When it comes to event promotion, one of the most impactful ways to make a splash is by partnering with influencers! These social media pros have a knack for creating buzz, drawing in crowds, and elevating your brand—making it look effortless in the process. Want to tap into their power and boost your event’s visibility…
Read On from How to Leverage Influencer Partnerships for Event Promotion
There’s been a lot of talk lately about remote work being unproductive or causing a lack of results. None of it is true. Before we talk about why, let’s establish that remote work obviously does not work for all industries and types of businesses. But if you are in a standard office environment, it’s…
Read On from How to Build an Effective Remote Work Environment
The Consumer Electronics Show (CES) is one of the biggest trade shows for the latest tech and innovation. With hundreds of thousands of attendees and tons of media coverage, it’s the perfect place to get your brand noticed and create a lasting impression. But just being there isn’t enough to stand out—you need a solid…
In this episode… On this episode of There’s Always a Lyric, David Hernandez talks with Ken Laner, founder of Neuro Health and seasoned sales expert. They dive into the significance of building strong relationships in sales, marketing, and law, focusing on how exceptional customer service and gratitude can drive success—and the lyrics that inspire him….
In this episode… Join David Hernandez, host of There’s Always a Lyric, as he chats with Yohan Jacob, founder of Retailbound. They dive into the retail industry’s complexities, discuss Retailbound’s unique approach to brand success, and explore the importance of understanding both manufacturers and retailers. Plus, Yohan shares which lyrics resonate with him the most!…
Take a moment and think about some of the most popular brands you know. Maybe it’s Target, Nike, the soda you had with lunch, or even your favorite sports team. If I asked you to pick these brands’ logos out of a sea of others, I bet you’d be able to do so quickly and…
Read On from Understanding Visual Branding: Your Guide to Success
In this episode… Join David Hernandez, host of There’s Always a Lyric, and 30-year marketer turned Rutgers University professor, author, and keynote speaker, Mark Beal as they dive deep into Mark’s media junky past, current in-class Gen Z think tank’s, and of course the lyrics that speak to him the most. Episode Transcript lotus823 (0:19)…
Read On from Chase After The Dream, Don’t Chase After The Money
Crafting a great media pitch is key to attracting top-tier journalists, bloggers, and influencers. It’s not just about thinking like a journalist and tailoring your pitch—it also needs to be interesting, brief, and relevant. Mastering this skill is crucial if you have a story that deserves attention. Join us as we explore the basics of…
Read On from How to Write a Stellar Media Pitch & Why It’s Important
Blog writing is a powerful tool to connect with audiences, share knowledge, and establish authority. By understanding its purpose and key elements, anyone can create powerful and engaging content. Whether you’re new to blogging or are an experienced vet, mastering it requires creativity, research, and understanding your audience. Embrace these tips and watch your…
Read On from How To Write Killer Blog Content & Why It’s Important
In this episode… Join David Hernandez, host of There’s Always a Lyric, and Ilana Zalika, owner of Resound Marketing, as they discuss AI in public relations, finding everyday balance, and of course the lyrics that motivate her. Episode Transcript lotus823 (0:19) There’s Always A Lyric is sponsored by lotus823. At lotus823, your goals are…
How can I help you today? There’s no mistaking ChatGPT’s signature greeting as it awaits its task. So, how do we use it smartly and safely? What if I were to tell you that this entire article was written solely using AI? Would you be surprised, upset, intrigued? It’s not-written by AI, that is- but…
Digital marketing and public relations professionals take many steps before creating and developing strategies. Whether it is a new product launch or conducting a survey, the first step is research. Research is an essential component in developing winning strategies, providing brands and marketers with data to maximize their impact, grow sales, and generate leads. Custom…
Case Study Spotlight: TEDx With over a decade of industry experience, we have worked with a variety of clients to develop strategic marketing plans using an integrated approach. With a combination of public relations, social media marketing, website maintenance, and brand consultation lotus823 grew TEDxAsburyPark’s overall brand awareness. Learn how we did it below! Background TEDxAsburyPark…
Every January, we look forward to attending The Consumer Electronics Show (CES). However, due to COVID-19, the event looked very different in 2021. To keep exhibitors and visitors safe, the event went completely virtual. Over 1,800 exhibitors worldwide gathered online in the fully digital venue to discover the latest technologies and global innovators. Virtual attendees…
Read On from CES 2021: A Review of the First All-Virtual Show
Throughout our 10 years in business, lotus823 has continued to exceed client goals and deliver measurable PR and digital marketing results for many well-known brands in the housewares industry. One example of this is our recent work with CHI. With a detailed public relations strategy aimed to secure placements in top-tier publications in place, the…
In marketing, it’s important to understand that different audiences require different strategies. In recent years, there has been a major misconception that Gen Z and millennials are the same group of consumers and are interested in the same products. However, extensive research has shown that there are dozens of key differences between the two and…
Through our integrated marketing approach, the lotus823 team has delivered measurable results and increased media coverage for a number of clients within the housewares industry. As our team conducted an in-depth public relations campaign and conducted strategic media outreach, we grew Wolf Gourmet’s overall media presence exponentially. Check out how we did it below! Background…
EATONTOWN, N.J. – September 22nd, 2020 – lotus823, an award-winning, integrated marketing communications agency, is pleased to announce its Co-founder & Managing Partner, Allison Hernandez has been honored as one of NJBIZ’s Best 50 Women in Business for 2020. Each year NJBIZ recognizes outstanding women in business who are thought to be decision-makers, trendsetters and…
A tactical public relations strategy provides brands with meaningful exposure in the target markets that matter most. Check out how we helped Bamboozle, an eco-friendly housewares brand, receive more than 3.5 billion media impressions and 103 pieces of coverage in only six months! Background Founded in 2015, Bamboozle is passionate about making products with a…
Integrated Marketing Agency Celebrates 10 Years in Business EATONTOWN, N.J. – August 3, 2020 – lotus823 is proud to celebrate its 10th anniversary in business as an award-winning, integrated marketing communications agency. Like many entrepreneurial companies, lotus823 had humble beginnings… namely, the dining room table. It was here where CEO and Co-Founders, David and Allison…
Read On from lotus823 Celebrates its 10th Anniversary in Business
Through our integrated marketing approach, our team has delivered measurable results and increased market share for a number of the clients in the housewares industry. With activities including public relations, organic social media development, social media advertising, and influencer activations, check out how we grew Zavor’s brand presence both online and offline! Background Zavor, an…
Will you be attending The Inspired Home Show (TIHS) this year? The annual housewares show in Chicago is quickly approaching, meaning important show deadlines are also on the horizon. Formerly known as the International Home + Housewares Show, TIHS is the meeting place for the most important brands in the housewares and home industry, and…
Our Co-Founder and Managing Partner David Hernandez had the privilege of speaking at Enterprise Singapore during CES. Learn more about the key takeaways highlighted below! At the Consumer Electronics Show (CES) in Las Vegas, lotus823’s very own David Hernandez took the stage and presented on the topic of “Coming to America – How Brands can…
Read On from CES 2020 Enterprise Singapore: Breaking Into the U.S. Market
Charles Swindoll once said, “life is 10% what happens to you and 90% how you react to it.” Unfortunately, some things are unavoidable and crises happen, even to the largest of companies. However, if things are handled appropriately, not every situation will end in a disaster. One of the most important things that companies need…
As 2018 begins to wind down, November showed no signs of slowing down for digital marketing! Facebook and YouTube each began to roll out new features to benefit users on a day-to-day basis, and more importantly, keep them happy while using the platforms. LinkedIn reported to be testing ways to connect with a younger demographic,…
PR pros everywhere have developed unique methods for media relations planning, but we all should have one tactic in common: using editorial calendars for strategy creation. The benefits of consulting editorial calendars when building out PR campaigns are countless; it is an essential technique to staying relevant to editors as well as remaining on-trend in…
Read On from The Benefits of Editorial Calendars for 2019 Planning
[et_pb_section fb_built=”1″ _builder_version=”3.0.47″ custom_padding=”0|0px|54px|0px|false|false”][et_pb_row _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0|0px|27px|0px|false|false”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.2.2″]In the world of PR and lifestyle brands, Q4 kicks off the peak holiday season for short-lead media. That means we have about a two-month window (until late October) to curate press lists, fact check product copy, and finalize images to ensure…
“You can’t really know where you are going until you know where you have been.” – Maya Angelou. For the month of April, our team took a look at the history of digital marketing and public relations, to get a better understanding of where each industry is headed. Take a look at how the PR…
Ok, don’t freak out. PR isn’t dead (we have the awards to prove it), but a strict media-relations strategy is not as effective as it once was. Relying solely on media gatekeepers to disseminate your message and reach your audiences is becoming a thing of the past. Today it’s critical for brands to recognize that…
Spring has finally arrived and it was a jam-packed month here at lotus823! As the outside world was in full bloom our team was sharing tips for how you can bring your marketing campaigns to bloom through integrated strategies. Read on to catch up on everything you missed, including reports from the International Home +…
Looking to boost awareness for your brand, but not sure where to begin? Do you need a public relations strategy? Do you need to start utilizing social media? Guess what – you need both, and here’s why. First, your brand needs to establish a brand identity and voice. All of your marketing materials should have…
Love is in the air at lotus823! Or is that just the smell of fresh brewed coffee? It’s hard to tell. As we ventured through this month of love, our loti have shared some insight into what they love, from Valentine’s Day marketing campaigns to social influencers. If you were too busy buying flowers and…
February, the month most commonly associated with l-o-v-e, is amongst us. With Valentine’s Day marketing campaigns and gift guides having surrounded us for the past month, I can’t help but wonder about the creative minds behind them. What are they most passionate about? For me, it’s public relations. It allows for me to utilize my…
Read On from The Passion Behind the Public Relations Team at lotus823
The holidays are a wonderful time of year – filled with family, presents, caroling… and brands scraping to get their products included in the many holiday gift guides. There is no magic formula that will get your product featured in a gift guide, however there are a few simple mistakes you can avoid while pitching….
Read On from Merry Pitch-mas: Mistakes to Avoid While Holiday Gift Guide Pitching
With the wildly unpredictable and fast paced nature of the news, attempting to capture the media’s attention can certainly feel like a brutal round of The Hunger Games. Alas, media pitching is an integral part of daily life for PR professionals. While the circumstances surrounding each pitch vary, at lotus823, we follow a general set…
Read On from Pitch Perfect: The Do’s and Don’ts of Writing a PR Pitch
The annual global consumer electronics and technology tradeshow, CES, is an exciting time for businesses, marketers, and tech enthusiasts alike! A buzzing sea of excitement, the tradeshow floor is filled with folks who’ve traveled the world to announce new products, exhibit their brand, or simply check out the plethora of innovation. CES has been a…
We see it everyday – actors, musicians, experts, and even dogs talking (or barking) up a storm about a brand that they love. If you didn’t already know, these are called Brand Ambassadors. Due to their influence over a particular community, brands select these recognizable folks to amplify their message surrounding one-off campaigns or long-term…
Read On from Tips for Success: 4 Questions to Start off your Brand Ambassador Program
Walking into lotus823 on the first day of my internship I had no idea what to expect and was hoping that I was about to embark into my first real public relations experience. Let me take a step back and explain what brought me to the front doors of lotus823. As a rising marketing student…
Read On from Learning from Passion: My Intern Experience at Lotus823
Celebrity endorsements are a great marketing tool for many brands – they aid in expanding the brand’s reach and audience, and help to establish a certain cachet by being “approved” by that celebrity. But, what happens when the beloved celebrity makes a mistake? How does this affect your brand and what do you do? The…
Read On from Marketing Case Studies: Celebrity Endorsements Gone Wrong
Newsjacking is still a fairly new marketing tactic in the world of public relations and social media, and marketers are using it to their advantage on a daily basis. But what exactly IS newsjacking? To put it simply, newsjacking is the act of leveraging trending topics to generate attention and boost brand exposure. It sounds…
Read On from What is Newsjacking? The Good, the Bad and the Ugly
Working in a digital marketing and public relations agency comes with a lot of questions. “What is it that you actually do?” “Are you able to make my product or brand go viral?” “Do you attend parties with celebrities?” While all of the above are valid questions from an outsider, and sometimes are what the…
Read On from Public Relations vs. Digital Marketing: What’s the Difference?
Editor’s Note: As we do each semester with our students, we tasked intern Connor Zazzo to write about what he’s learned at lotus823 to wrap up his time with us. We’re gracious for his heartfelt blog and it was a pleasure watching him grow as a marketing professional over the past few months. </ br> Purchasing…
Read On from From Inventory to Innovation: My Intern Experience At lotus823
Fresh on the heels of our Best in Show win at the 40th annual JASPER Awards, our integrated marketing communications agency was once again recognized for our work in media relations and content marketing. In November, PR News acknowledged lotus823 at its two annual awards ceremonies, the Digital PR Awards and the 2015 Agency Elite…
Read On from lotus823 Recognized with Digital PR Award and Honorable Mention by PR News
“It’s the holiday season…” and we just had another wonderful month! Happy December, folks! With all the hustle and bustle of holiday gift guide planning, CES strategies, and awards dinners, we’re pausing for a moment to take a look back on the stats, news, and thoughts from the month of November. Join us! The Buying…
It’s autumn and leaves aren’t the only things changing here at lotus823. As our PR team preps for the busy trade show season, a new member has been added to the ranks! Katie Lynch recently joined the lotus823 team as a PR Assistant Account Executive. After a whirlwind first week, we wanted to check in…
Read On from lotus823 Employee Spotlight: Katie Lynch, PR Assistant Account Executive
It is always an honor when our integrated marketing communications agency is recognized for the work we do for our clients and our latest award wins are no exception. In October, lotus823 was recognized with five awards, including Best in Show at The Jersey Shore Public Relations and Advertising Association’s 40th Annual JASPER Awards. Established…
Read On from lotus823 Takes Home “Best In Show” at 40th Annual JASPER Awards
At lotus823, an award winning integrated marketing agency based in New Jersey, we are proud to announce the expansion of our client portfolio with the addition of two new clients – Gumdrop Cases and Maverick Industries. We continue to see demand for our integrated services, providing each new client with a customized blend of Digital…
![Our Summer of Digital Marketing News [Roundup]](https://lotus823.com/wp-content/uploads/2015/09/photo-1517605817225-1a38c494d974-1024x683.jpeg)
Happy September! That’s right, it’s September. We can’t believe it either. These past couple of months have certainly flown by, which must mean we’ve been pretty busy. We’re sure you’ve had your share of crazy busy work weeks, too. So, today we’re bringing you our recap of summer – content marketing genius, the importance of…
We had the pleasure of welcoming Emma Rawson, a business student from the UK, into our New Jersey office for a week. We asked her to guest blog her experience working with our PR and digital marketing teams. To see all of our posts from guest bloggers click here. If you would like to be…
Read On from A British Invasion: Learning the PR ropes at lotus823
While I certainly love to sing the importance of an integrated marketing strategy from the mountaintops, I still know plenty of traditional PR folks who react to mentions of “SEO” or “Google Analytics” like a deer in headlights. It’s the same reaction people give when they hear the word “dentist.” And, although I do fall…
Read On from SEO 101 for PR Pros: Understanding the Impact of Your Media Results
It’s that time of year again! While summertime oftentimes is synonymous with lackadaisical days, many PR professionals may not feel the slower pace that is the quintessential summer for many folks. From trade shows to product launches, crowdfunding campaigns, and even prepping for holiday editorial opportunities, the lotus823 PR team has been propelling forward in…
On June 2, former-president of FIFA, Sepp Blatter, resigned after the indictment of other high-ranking FIFA officials last week. The corruption scandal created a large amount of buzz around FIFA from mainstream news to social media. Due to the amount of negative attention the football organization received, major sponsors such as Castrol, Sony, Johnson &…
Read On from The FIFA Scandal: How Brands Put a PR Crisis Plan in Motion
Hello and happy June fellow marketers! During the month of May we decided to shine the spotlight on the ever-evolving landscape of social media. We love the conversations and insights that social media provides us and keeping up with the latest trends is something we enjoy both on a personal and professional level. It’s time…
The ways in which we are exposed to content and how we engage with brands has evolved over the course of history. Gone are the days where PR pros solely relied on the newspaper, TV or radio to generate brand awareness. The emergence of social media has radically changed not only the methods in which…
Each year March marks the beginning of the spring season… on the calendar at least. We still saw snow here in Jersey – which isn’t a first for our crazy northeast weather forecast. At lotus823, though, we did see some firsts. Beth went to her first DSE tradeshow, St. Bernards charged your phone at SXSW…
Public Relations and SEO are two very different practices with very different methods and tactics, but when used together will deliver results that can’t be beat. On the surface, public relations and SEO are very different. PR’s are hustlers, wordsmiths, and master communicators. SEO’s are technicians, tinkerers, and problem solvers. In the past, I’ve written…
Influencer marketing, or aligning with influential people to generate brand awareness, can be a valuable tactic if leveraged properly. While the term can imply a number of practices, there are certain steps you should always take no matter what type of campaign you are executing. Here at lotus823, we often recommend that influencer marketing be…
Read On from Tips for Success: Add Influencer Marketing To Your Next PR Strategy
Here in New Jersey, February 2015 was on the coldest months on record, with February 24 being one of the coldest days ever recorded in the state (Woolpack, in Northwestern New Jersey rang in at -20 degrees that day). In the last 120 years, there have only been five months (out of a possible 1,440)…
When it comes to generating buzz, many small businesses wonder how they can compete with the larger players in their space. They worry how they can get their name recognized without the hefty budgets that most giant companies have. As a start-up ourselves, lotus823 understands that goal of gaining notoriety. In addition to the work…
I’ve said it once and I’ll say it again: for the most part, the things I do on a daily basis as a public relations professional I was never taught in college. Sure, I mastered AP style and press releases in school, but most of the tactical components of public relations are learned through hands-on…
Read On from PR 101: Tricks of the Trade You Don’t Learn in School
With the business industry changing regularly, clients are in need of connecting with agencies that are able to adapt to changes and can integrate all available services. Being an integrated marketer means knowing the importance of using strategies such as public relations, social media, and content marketing are the keys to successfully achieving a client’s ultimate goal. The…
Can you believe it’s already October? We can’t! Lets take a quick look back on September’s digital marketing blogs….
Have you hit a creative block? Or maybe just need some inspiration to help get you through your day? TED Talks often help me when I’m facing a challenge, be it at work or in my personal life. TED is a non-profit organization devoted to “ideas worth spreading.” They offer up some amazing knowledge from…
Read On from Need Some Inspiration? Top TED Talks for Marketers and PR Pros
Summer has come to an end but the content never stops. Check out our PR and digital marketing news, tips and advice from August 2014….
As a public relations and content marketing agency, we develop strategies for both B2C (business to consumer) and B2B (business to business) brands with a wide range of products and services from consumer electronics to AV solutions. While many people would consider B2C and B2B communications to be quite different and incompatible, our experience has…
Read On from PR Strategies That Work for B2B and B2C Clients
Throughout the past year, I’ve had the opportunity to work directly with clients both off-site and on. In the office I am working daily to maintain accounts through monitoring for media coverage, to writing press releases, to managing social media communities and any other assignments that come my way. Off-site functions are an entirely different…
It’s usually true that the early bird gets the worm. At lotus823, we concur with this saying, especially when we start to think about holiday gift guide pitching. If you’ve ever worked at a public relations agency then you understand the stresses holiday gift guides can bring to your team starting in the warm months…
Award-winning PR and Digital Marketing Agency Selected by Knomo for PR, social media and branding services. lotus823, a PR and digital marketing agency based in New Jersey, is proud to announce a new client partnership with Knomo, a London-based brand that designs and markets stylish bags and cases that organize and protect digital accessories designed…
Read On from lotus823 Welcomes Addition of Knomo to Client Roster
Warm summer breezes. The smell of the ocean. Lazy summer days down the shore. For those in public relations, “lazy days” are hard to come by. But, for consumer brands and media, the mid-summer months are often the slowest. So, how to enjoy the flow while keeping things going before the Q4 hysteria? Read on….
I remember sitting in one of my public relations classes as a college sophomore and hearing my professor say, “Part of this course will require you to complete an internship.” I wanted to run for the door. I had just declared my major. Nervous, I began searching for local internships and came across a nonprofit…
Award-winning New Jersey PR and digital marketing agency, lotus823, is pleased to announce the addition of its new client, Healbe™, an innovative leader in whole body health management. In partnering with Healbe™, lotus823 will implement a comprehensive public relations strategy to further increase brand awareness and visibility of The Original 100% Automatic Body Manager, GoBe™….
Read On from lotus823 Expands Clientele With Addition of Healbe™
lotus823, a New Jersey-based PR and digital marketing agency, is pleased to announce the addition of Life n Soul, a pioneer in innovative and stylish Bluetooth gadgets and audio devices, to its growing client roster. lotus823 will support Life n Soul with a blend of strategic public relations, content marketing, and social media services. Founded…
Read On from lotus823 to Launch PR and Digital Marketing Services for Life n Soul
We don’t want to toot our own horn, but…toot toot. It’s been a busy time over here at lotus823. Well, busy and extremely exciting, that is! We are so thrilled to share that our team has been recognized for its outstanding PR and digital marketing services by some of the industry’s top award associations. lotus823…
Read On from lotus823 Awarded a PRSA Bronze Anvil and other Honorable Mentions
As a PR specialist so much of life is spent in go-mode. And, slowing down to stop and smell the roses is not always part of my regular routine. This week we were blessed to have the opportunity to do so and what better reason to do so than to be honored for excellence in…
Read On from The Public Relations Society of America’s Pyramid Awards
Oftentimes, we lead two different lives – our professional life and our personal life. We usually focus on different activities in each life and do not find similarities in what we do in our free time with what we do at work. As both a PR specialist and a bride-to-be, however, I have started to…
Read On from Finding Similarities: PR Campaigns and Wedding Planning
We previously provided tips for launching a crowdfunding campaign, but getting the funding your project desires is only half the battle. What happens during the process and once you get backing will impact the public’s perception on the project and, in turn, your company. Best Practices for Your Crowdfunding Campaign 1. Market Your Project One…
Recently, Snapchat updated its platform with a fresh new look and advanced messaging features. Now available to all iOS and Android users, the newly updated app now allows users to have conversations, rather than just sending individual photos and video messages. The app also aesthetically improved by redesigning many of the buttons and icons as…
Read On from Snapchat Update Creates Better Customer Service Opportunity for Brands
In the month of April, we traveled to California, New York, Chicago and even had someone join us from Florida. Why all the traveling you ask? To bring you all the latest on social media, public relations and marketing!…
Read On from PR and Digital Marketing Monthly Roundup – April 2014
One of the biggest days on the startup calendar is April 24, 2014. That’s because it’s NY TechDay 2014! Here’s a look at the NY TechDay experience from last year: NY TechDay 2013 from The Startup Companies Inc. on Vimeo. What to Expect This Year NY TechDay 2014 will have over 400 exhibitors from a…
I still remember the first time I booked a TV segment. I was a sophomore in college and one of my public relations courses required us to find a nonprofit organization and volunteer our PR services, so I decided to pitch local news stations about an upcoming event we were having. Heeding my professor’s advice,…
Read On from 5 Tips from a PR Professional on How to Pitch a TV Producer
Media relations—certainly that’s what public relations is all about…isn’t it? Well, of course that’s a loaded question. Most public relations professionals came out of college thinking that so very much of their day-to-day right off the bat would involve mainly interactions with the media. The truth is a career in PR involves so much more….
Read On from Media Relations 101: Think of Pitching Like Online Dating
As a public relations professional, part of my job is to keep up to date with current events. From pitching a trend piece to pulling off a successful newsjacking, we PR pros must constantly be thinking about how our clients fit into the bigger picture in order to compete in the media relations game. Here…
Read On from Don’t Live Under a Rock: A PR Specialist’s Tips on How to Stay Informed
I recently returned from a family trip to Walt Disney World – a place that felt brand new to me, as I had little to no memory of my first time visiting this magical land. Though I have little memory of my last visit, returning to the park at age 28 has afforded me a…
Just because you didn’t succeed with your New Year’s resolution doesn’t mean you have failed. It’s only February. Take action to continue to better yourself and your company with some of our best practices and tips for your public relations and digital marketing strategies….
Looking to launch a crowdfunding campaign? Look before you leap. These days there seems to be a plethora of crowdfunding sites that will make your dream a reality. And, when you think you have a stellar concept, it’s easy to get excited and get ahead of yourself. Your dreams really can come true. Keyword: can….
As with any New Year, you can expect to see new ideas, perspectives and technology. Our first roundup of 2014 will feature great digital marketing tips, CES 2014 fun and our point of view on why our job is better than yours….
Read On from The Digital Marketing Monthly Roundup – January 2014
Have you ever wondered why brands use New Year’s as a time to strongly market themselves or their products? It’s because there’s a huge window of opportunity to promote their brand as a means to start fresh. After weeks of holiday stress, eating deliciously unhealthy foods and possibly traveling, consumers usually want to invest in…
Read On from New Year, New You: The Perfect Content Marketing Opportunity
In my mind, I characterize this time of year as the kick-off to event season. In my personal life, that means all of my favorite awards shows, including the Golden Globes, the Academy Awards and the SAG Awards. Professionally, however, this time of year is all about the trade shows. Our clients hit up the…
Read On from Trade Show Marketing 101 From A Public Relations Specialist’s POV
As a new public relations professional, I would like to share with you one of the basic New Year’s preparation strategies that I have recently learned at our integrated marketing agency. Preparing an editorial calendar strategy is essential to your client’s success, as well as your own. Knowing the prime opportunity to pitch your client…
Read On from Editorial Calendar Strategy Advice for Public Relations Professionals
I’m a people person. How cliché, I know, as I’m on the PR team. But, really, I am. I enjoy talking; I enjoy listening; I enjoy learning about people and how and why they operate as they do. One of my favorite personality tests is the Briggs-Myers Type Indicator test, a “psychometric questionnaire designed to…
Read On from The Integrated Marketing Specialist’s Personality Profile
Let’s face it – everyone is exposed to stress at one point or another at work. Whether it’s preparing for a big meeting or working with tight deadlines, we are all eventually put into a position where the pressure is on. November and December are particularly busy months at our integrated marketing agency as we’re…
While driving my sister and mom to visit family, my mom rambles on: Mom: “So, I talked to so and so…” Me: “Oh yeah, what did you say?” Mom: “I told her your sister is a lawyer and you’re in public relations, but I have no idea what you do…” We have had this conversation…
Read On from How to Explain Integrated Marketing to Your Grandma
Let’s face it, we all get stressed at work but some of us just handle it better than others. At lotus823, we are all perfectionists so we often bring stress on ourselves when managing our PR campaigns. However, we always know how to add a little fun to our workday and keep our stress levels…
Last month, I explored the difference between a college classroom and professional office. Over the past few months I have been adjusting nicely to the differences between classroom assignments and client work, although I am still trying to find the comfortable balance between my personal life and work life, during this major life transition. At…
Three months ago my life changed drastically. I went from being an unemployed college graduate with too much time on my hands, to a employed public relations and marketing professional. It’s been an exciting few months, and to say there’s a real life difference from being an intern to working as an entry-level professional is…
We’re pleased to announce the signing of our newest client: Sonomax Technologies, Inc., (SHH:TSX VENTURE) creator of SOUNDCAGE™ CUSTOM-FIT earphones. Sonomax Technologies and SOUNDCAGE™ Sonomax is a leader in the research, development and licensing of IN-EAR TECHNOLOGIES, which are designed to protect hearing and improve listening, and software driven solutions for validating earpiece performance. Based…
LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 12, 2025
An End-To-End Marketing & Sales Solution for Suppliers and Brands lotus823 is excited to announce its partnership with CMI Corporation. This new partnership combines the capabilities of CMI, which is to link brands and suppliers with retailers, with the full-service public relations and marketing capabilities of lotus823. CMI works with retailers such as, but...
Read On from LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 9, 2025
Introducing a A New End-To-End Marketing & Sales Solution for the Music Industry & Beyond We are thrilled to announce our partnership with Sound Strategy Marketing. This new partnership forges a bond between a traditional manufacturers’ rep firm, Sound Strategy Marketing, LLC, specializing in MI, Pro Audio, DJ, and CE, with the full-service public relations...
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Media Training for Trade Shows: Why It’s Important
March 25, 2025
You invest a lot into trade shows. The significant time coordinating and planning the logistics. The money spent on elaborate booth builds and attendance. The travel for your employees. Have you invested in preparing your team to speak with the media who attend? Media training for trade shows is often an overlooked preparation tactic. A...
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