A tactical public relations strategy provides brands with meaningful exposure in the target markets that matter most. Check out how we helped Bamboozle, an eco-friendly housewares brand, receive more than 3.5 billion media impressions and 103 pieces of coverage in only six months!
Founded in 2015, Bamboozle is passionate about making products with a purpose and strives to inspire others to make a positive impact by choosing to use homewares products that respect the environment. With the rapidly growing trend of becoming more green, Bamboozle’s broad selection of products offers sustainable homewares without sacrifice—offering usability and appeal. In January 2020, Bamboozle partnered with lotus823 to manage the brand’s public relations activities. The top objectives of the partnership were to generate awareness of Bamboozle’s products through key editorial placements, as well as position the lifestyle brand as one consumers can trust while making a conscious purchase to make a positive impact on the environment.
In order to meet the brand’s goals, lotus823 designed and executed an all-encompassing public relations strategy surrounding Bamboozle’s product suite. lotus823 focused on various efforts, include media list curation, pitch development, editorial opportunity submissions, and more! The team developed unique pitch angles that resonated with editors, all while keeping sustainability top of mind. This comprehensive campaign allowed Bamboozle to gain traction with B2B and B2C audiences.
Within the 6-month period of the campaign, Bamboozle was featured in multiple top tier media placements including Food Network, House Beautiful, Food & Wine, and more in addition to many other placements. The brand received a total of 103 media placements and more than 3.5 billion media impressions.