Summer is in full swing here at the Jersey Shore and it’s easy to get distracted by all the fun in the sun! However, this time of year is crucial for marketers as Q4 is around the corner. Read on as we recap our team’s helpful insights for successful Q4 planning.

Public Relations Planning for Q4: The CES Edition

CES is simply the BIGGEST event in the consumer electronics world, that’s why here at lotus823 we start planning during the summer months. Senior Account Executive Heather Hewit shares her roadmap for PR pros planning on attending the big show in January 2017. See the full guide here.

Decoding Experiential Marketing Campaigns

We all know storytelling the is the cornerstone to any good marketing strategy but in today’s world it’s imperative that brands offer consumers an experience. Vice President of Business Development Brian Herlihy walks you through the six steps to launching a successful experiential marketing event in this recent event marketing post.

Check out some of the industry’s biggest news in June

Instagram’s Major Milestone

In late June Instagram announced that their community of users had reached 500 million. That’s a lot of filters! Over 300 million of these Instagrammers use the app on a daily basis, a truly staggering number. Tech Crunch notes that Instagram managed to double their amount of active monthly users in just 2 years. This fact likely has the team at Twitter scratching their heads, as the platform found itself falling from grace in recent years.

What lessons do you think Twitter can learn from Instagram’s success?

Facebook Focuses on Family

On June 29th Facebook announced another one of their infamous algorithm changes. This newest change vows to put heavier focus on posts from users’ friends and family, further decreasing organic reach for brands and publishers. Only time will tell just how much of an impact this change will have on the reach and referral traffic of Facebook pages. However, even as changes loom it’s important to focus on creating engaging content that users will want to share with their feed.

Will this announcement change your social media strategy?

Shopping with Pinterest

Purchasing items on Pinterest is about to get easier, as the platform announces “Shopping with Pinterest” a new set of tools poised to make shopping on the site much more user friendly. The most exciting new feature will go live in the coming months, users will have the ability to take a photo of an item with their phone and receive custom recommendations based on the image. Look for this new functionality to roll out soon!

What was your favorite news story in June? Tell us in the comments below or on Twitter @lotus823!

Get your brand front and center at CES 2023!

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