2022 was another successful year for both our team and our clients. As an integrated marketing agency, we offer our partners a full range of services, including public relations, influencer collaborations, digital marketing, content creation, trade show support, and so much more. Looking at our collective results, we delivered for our clients this past year and sticking to our core value of continuous improvement, we plan to go even bigger in 2023!
PR, Influencer, and Events
Throughout 2022, lotus823’s clients earned well over 2,100 pieces of coverage, reaching a potential audience of OVER 48.5 billion! In addition to continuously engaging with ongoing editorial calendar opportunities and timely story angles, we helped draft and submit a variety of award-winning nominations. Our clients took home wins from the 2022 TWICE Picks Awards, 2022 Artificial Intelligence Excellence Awards, 2022 Pandemic Tech Innovation Award, 2022 Wallpaper Smart Space Awards, Mom’s Choice Awards®, NY Product Design Awards, House Beautiful’s Live Better Awards, and Popular Mechanics Yarn and Garden Award.
We also strategically partnered with dozens of targeted influencers across client campaigns to expand their audience reach. Securing placements on national and local TV segments was another tactic we leveraged for our clients, landing activations such as FOX4 News, CBS News LA, ABC LA, CBS Radio, GMA’s Deals & Steals, and The View’s 12 Days of Holidays.
At lotus823, we encourage our clients to participate in trade shows to meet with key media and industry professionals face to face. From the Consumer Electronics Show (CES) to The Inspired Home Show, we provided both pre-show and on-site support for our clients’ exhibits. In 2022, we also had the opportunity to support the International Housewares Association with their annual tradeshow event (The Inspired Home Show) through media outreach, media tours, show floor support, and more.
In November, we hosted lotus823’s very first Smart Living Showcase. We invited press in the New York City area to a thoughtful interactive display to experience smart living products in their natural environment. This was the start to our bi-annual events our agency will be hosting, welcoming any clients and outside brands who are interested in participating.
For client Univision, we coordinated logistics for 5+ partner events including the Latin Grammys, music performance with Leli Hernandez, and much more. We also coordinated and shipped premium mailers to support the launch of ViX and Hispanic Heritage Month.
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Digital & Content Marketing
On the digital marketing and content marketing side, our clients’ social media advertising impressions reached 11.7 million impressions! As a team we delivered over 63 copy materials, which encompassed press releases, thought leadership articles, blog content, email copy, website copy, and more that we drafted for our clients’ use.
All in all, 2022 was a year of growth and new experiences for lotus823. We are appreciative of all our amazing clients for trusting us and our team throughout the year. We look forward to seeing what 2023 throws our way and all the opportunities that are ahead of us!
Are you unhappy with your current marketing performance? Contact us for an introductory call to discuss how we can achieve similar results for your brand.