How can I help you today? There’s no mistaking ChatGPT’s signature greeting as it awaits its task. So, how do we use it smartly and safely? What if I were to tell you that this entire article was written solely using AI? Would you be surprised, upset, intrigued? It’s not-written by AI, that is- but…
In a world where health and well-being have become a predominant trend, the wellness industry has seen continuous growth. The HomePage News InSight Trend Index 2023/24 delves into the current landscape of wellness trends and practices and offers valuable insights into this sector. Read on to discover the report’s most significant findings, shedding light on…
As we step into the year 2024, the landscape of health and wellness is undergoing a profound transformation. The quest for physical, mental, and economic well-being has never been more prevalent, as consumers around the world continue to prioritize their health like never before. Trend Hunter has recently released their 2024 Trend Report, focusing on…
With technology products and trends constantly evolving, consumers are always looking for the next best thing to increase productivity and make life easier. Trend Hunter has released its free 2024 Trend Report, highlighting the latest in forecasted opportunities and insights for the technology industry. Learn more about what’s been trending and what to expect in…
The wellness industry is booming, and consumers intend to keep spending more on products that improve their health, fitness, nutrition, appearance, sleep, and more. Emphasized during the start of the pandemic, increasing health and wellness discussions have caused society to talk more openly about health struggles, whether mental or physical. Trend Hunter has recently released…
While February is the shortest month of the year, it has been filled to the brim with social media changes and updates. Instagram is removing live stream shopping elements, TikTok is urging users to ditch anything ‘low vibrational,’ and Bing limits chat sessions to their new AI tools. Read more to find out what is…
Read On from February Highlights: Digital Marketing & Industry News
This past weekend, the Consumer Electronics Show (CES) returned to Las Vegas for another year, giving it’s 115,000 attendees a first-look at all of the innovative and new technologies we have to look forward to as we move through 2023. Keep reading on for the best in show highlights! On-Site CES Client Highlights Audio-Technica…
Read On from CES 2023 in Review: The Most Influential Tech We Saw
2022 is almost fully in the past, giving excitement to the new year! The first trade show of 2023 is less than two months away! Trade shows are a great way to get your brand and products directly in front of the media. They also offer once-in-a-lifetime networking opportunities with other industry professionals. Below you…
Read On from Your 2023 Trade Show Guide: CE, Housewares, & Pets
The biggest technology show of the year, the Consumer Electronics Show (CES), is approaching faster than the Indy cars attending. The Consumer Technology Association (CTA) is partnering with the World Academy of Art and Science (WAAS) in support of the United Nations’ efforts to advance human security for all, making the effort this year’s theme….
Read On from CES 2023: Show Predictions and Biggest Trends to Watch
During the Halloween season, social media apps and search engines did something scary – they made changes and updates! Though change can be spooky, most updates are for the best, making work for social media managers and everyday users easier. Catch up on some of the latest news and updates from October below. Social…
Read On from October Highlights: Digital Marketing & Industry News
CES 2023 is just a few months away and technology companies around the globe are gearing up to showcase their latest innovations at the international show. Last year, we gave you a first look at CES 2022 along with the history and significance of the Consumer Technology Association’s (CTA) owned and produced show. With the…
Interest remains high for many consumer electronics products relative to pre-pandemic years, showing that consumer technology will remain relevant and resilient in the year to come. Electronics such as smartphones, computers, and TVs help keep us connected and entertained from the comfort of our homes. However, the Consumer Technology Association (CTA) is predicting a decline…
Read On from Consumer Electronics Industry Trends & Highlights in 2022
Everyday media and technology are changing. As always, it is important to stay up to date on the latest industry news to plan your marketing strategy ahead of time. Continue reading below to learn more about this month’s highlights in social media and industry news. Social Media Updates Elon Musk Buys Twitter –…
Read On from April Highlights: Digital Marketing & Industry News
Following a two-year hiatus due to the coronavirus pandemic, The Inspired Home Show returned in-person to Chicago’s McCormick Place on March 5-7, 2022. Formerly known as the International Home and Housewares Show, which has been sponsored by the International Housewares Association for decades, exhibitors from around the world brought forth their creativity, innovation, and passion…
Although the month may have been shorter, February is following the momentum that started the new year strong with plenty of interesting updates and affairs occurring in the industry. We want your brand to have the information it needs to be able to take charge of the decisions that matter most, so we have compiled…
Read On from February Highlights: Digital Marketing & Industry News
Google Ads has been one of the leading advertising platforms for over two decades and remains trusted by millions of marketers worldwide. Due to Google’s immense reach, various capabilities, and cost-effectiveness, Google Ads is a great option for those who wish to increase leads and reach new customers through cost-per-click ads. Before getting started on…
Read On from Factors to Consider When Planning a Google Ads Strategy
Without research, effective marketing is not possible because it is vital to the process as marketing research and data analysis should be the backbone of any marketing strategy. In market research, data is gathered and analyzed to learn and better understand a market. This information helps a business to make informed decisions regarding its customer…
Read On from How Custom Market Research Can Benefit Your Business
The world’s largest tech show, CES, returned ‘home’ to Las Vegas following a fully virtual showcase last year. Despite some setbacks related to the pandemic, such as popular brands canceling appearances and CES ending a day early, the show was a definite success with over 40,000 attendees in-person, while many others attended digitally. Here are…
December did not disappoint in bringing forth plenty of new ideas in the digital marketing industry. From new social media features to take advantage of, to major ongoing business affairs, these updates may help play a role in making decisions that affect your brand’s marketing strategy. Read on to stay up to date with just…
Read On from December Highlights: Digital Marketing & Industry News
Throughout the month of November, Instagram launched new Story features to improve overall engagement, Pinterest introduced a new marketing hub just in time for the holidays, and Google made updates to their AdSense policy. Learn more about November’s social media and industry updates below! Social Media Social Media Comes for QVC Now more…
Read On from November Highlights: Digital Marketing & Industry News
Animal lovers through and through, our team loves assisting pet brands with building their visibility, credibility, and reputation. To drive brand awareness for our clients’ pet products, we target the best media opportunities and partnerships with well-known industry influencers. Want to take full advantage of the many benefits digital marketing provides in reaching relevant audiences…
The race to CES 2022 is well underway! In less than two months, exhibitors, media, and industry professionals from across the world will be gathering in Las Vegas to debut the latest innovations in consumer technology. Before show day arrives, we shared some of the predicted trends and product debuts attendees can expect to see…
Read On from CES 2022: Show Predictions and Biggest Trends to Watch
Throughout the month of October, Instagram enabled desktop uploads and Facebook announced its new name as part of the company’s rebrand. Learn more about October’s important social media and industry updates below! Social Media Instagram Will Enable Users to Upload Photos and Videos via Desktop from This Week Instagram has finally enabled users to…
Read On from October Highlights: Digital Marketing & Industry News
With a diverse range of clients in the consumer electronics and housewares industries, we have an expertise in developing and executing integrated marketing strategies. One most recent example of our work in the home and technology verticals is our partnership with Roborock. Learn how our team’s public relations and influencer marketing efforts resulted in a…
Throughout the month of September, Instagram began testing new content features and Facebook outlined the impact of Apple’s data tracking app. We rounded up this month’s most important industry news to ensure your brand is caught up on all things digital marketing. Social Media TikTok Reaches a Billion Active Users, the Latest Milestone…
Read On from September Highlights: Digital Marketing & Industry News
For over 10 years, we have continued to exceed clients’ expectations in a multitude of industries. One recent example of our work in the music and audio industry is our partnership with Mackie. Through an integrated public relations, influencer marketing, and social media advertising strategy, our team was able to significantly increase Mackie’s brand and…
Trade shows, virtual or in-person, allow for brands, industry professionals, and media to connect and debut their latest technology advancements. Last year, COVID-19 forced many trade shows, like the Consumer Electronics Show (CES), to host a completely virtual event consisting of virtual exhibits, presentations, and more. After the success of 2021’s virtual shows, many trade…
Read On from CES 2022: How to Prepare for a Digital Trade Show
Throughout July, Instagram introduced ads on Reels and Pinterest became certified by Trustworthy Accountability Group (TAG). Social media apps weren’t the only platforms to introduce new updates this month, though. Microsoft recently launched multimedia ads, while Google delayed the phase-out of third-party cookies. Learn more about the latest updates in our industry roundup below! …
Read On from July Highlights: Digital Marketing & Industry News
Throughout June, Instagram began testing desktop publishing, LinkedIn introduced “Boosted” posts, and Pinterest expanded its product display options. Social media apps weren’t the only platforms with updates in June, though. Google launched a new asset management hub and Apple introduced a number of updates with the user’s privacy top of mind. Learn more about the…
Read On from June Highlights: Digital Marketing & Industry News
As an agency that has worked in the Smart Home space for many years, helping home and tech brands break into the field and grow their audiences, we have the expertise and deep understanding of what generates success. David Hernandez, lotus823’s Co-Founder and Managing Partner, recently shared his insight on this evolving market. Read on…
The lotus823 team just returned from a whirlwind week at CES (the Consumer Electronics Show) 2019, and once again, the biggest tech show in the world did not disappoint! With thousands of established companies, startups, and entrepreneurs flooding Las Vegas to flaunt the absolute latest in automotive, robotics, housewares, and everything in between, there was…
The countdown is on! And, for most, that may refer to the holidays. However, we’ve got our eyes on CES 2019 and it’s right around the corner. Taking place January 8th to 11th in Las Vegas, the show “is the world’s gathering place for all those who thrive on the business of consumer technologies,” attracting…
[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text] Industry professionals know the feeling. One moment it’s summer and the next it’s time to gear up for the holidays and CES. In preparation for these activities, each fall season, we tend to reflect on what truly happened in tech the past year. The smart home, wearables, TVs, audio, 3D printing, and…
Read On from Looking Ahead: CES 2019 Predictions and Reflections
Each year at CES is like having a graduating class of gadgets – packed with smarts, savvy, unique design, and of course, a couple of goof balls. Shaping the market for consumer tech, we found our favorite gizmos and gadgets and have labeled their class superlatives! From “Too Cool for School” to the “Life of…
Between the presidential election, the Olympics and of course, Adele’s world tour, I think it’s safe to say that 2016 has been an eventful year. In 2016, we’ve also seen some groundbreaking technological developments and trends that are sure to shape our future. As we find ourselves heading into the New Year (ready or not!),…
Though CES is still a few months away our team is busy with their final preparations. From award submissions to booking media events, there’s still a lot to be done before they head to Vegas in January! Join us on the road to CES 2017 as we share the team’s insights and advice for those…
I pledge my allegiance, to the flag…for which it stands…as a sequence of boolean bits. It’s been two years since President Obama created the United States Digital Service (USDS), which lies as part of the Executive Office of the President to, “accelerate efforts to improve and simplify the digital experience between individuals, businesses, and the…
Read On from The U.S. Digital Service: Where Tech Nerds Go To Save the World
The International Consumer Electronics Show (CES) is the world’s gathering place for all who thrive on the business of consumer technologies, bringing together more than 150,000 attendees annually. Held in Las Vegas every January, many CE companies and marketers may now be breathing their sigh of relief—the chaos is over. But, not for long. Planning…
From Google’s core algorithm update to Blizzard Jonas, we think it’s safe to say 2016 started off with a bang! Now that the dust has settled and 2016 is in full swing, we’re ready to continue to leverage the exciting opportunity of a new year. Let’s take a look at some of January’s hot digital…
Read On from January Digital Marketing Roundup: Starting 2016 Off Right
And just like that CES 2016 is a thing of the past! </ br> During the exciting week, we saw some crazy things, like LG’s 95” 8K television, and some expected things, like a new Galaxy Tab. From smart cars to wearables, we’ve put together a recap of the largest trends we noticed at CES…
For first-time CES attendees, trying to remember everything you need to do before the show can be overwhelming. You don’t want to miss any opportunities. You don’t want to forget anything at home. So, where do you begin? Don’t worry! We’ve got a CES survival guide, made for PR professionals by PR professionals: Planning Last year’s…
The biggest week of the year in tech is finally wrapping up: CES! With an estimated 160,000 attendees and as Mashable said, “at a time of year when everyone’s at least 10% sick,” it’s time to wrap up with an unofficial “CES 2015 Trending Report.” The below data was pulled from Tweet Reach, Google Trends,…
Read On from CES 2015 Final Recap – Most Talked About Moments
It’s the moment we’ve all been waiting for. The latest iPhone will soon arrive. Or, we’re awaiting getting the last iPhone free with an upgrade. Apple’s surely hooked us. And, we’re always waiting with baited breath. Tech moves a mile a minute. It’s easy to forget how far we’ve come: 2000 “Apple® today introduced a…
Read On from #TBT: Apple’s Latest and Greatest Throughout the Years
The Northside Festival is New York City’s largest and most accessible discovery festival. From June 12-19, bands, entrepreneurs, filmmakers, innovators, and nearly 80k people converged upon Brooklyn for eight days of innovation and discovery. Since its inauguration in 2009, The Northside Festival has grown from a small get-together-like event to a full fledged festival, complete…
With connected home products making big waves in the news, we sat down with Account Executive Heather Hewit to speak about her experiences with connected home campaigns. In a space that is so new, Heather touches on some of the challenges that connected home companies and marketers could possibly face and how to overcome them….
Read On from Connected Home Campaigns: An Interview with Heather Hewit
Working in an industry that never slows down has its ups and downs. One of those ups is discovering niche industry blogs dedicated to marketing different types of products and services. Today’s marketing landscape is constantly evolving and changing, making it difficult to keep up with the latest trends, news, and tactics. Working at a…
Read On from Staying On Top of Industry Trends Through Niche Marketing Blogs
Information is shared so fast it can often be overwhelming. As a content writer I get into a frenzy at times, generating content as fast as I can because ideas have a shelf-life, and I feel the need to explore them before I lose them. I love the pace and the proximity to chaos, but…
At lotus823, we are the needle and thread to creating a seamless experience for client and customer. As a fully integrated marketing agency, making sure that there is uniform information across all media is extremely important. Social media platforms are ever changing, syncing with some (and not others) and competing with one another. It’s important…
Read On from The Video Marketing Battle: From YouTube to Vine and More
On June 18th, Google officially rolled out their new “interactive “carousel” of local results,” Google Local Carousel, to all United States users in English only. The carousel has been in use on tablets since December 2012, however this roll out, or ride if you will, is now bringing desktop availability to Google searchers. Google Local…
“The history of communication is mankind’s search for ways to improve upon shouting.” (via http://wronghands1.wordpress.com/2013/03/31/vintage-social-networking/) The smoke signal is one of the world’s oldest forms of communication and yet, in March of 2013, it was the vehicle through which major world news was delivered – a new pope was appointed. Yes, modern communication forms immediately…
Read On from #ThrowbackThursday: Getting Back to Basics in the “Digital Age”
This year, I was fortunate enough to attend the 2013 International Consumer Electronics Show (CES) on behalf of a number of our CE clients. Here are few lessons learned from a CES first-timer. For weeks leading up to the show I could barely sleep due to equal thirds of excitement, anxiety and mental planning. I…
Read On from JB’s Lessons from the Trenches: 2013 CES “I Have Never Been This Tired” Edition
Every minute, 48 hours of video is uploaded to YouTube. Getting a video noticed is no easy task. It takes a certain amount of luck for a video to “go viral,” but with proper promotion, a compelling video can receive views and be shared across the web. Here are a few quick tips to help…
Read On from Going Viral: How to Get More Views on YouTube Videos
Can you believe it’s already day three of The International Consumer Electronics Show (or simply CES) 2013?! Laptops, tablets and smartphones are topping the review charts and Twitter accounts are buzzing with pictures and reviews! This year topped CES 2012 with a 4% growth rate and attendance is at an all time high with over…
As technology keeps advancing, our way of life begins to shift as well. Most phones, tablets, gaming systems and, now, even clocks have a Wi-Fi option. People are becoming more connected and it’s become hard to avoid. We have become a society of immediacy, which comes at a cost. The word ‘data’ is becoming very…
On September 12th, Apple announced the new iPod touch and it sure has a lot of new features! The new design of the iPod touch is eye catching to say the least. Apple has used the same anodized aluminum used in their Macbook line and iPhone 5. The anodized aluminum casings are bonded with an…
The new iPhone 5 is finally here! With all of the speculation surrounding the new iPhone, it’s no wonder why so many people are eager to learn about the mobile device’s new features. Apple pulled out all the stops with their new phone adding a slew of new upgrades to their already popular device. The…
With Instagram being one of the biggest craves to hit the app world, users are growing rapidly. Currently, there are over 40 million people hooked and that number doesn’t seem to be slowing down anytime soon! The digital photo-sharing app, Instagram, made its debut with the iPhone and then made its way to androids across…
Read On from Spotting an Instagram, Digital Photo-Sharing App, Junkie
Are you ready for a new way to store and share your files? You’re in luck, because Google Drive is here! Google Drive is the much-anticipated service that Google has always wanted to incorporate into its ever-popular Android OS. Personal Google Drive storage is easy to use and super efficient with its personally manageable storage…
Apple users, did you get all you were hoping for in the new iPad? The new iPad had its official unveiling, March 7. The big reveal was made at San Francisco’s Yerba Buena Center for the Arts, where Apple also launched its two prior iPads. The new iPad is now available for sale in the…
Read On from The New iPad: The 3 Best New or Improved Features
Does an interactive TV with a built-in webcam and microphones sound like a great idea to you? Samsung is releasing advanced LED HDTVs with new features including a built-in camera with microphones, face recognition, voice command and Internet access. Pretty cool, right? Maybe, if you’re not concerned with privacy that is. While these new features…
Read On from Privacy Concerns: Is Big Brother… err, Samsung, Watching You?
Now that the new year is upon us, we must review the top tech consumer trends of 2011: Here are the top trends of 2011: Group buying (groupons) Geolocation Apps (i.e. Foursquare) Tablets (iPads, Kindles, etc.) Cloud-Based Productivity Apps (i.e. Google Docs) Online Video in Enterprise (i.e. YouTube) Online Q&A Crowdfunding Mobile Photo Sharing Apps…
Steve Jobs, one of the world’s most memorable people in modern technology passed away on Wednesday, October 5, 2011 due to cancer. All of us here at lotus823 are truly saddened by the news, but know that he left a legacy behind that will forever impact our lives, and the lives of many. Image Credit:…
Media Training for Trade Shows: Why It’s Important
March 25, 2025
You invest a lot into trade shows. The significant time coordinating and planning the logistics. The money spent on elaborate booth builds and attendance. The travel for your employees. Have you invested in preparing your team to speak with the media who attend? Media training for trade shows is often an overlooked preparation tactic. A...
Read On from Media Training for Trade Shows: Why It’s Important
Unlocking Marketing Opportunities at CES 2025
November 25, 2024
The Consumer Electronics Show (CES) has long been the premier global stage for showcasing innovation in technology and consumer products. With CES 2025 just around the corner, it’s time for brands, marketers, and innovators to strategize how to make the most of this unparalleled platform. Whether you’re a startup looking for exposure or a seasoned...
Why Selling to Major Retailers Could Transform Your Business
November 20, 2024
Are you a manufacturer looking to boost your sales and expand your market presence? Partnering with major retailers might just be the strategy you need to achieve these objectives. Here are seven compelling reasons why this approach can elevate your business. 1. Amplified Brand Visibility When you partner with major retailers, your products are exposed...
Read On from Why Selling to Major Retailers Could Transform Your Business
