You invest a lot into trade shows. The significant time coordinating and planning the logistics. The money spent on elaborate booth builds and attendance. The travel for your employees. Have you invested in preparing your team to speak with the media who attend? Media training for trade shows is often an overlooked preparation tactic. A…
Read On from Media Training for Trade Shows: Why It’s Important
The Consumer Electronics Show (CES) has long been the premier global stage for showcasing innovation in technology and consumer products. With CES 2025 just around the corner, it’s time for brands, marketers, and innovators to strategize how to make the most of this unparalleled platform. Whether you’re a startup looking for exposure or a seasoned…
The biggest consumer electronics event of the year, CES, is just around the corner. With it comes a lot of opportunities to showcase your brand to the right buyers, consumers, media, and beyond. One of the great opportunities to get in front of those audiences comes in the form of awards. Now, I know you…
The Consumer Electronics Show (CES) is one of the biggest trade shows for the latest tech and innovation. With hundreds of thousands of attendees and tons of media coverage, it’s the perfect place to get your brand noticed and create a lasting impression. But just being there isn’t enough to stand out—you need a solid…
CES 2024 is not just growing; it’s thriving. With the recent announcement from the Consumer Technology Association® (CTA), it’s evident that this year’s event is set to be a record-breaker. As the largest in-person, independently audited tech event globally, CES 2024 promises to showcase groundbreaking innovations from over 3,500 exhibitors, with a staggering 130,000+ attendees…
Read On from CES 2024: Show Predictions and Biggest Trends to Watch
The annual Consumer Electronics Show (CES) is undoubtedly one of the most anticipated events in the tech world. CES has a long history of unveiling groundbreaking innovations and setting the stage for the future of technology. As the excitement is growing for this year’s event in Las Vegas, here are some key things we can…
The memories of CES 2023 may be fading but the results are everlasting! At lotus823, we encourage our clients to participate in industry trade shows to directly connect with key media and industry professionals, and the Consumer Electronics Show is at the top of our suggestion list. Technology companies from around the globe were able…
Read On from A Look Back at CES 2023: Strong Showcase and Client Success
2022 was another successful year for both our team and our clients. As an integrated marketing agency, we offer our partners a full range of services, including public relations, influencer collaborations, digital marketing, content creation, trade show support, and so much more. Looking at our collective results, we delivered for our clients this past year…
Read On from 2022 Year in Review: How Our Clients Reached Over 48 Billion People
This past weekend, the Consumer Electronics Show (CES) returned to Las Vegas for another year, giving it’s 115,000 attendees a first-look at all of the innovative and new technologies we have to look forward to as we move through 2023. Keep reading on for the best in show highlights! On-Site CES Client Highlights Audio-Technica…
Read On from CES 2023 in Review: The Most Influential Tech We Saw
2022 is almost fully in the past, giving excitement to the new year! The first trade show of 2023 is less than two months away! Trade shows are a great way to get your brand and products directly in front of the media. They also offer once-in-a-lifetime networking opportunities with other industry professionals. Below you…
Read On from Your 2023 Trade Show Guide: CE, Housewares, & Pets
The biggest technology show of the year, the Consumer Electronics Show (CES), is approaching faster than the Indy cars attending. The Consumer Technology Association (CTA) is partnering with the World Academy of Art and Science (WAAS) in support of the United Nations’ efforts to advance human security for all, making the effort this year’s theme….
Read On from CES 2023: Show Predictions and Biggest Trends to Watch
CES 2023 is just a few months away and technology companies around the globe are gearing up to showcase their latest innovations at the international show. Last year, we gave you a first look at CES 2022 along with the history and significance of the Consumer Technology Association’s (CTA) owned and produced show. With the…
The world’s largest tech show, CES, returned ‘home’ to Las Vegas following a fully virtual showcase last year. Despite some setbacks related to the pandemic, such as popular brands canceling appearances and CES ending a day early, the show was a definite success with over 40,000 attendees in-person, while many others attended digitally. Here are…
The race to CES 2022 is well underway! In less than two months, exhibitors, media, and industry professionals from across the world will be gathering in Las Vegas to debut the latest innovations in consumer technology. Before show day arrives, we shared some of the predicted trends and product debuts attendees can expect to see…
Read On from CES 2022: Show Predictions and Biggest Trends to Watch
The CES 2022 countdown is on! Since we first looked at the upcoming trade show, the Consumer Technology Association (CTA) has released updates regarding health and safety protocols, mask mandates, and more. To help your brand prepare for show day, we covered the most important information your brand should be aware of. Health and Safety…
Read On from CES 2022: Important Updates Your Brand Needs to Know
Is your brand planning on exhibiting at CES 2022? Last year’s fully virtual event presented a unique challenge for brands who planned to exhibit at the show. Brands had to get creative with their exhibitions, like planning a live or pre-recorded demonstration showcasing their latest innovations. This year, the annual trade show is making its…
Trade shows, virtual or in-person, allow for brands, industry professionals, and media to connect and debut their latest technology advancements. Last year, COVID-19 forced many trade shows, like the Consumer Electronics Show (CES), to host a completely virtual event consisting of virtual exhibits, presentations, and more. After the success of 2021’s virtual shows, many trade…
Read On from CES 2022: How to Prepare for a Digital Trade Show
The Consumer Electronics Show (CES) is back! After being forced to hold a fully virtual event last year due to COVID-19, the biggest tech event of the year is hosting both in-person and virtual exhibits in Las Vegas this January. As one of the biggest trade shows, CES is the place for brands and businesses…
Every January, we look forward to attending The Consumer Electronics Show (CES). However, due to COVID-19, the event looked very different in 2021. To keep exhibitors and visitors safe, the event went completely virtual. Over 1,800 exhibitors worldwide gathered online in the fully digital venue to discover the latest technologies and global innovators. Virtual attendees…
Read On from CES 2021: A Review of the First All-Virtual Show
The biggest tech event of the year that attracted an audience of over 171,000 attendees, 4,000 exhibitors, and 6,000 media contacts in 2020 will be hosted virtually in 2021. As one of the most prominent trade shows in the world, CES must go on! Brands, buyers, and media outlets are ready to adapt to the…
Read On from How to Prepare for the First-Ever Virtual CES 2021
Our Co-Founder and Managing Partner David Hernandez had the privilege of speaking at Enterprise Singapore during CES. Learn more about the key takeaways highlighted below! At the Consumer Electronics Show (CES) in Las Vegas, lotus823’s very own David Hernandez took the stage and presented on the topic of “Coming to America – How Brands can…
Read On from CES 2020 Enterprise Singapore: Breaking Into the U.S. Market
This past week, we had the opportunity to attend the Consumer Electronics Show (CES) in Las Vegas! The show featured global brands across a range of industries, including audio, housewares, and consumer technology, debuting the latest top tech to the show’s thousands of attendees! lotus823 had the opportunity to represent multiple clients at this year’s…
Will you be attending CES this year? If so, time is of the essence! The annual convention celebrating all things consumer electronics is quickly approaching, running January 7-10 in Las Vegas. Last year, CES reached over 170,000 attendees and put out more than 225,000 print, online, and broadcast media stories. As the event quickly approaches,…
Read On from CES 2020: The Pressing Deadlines Your Brand Needs to Know
The lotus823 team just returned from a whirlwind week at CES (the Consumer Electronics Show) 2019, and once again, the biggest tech show in the world did not disappoint! With thousands of established companies, startups, and entrepreneurs flooding Las Vegas to flaunt the absolute latest in automotive, robotics, housewares, and everything in between, there was…
[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text] Industry professionals know the feeling. One moment it’s summer and the next it’s time to gear up for the holidays and CES. In preparation for these activities, each fall season, we tend to reflect on what truly happened in tech the past year. The smart home, wearables, TVs, audio, 3D printing, and…
Read On from Looking Ahead: CES 2019 Predictions and Reflections
Once again CES, the Consumer Electronics Show, took the dry desert city of Las Vegas, Nevada by storm. This year though, the splash the show made was quite literal. With a long-overdue rain storm starting on Monday, and totaling 1.33 inches of rain by the time it ended on Tuesday, the city was being flooded, literally…
While Sophia and my Special Aflac Duck were turning heads at CES, it is only right that Sony had a robot of its own. The new Aibo robot dog responds to touch and voice and has a series of touch sensors on its head, chin, and back. Aibo also has a camera on the tip…
The Verge put it best, describing yesterday’s two hour power outage as a “CE-mess.” The outage was reported around 11 AM and was not restored until 1 PM. It has been confirmed that rain was the cause of the blackout. Once power was restored in the North and Central halls of the Convention Center, the…
The Consumer Technology Association (CTA) kicked off its 51st CES yesterday filling the Las Vegas Convention Center with the world’s most cutting edge technology. There are an expected 3,900 exhibitors for this year’s showcase. As leaders in the tech industry come to the show from all over the world, we have compiled a list of…
[et_pb_section bb_built=”1″ admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text”] We are officially less than one month out from CES 2018 and there is definitely a buzz in the air. Every year in early to mid January, the tech-obsessed descend on Las Vegas for one week packed with the latest and greatest to enter the marketplace. As a frequent…
[et_pb_section bb_built=”1″ admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] The International Consumer Electronics Show (CES) is the world’s gathering place for all who thrive on the business of consumer technologies, bringing together more than 3,900 exhibiting companies and more than 170,000 attendees annually. For those who know lotus823, or me, we tend to…
Farewell 2016, It’s Been Real… And, Augmented… It’s that time of year again! For PR folks, preparations have been long underway. We’ve definitely got you covered on what to bring and CES PR planning, but fear not – I’m not forgetting the most exciting part. What are we going to see?! CES 2016 brought us…
Though CES is still a few months away our team is busy with their final preparations. From award submissions to booking media events, there’s still a lot to be done before they head to Vegas in January! Join us on the road to CES 2017 as we share the team’s insights and advice for those…
The annual global consumer electronics and technology tradeshow, CES, is an exciting time for businesses, marketers, and tech enthusiasts alike! A buzzing sea of excitement, the tradeshow floor is filled with folks who’ve traveled the world to announce new products, exhibit their brand, or simply check out the plethora of innovation. CES has been a…
Now that you’ve begun planning for CES 2017, it’s time to start thinking about your goals. Of course, the main goal of any consumer electronics brand attending this monstrous tradeshow is to increase exposure. What better way to do that than to make some worthwhile connections with media professionals and outlets who can put your…
Huge crowds, client meetings, product launches – there’s a lot for PR pros to juggle during CES week. Planning for CES can be overwhelming, especially for a first time attendee. Luckily we have some CES veterans in the office that shared some valuable insights on what first time CES attendees absolutely need to know. Read…
In today’s world, consumer products have quickly become smart, digital, or cloud-based. The Internet’s shift to a global marketplace has made gaining traction for growing tech brands harder than ever before. There are, of course, tried and true marketing tactics for consumer electronics products, including experiential marketing and attending the world’s largest consumer electronics show,…
Read On from 4 Proven Marketing Tips for Consumer Electronics Brands
Summer is in full swing here at the Jersey Shore and it’s easy to get distracted by all the fun in the sun! However, this time of year is crucial for marketers as Q4 is around the corner. Read on as we recap our team’s helpful insights for successful Q4 planning. Public Relations Planning for…
The International Consumer Electronics Show (CES) is the world’s gathering place for all who thrive on the business of consumer technologies, bringing together more than 150,000 attendees annually. Held in Las Vegas every January, many CE companies and marketers may now be breathing their sigh of relief—the chaos is over. But, not for long. Planning…
From Google’s core algorithm update to Blizzard Jonas, we think it’s safe to say 2016 started off with a bang! Now that the dust has settled and 2016 is in full swing, we’re ready to continue to leverage the exciting opportunity of a new year. Let’s take a look at some of January’s hot digital…
Read On from January Digital Marketing Roundup: Starting 2016 Off Right
And just like that CES 2016 is a thing of the past! </ br> During the exciting week, we saw some crazy things, like LG’s 95” 8K television, and some expected things, like a new Galaxy Tab. From smart cars to wearables, we’ve put together a recap of the largest trends we noticed at CES…
Happy New Year! We hope you had a great month and an even better holiday season! We’re excited to get a brand new year started. But first, let’s take a look back at how 2015 ended: </ br> Lotus823 Recognized for PR Excellence In December, we announced lotus823’s acknowledgements from PR News at two annual…
Read On from Digital Marketing News Roundup: Closing Out 2015
For first-time CES attendees, trying to remember everything you need to do before the show can be overwhelming. You don’t want to miss any opportunities. You don’t want to forget anything at home. So, where do you begin? Don’t worry! We’ve got a CES survival guide, made for PR professionals by PR professionals: Planning Last year’s…
It’s that time of year. Tech brands of all shapes and sizes begin to pack their bags for one of the biggest events of the year: the International Consumer Electronics Show. With CES only two weeks away, media outlets across the industry are beginning to release their predictions for major attendees, like Sony, LG and…
January might seem far away when we’re only just ending September, but for marketers in the consumer electronics industry, it’s right around the corner. Instead of planning what we’ll buy our loved ones this holiday season, we’re figuring out what type of swag we’ll give out to complete strangers for free. This is all thanks…
Each year, CES brings out the best of the best from some of the world’s most brilliant inventors and our team prepares all year for the amazing ride that the biggest tradeshow of Vegas has to offer. There was an endless list of tech gadgets and services unveiled at CES ranging from curved TVs to…
The biggest week of the year in tech is finally wrapping up: CES! With an estimated 160,000 attendees and as Mashable said, “at a time of year when everyone’s at least 10% sick,” it’s time to wrap up with an unofficial “CES 2015 Trending Report.” The below data was pulled from Tweet Reach, Google Trends,…
Read On from CES 2015 Final Recap – Most Talked About Moments
In the midst of the madness, with emerging tech like wearables, flexible phones & TVs and 3D printing dominating the headlines, a surprise industry is making it’s mark on CES: big auto. Automakers are alive and well and showing off what tricks they have up their sleeves for the year ahead. We’re half way through…
Read On from CES 2015 Day 2 Recap – Is 2015 The Year Of Automotive Tech?
Tuesday was the first full day of the 2015 Consumer Electronics Show in Las Vegas. With hundreds of the latest gadgets being debuted, there were a few items that seemed to generate a lot of buzz. As we enter into Day 2 of the largest tech event of the year, we continue to share some…
Read On from CES 2015 Day 1: 3D Printing, Fitness Trackers, Shaquille and More
Every year, we tech folk wait for the biggest tradeshow of our industry: CES. With the show being kicked off with a few press events including CES Unveiled, PepCom, and announcements from big brands, we compiled some of the most talked about moments so far. Most Talked About Moments of CES Unveiled and Beyond Let’s…
Read On from CES 2015 Preview: Ice Sculptures, Drones, and Hydrogen Cars
Throughout the past year, I’ve had the opportunity to work directly with clients both off-site and on. In the office I am working daily to maintain accounts through monitoring for media coverage, to writing press releases, to managing social media communities and any other assignments that come my way. Off-site functions are an entirely different…
With connected home products making big waves in the news, we sat down with Account Executive Heather Hewit to speak about her experiences with connected home campaigns. In a space that is so new, Heather touches on some of the challenges that connected home companies and marketers could possibly face and how to overcome them….
Read On from Connected Home Campaigns: An Interview with Heather Hewit
N.J.-based content marketing agency’s social media recognized for “Best Use of Social Media for Event Promotion” EATONTOWN, N.J., February 26, 2014 – Content marketing agency, lotus823, announced that it has received an honorable mention in PR Daily’s 2013 Social Media Awards for “Best Use of Social Media for Event Promotion.” The annual awards program celebrates…
Read On from lotus823 Named an Honoree in PR Daily’s 2013 Social Media Awards
In my mind, I characterize this time of year as the kick-off to event season. In my personal life, that means all of my favorite awards shows, including the Golden Globes, the Academy Awards and the SAG Awards. Professionally, however, this time of year is all about the trade shows. Our clients hit up the…
Read On from Trade Show Marketing 101 From A Public Relations Specialist’s POV
CES 2014 was filled with excitement, not only for the mind-blowing new technologies center stage this year, but also for the celebrities that kept joining them throughout the event. The loti in Vegas tried their best to be cool while spotting and meeting these celebrities. At our office, the rest of us were trying to…
Read On from Spotted: Celebrities at CES 2014 – lotus823 Roundup
Last week at lotus823, it was hard to go more than five minutes without hearing three letters: CES. These three simple letters have excited many emotions in our CES marketing team, leaving them excited, intrigued, confused and, at times, insanely jealous. At other times, CES has left us at a complete loss for words. According…
Read On from CES 2014 Shows Us the Future We Imagined Isn’t All That Unattainable
Why working at lotus823 is better than working at any other public relations agency. We’ve just wrapped up CES week. And, if you work in public relations for consumer electronics and technology clients, you know what that means. The International Consumer Electronics Show brings out the marketing savage in all of us. This past week,…
Trade show marketing and live-event support is an important service provided by integrated marketing agencies like lotus823. Providing onsite event marketing support not only contributes to the overall success of a campaign, it strengthens the client-agency relationship. I was recently afforded the opportunity to support a client onsite at an industry trade show. This was…
This year, I was fortunate enough to attend the 2013 International Consumer Electronics Show (CES) on behalf of a number of our CE clients. Here are few lessons learned from a CES first-timer. For weeks leading up to the show I could barely sleep due to equal thirds of excitement, anxiety and mental planning. I…
Read On from JB’s Lessons from the Trenches: 2013 CES “I Have Never Been This Tired” Edition
Can you believe it’s already day three of The International Consumer Electronics Show (or simply CES) 2013?! Laptops, tablets and smartphones are topping the review charts and Twitter accounts are buzzing with pictures and reviews! This year topped CES 2012 with a 4% growth rate and attendance is at an all time high with over…
LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 12, 2025
An End-To-End Marketing & Sales Solution for Suppliers and Brands lotus823 is excited to announce its partnership with CMI Corporation. This new partnership combines the capabilities of CMI, which is to link brands and suppliers with retailers, with the full-service public relations and marketing capabilities of lotus823. CMI works with retailers such as, but...
Read On from LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 9, 2025
Introducing a A New End-To-End Marketing & Sales Solution for the Music Industry & Beyond We are thrilled to announce our partnership with Sound Strategy Marketing. This new partnership forges a bond between a traditional manufacturers’ rep firm, Sound Strategy Marketing, LLC, specializing in MI, Pro Audio, DJ, and CE, with the full-service public relations...
Read On from LOTUS823 & SOUND STRATEGY MARKETING ANNOUNCES STRATEGIC PARTNERSHIP
Media Training for Trade Shows: Why It’s Important
March 25, 2025
You invest a lot into trade shows. The significant time coordinating and planning the logistics. The money spent on elaborate booth builds and attendance. The travel for your employees. Have you invested in preparing your team to speak with the media who attend? Media training for trade shows is often an overlooked preparation tactic. A...
Read On from Media Training for Trade Shows: Why It’s Important
