Amazon Prime Day: Everything Your Business Needs to KnowAmazon’s annual savings event is quickly approaching! This year, the site is back with its summer-focused sale after COVID-19 forced last year’s event to be pushed into early fall. The annual savings event is scheduled for June 21st through June 22nd. This week, we provided background on the much anticipated day, as well as our top tips for your business in order to optimize your results from Amazon’s 300 million worldwide active users.


What is Amazon Prime Day?

Originally launched in 2015 in celebration of their 20th anniversary, Amazon Prime Day has quickly become one of the most highly anticipated e-commerce shopping events! The two-day sale provided prime users with the best discounts on the latest in tech, consumer products, and more. The launch of Amazon Prime Day had one goal — to offer consumers deals bigger than any Black Friday event. To say it was a huge success may be an understatement,  selling more than 34.4 million items across hundreds of Prime-eligible countries with 398 items sold every second!


Who Can Partake in the Sale?

Amazon Prime Day discounts are readily available for all Amazon Prime users. If you don’t already have a Prime account, you can sign up for a free 30-day trial period just in time for the day. Consumers can take advantage of the day’s sales on desktop or mobile devices, as well as through Amazon’s Echo devices


What Can Your Brand Do to Prepare for the Day?


Do Your Research

A crucial part of planning for Amazon Prime Day includes doing your research. Take the time to analyze your inventory and determine which products you think will sell best. It could be beneficial to analyze your brand’s best-selling items from previous Amazon Prime days, as well as competitors’ popular products to ensure your products fit the current demand. From there, be sure to order ample inventory to keep up with online orders and optimize your results.


Develop Your Digital Marketing Strategy

Once you have an understanding of your top-selling products, begin planning your digital strategy. Almost 39% of US retail sales happen on Amazon, which is larger than Walmart. With so much potential, it’s important to utilize social media to create an aggressive plan that informs your followers of your specific sales and other important details. Since competition will be high, differentiate yourself by incorporating additional benefits like free shipping or additional gifts to help your brand stand out in the crowd.


Optimize Your Current Amazon Store 

With the potential to have hundreds to thousands of consumers on your Amazon store, it’s crucial you optimize your Amazon page and follow best practices. When optimizing or enhancing your Amazon page, here are a few things to note:

  • Product descriptions should be clear, compelling, and include product dimensions and other key factors consumers will be looking for
  • When adding product descriptions, try to include all the information in 4-5 bullets
  • Product titles should be about 200 characters
  • Optimize your listings for mobile


Is your brand prepared for Amazon’s annual event? Contact us today to learn how we can help your brand optimize its results on Amazon Prime Day and beyond. 

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