, and listening equipment to consumers the world over. With Audio-Technica U.S., Inc., American consumers depend on the brand to provide products that revolutionize sound processes and maintain the high standard of quality in sound equipment the brand has established over the years.

“This union will provide continued growth for both of our companies, and it plays wonderfully to our company’s ability to elevate brands to exciting new levels with SEO and social media services,” says David Hernandez, Managing Partner, lotus823. “We’re also very excited to work with Audio-Technica U.S., Inc. because we have passionate musicians on staff who know and love their products. We can’t wait to bring an exciting new energy to the time-honored brand, and to help them elevate the sound equipment industry to unprecedented heights. It’s a joyous experience to take an established company of the highest quality to the cutting edge in our digitized world.”

lotus823 was founded in 2010 as a full-service integrated marketing company. Combining creative genius, smart thinking and analytical acumen, the executive team at lotus823 developed a new communications model using a cross-platform approach to create an immersive experience for brands and their publics. By building powerful connections across multiple channels, lotus823 delivers engaging business solutions with measurable results.

lotus823’s work in the digital space was most recently recognized for its use of search engine optimization techniques, and the integrated marketing agency was named as a finalist for “Best Use of SEO” in PR Daily’s inaugural Digital PR & Social Media Awards.

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