It’s the moment we’ve all been waiting for. The latest iPhone will soon arrive.

Or, we’re awaiting getting the last iPhone free with an upgrade.

Apple’s surely hooked us. And, we’re always waiting with baited breath.

Tech moves a mile a minute. It’s easy to forget how far we’ve come:

2000

“Apple® today introduced a new iBook™ line featuring FireWire® ports and iMovie™ 2, the world’s most popular and easy-to-use digital video editing software, and all new colors.”

2001

“Apple® today introduced iPod™, a breakthrough MP3 music player that packs up to 1,000 CD-quality songs into an ultra-portable, 6.5 ounce design that fits in your pocket.”

2002

“Apple® today unveiled the all-new iMac®, redesigned from the ground up around a stunning 15-inch LCD flat screen that floats in mid-air—allowing users to effortlessly adjust its height or angle with just a touch.”

2003

“Apple® today unveiled the new 12-inch PowerBook® G4 with a brilliant 12-inch, active-matrix display housed in a lightweight, durable aluminum alloy enclosure weighing just 4.6 pounds*.”

2004

“Apple® today introduced iPod™ mini, the smallest portable music player ever to hold up to 1,000 CD-quality songs.”

“Apple® today introduced iPod® Photo, the newest member of the iPod family that lets you take your entire music and photo library with you wherever you go.”

2005

“Apple® today introduced iPod® shuffle, a breakthrough digital music player based on iPod’s legendary shuffle feature which lets users experience their music in a million different ways.”

“Apple® today introduced Mac® mini, the most affordable and compact Mac ever.”

2006

“Apple® today unveiled its new MacBook™ Pro notebook computer featuring the new Intel® Core™ Duo processor which delivers up to four times the performance of the PowerBook® G4.”

2007

“Apple® today introduced iPhone, combining three products—a revolutionary mobile phone, a widescreen iPod® with touch controls, and a breakthrough Internet communications device with desktop-class email, web browsing, searching and maps—into one small and lightweight handheld device.”

“Apple® today introduced the new iPod® touch featuring Apple’s revolutionary multi-touch user interface that enables users to find and enjoy all of their music, videos and more on its gorgeous widescreen display with just the touch of a finger.”

2008

“Apple® today unveiled MacBook® Air, the world’s thinnest notebook.”

“Apple® today introduced Time Capsule, a backup appliance that automatically and wirelessly backs up everything on one or more Macs running Leopard™, the latest release of Apple’s Mac OS® X operating system including the amazing Time Machine™ automatic backup software.”

2009

“Apple® today unveiled the new 17-inch MacBook® Pro featuring a durable and beautiful precision aluminum unibody enclosure, and a revolutionary new built-in battery that delivers up to eight hours of use and up to 1,000 recharges for more than three times the lifespan of conventional notebook batteries.”

2010

“Apple® today introduced iPad, a revolutionary device for browsing the web, reading and sending email, enjoying photos, watching videos, listening to music, playing games, reading e-books and much more.”

“Apple® today presented the new iPhone® 4 featuring FaceTime, which makes the dream of video calling a reality, and Apple’s stunning new Retina display, the highest resolution display ever built into a phone, resulting in super crisp text, images and video.”

2011

“Apple® today announced iPhone® 4S, the most amazing iPhone yet, packed with incredible new features including Apple’s dual-core A5 chip for blazing fast performance and stunning graphics; an all new camera with advanced optics; full 1080p HD resolution video recording; and Siri™, an intelligent assistant that helps you get things done just by asking.”

2012

“Apple® today announced iPhone® 5, the thinnest and lightest iPhone ever, completely redesigned to feature a stunning new 4-inch Retina™ display; an Apple-designed A6 chip for blazing fast performance; and ultrafast wireless technology*—all while delivering even better battery life.**”

2013

“Apple® today announced iPad Air™, the latest generation of its category defining device, featuring a stunning 9.7-inch Retina® display in a new thinner and lighter design.”

“Apple® today announced iPhone® 5s, the most forward-thinking iPhone yet, featuring an all-new A7 chip, making iPhone 5s the world’s first smartphone with 64-bit desktop-class architecture for blazing fast performance in the palm of your hand.”

“Apple® today introduced iPhone® 5c, featuring an all-new design, packed with incredible features in five gorgeous colors—blue, green, pink, yellow and white.”

2014

What will Apple tempt us with next week? Are you buying into the rumors? I guess we’ll just have to wait and see…

Cheers to new phones!

Find all your Apple news, past and present, here: https://www.apple.com/pr/library/

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