Amazon Marketing: Everything You Need to Know
It’s no secret that Amazon is the leading platform for online shopping with over 300 million active users worldwide. Shoppers turn to the platform for their shopping needs because...
Case Study Spotlight: Twinkly
With a diverse range of clients in the housewares and consumer technology industries, the lotus823 team has developed a variety of strategic marketing plans and integrated approaches. Read on to...
Integrated Marketing Monthly Roundup
October Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
Throughout October, Twitter updated its tweet creation process in Ads Manager, Amazon rolled out customized Sponsored Display ads, and Google expanded several visual search-based features. Learn more about the latest...
The History of Amazon Prime Day
Amazon Prime Day has coined itself as a major and historic retail holiday. Exclusively for Prime members, this global ecommerce shopping event is highly-anticipated every year. Learn more about the...
Cutbacks on Amazon’s Affiliate Program Referral Rates
When you are looking to buy a particular product on Amazon, what research do you conduct before clicking “Add to Cart?” Perhaps you ask a friend, browse online, or head...
Everything You Need to Know About Amazon Live and Posts
As the largest online retailer in the United States, Amazon is constantly looking for ways to improve their user experience and entice more consumers to become Prime members. While Amazon’s...
Amazon’s Latest Updates and Initiatives: Everything You Need to Know
Millions of consumers across the country have become so reliant on Amazon, some say they can’t live without it! As one of the Big Four tech companies, this e-commerce giant...
Is an Amazon-only Approach Right for Your Business?
Remember in 1999 when everyone thought computers weren’t smart enough to handle the changing century and the world would simply crash at the stroke of midnight? Well, we are now...
Making the Switch from Amazon Vendor Central to Seller Central
In March of 2019, Amazon’s popularity was at an all-time high, with over 145.2 million mobile users active on the app. With more than 119 million products, Amazon continues to...
Sold By Amazon (SBA) Explained: Putting Trust in Amazon
In early August, Amazon introduced its newest selling feature, Sold by Amazon (SBA). The feature gives Amazon control over product pricing as a way to keep up with competition. In...
