As 2018 begins to wind down, November showed no signs of slowing down for digital marketing! Facebook and YouTube each began to roll out new features to benefit users on a day-to-day basis, and more importantly, keep them happy while using the platforms. LinkedIn reported to be testing ways to connect with a younger demographic,…
PR pros everywhere have developed unique methods for media relations planning, but we all should have one tactic in common: using editorial calendars for strategy creation. The benefits of consulting editorial calendars when building out PR campaigns are countless; it is an essential technique to staying relevant to editors as well as remaining on-trend in…
Read On from The Benefits of Editorial Calendars for 2019 Planning
[et_pb_section fb_built=”1″ _builder_version=”3.0.47″ custom_padding=”0|0px|54px|0px|false|false”][et_pb_row _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0|0px|27px|0px|false|false”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.2.2″]In the world of PR and lifestyle brands, Q4 kicks off the peak holiday season for short-lead media. That means we have about a two-month window (until late October) to curate press lists, fact check product copy, and finalize images to ensure…
With the back to school season in full swing, our team decided to take some time to remember our “glory days.” While we all still consider ourselves students as we are continuously learning from one another in the office, there was once a time when we used to pull all-nighters and cram for finals. And…
Read On from Our College Years: Memories, Experiences, and Fun!
Ok, don’t freak out. PR isn’t dead (we have the awards to prove it), but a strict media-relations strategy is not as effective as it once was. Relying solely on media gatekeepers to disseminate your message and reach your audiences is becoming a thing of the past. Today it’s critical for brands to recognize that…
February, the month most commonly associated with l-o-v-e, is amongst us. With Valentine’s Day marketing campaigns and gift guides having surrounded us for the past month, I can’t help but wonder about the creative minds behind them. What are they most passionate about? For me, it’s public relations. It allows for me to utilize my…
Read On from The Passion Behind the Public Relations Team at lotus823
Though CES is still a few months away our team is busy with their final preparations. From award submissions to booking media events, there’s still a lot to be done before they head to Vegas in January! Join us on the road to CES 2017 as we share the team’s insights and advice for those…
The annual global consumer electronics and technology tradeshow, CES, is an exciting time for businesses, marketers, and tech enthusiasts alike! A buzzing sea of excitement, the tradeshow floor is filled with folks who’ve traveled the world to announce new products, exhibit their brand, or simply check out the plethora of innovation. CES has been a…
Huge crowds, client meetings, product launches – there’s a lot for PR pros to juggle during CES week. Planning for CES can be overwhelming, especially for a first time attendee. Luckily we have some CES veterans in the office that shared some valuable insights on what first time CES attendees absolutely need to know. Read…
We see it everyday – actors, musicians, experts, and even dogs talking (or barking) up a storm about a brand that they love. If you didn’t already know, these are called Brand Ambassadors. Due to their influence over a particular community, brands select these recognizable folks to amplify their message surrounding one-off campaigns or long-term…
Read On from Tips for Success: 4 Questions to Start off your Brand Ambassador Program
Celebrity endorsements are a great marketing tool for many brands – they aid in expanding the brand’s reach and audience, and help to establish a certain cachet by being “approved” by that celebrity. But, what happens when the beloved celebrity makes a mistake? How does this affect your brand and what do you do? The…
Read On from Marketing Case Studies: Celebrity Endorsements Gone Wrong
Newsjacking is still a fairly new marketing tactic in the world of public relations and social media, and marketers are using it to their advantage on a daily basis. But what exactly IS newsjacking? To put it simply, newsjacking is the act of leveraging trending topics to generate attention and boost brand exposure. It sounds…
Read On from What is Newsjacking? The Good, the Bad and the Ugly
It’s autumn and leaves aren’t the only things changing here at lotus823. As our PR team preps for the busy trade show season, a new member has been added to the ranks! Katie Lynch recently joined the lotus823 team as a PR Assistant Account Executive. After a whirlwind first week, we wanted to check in…
Read On from lotus823 Employee Spotlight: Katie Lynch, PR Assistant Account Executive
While I certainly love to sing the importance of an integrated marketing strategy from the mountaintops, I still know plenty of traditional PR folks who react to mentions of “SEO” or “Google Analytics” like a deer in headlights. It’s the same reaction people give when they hear the word “dentist.” And, although I do fall…
Read On from SEO 101 for PR Pros: Understanding the Impact of Your Media Results
It’s that time of year again! While summertime oftentimes is synonymous with lackadaisical days, many PR professionals may not feel the slower pace that is the quintessential summer for many folks. From trade shows to product launches, crowdfunding campaigns, and even prepping for holiday editorial opportunities, the lotus823 PR team has been propelling forward in…
The ways in which we are exposed to content and how we engage with brands has evolved over the course of history. Gone are the days where PR pros solely relied on the newspaper, TV or radio to generate brand awareness. The emergence of social media has radically changed not only the methods in which…
Hello and welcome to the lotus823 headquarters. If you consider yourself a creative individual with a vivid imagination (as I do), you may find yourself pondering at times: I wonder what his/her life is like. I wonder what his/her office looks like. I wonder what his/her home looks like. Is it modern or traditional? Is…
Read On from Agency Life: A Sneak Peek Inside the lotus823 Office
Influencer marketing, or aligning with influential people to generate brand awareness, can be a valuable tactic if leveraged properly. While the term can imply a number of practices, there are certain steps you should always take no matter what type of campaign you are executing. Here at lotus823, we often recommend that influencer marketing be…
Read On from Tips for Success: Add Influencer Marketing To Your Next PR Strategy
When it comes to generating buzz, many small businesses wonder how they can compete with the larger players in their space. They worry how they can get their name recognized without the hefty budgets that most giant companies have. As a start-up ourselves, lotus823 understands that goal of gaining notoriety. In addition to the work…
Have you hit a creative block? Or maybe just need some inspiration to help get you through your day? TED Talks often help me when I’m facing a challenge, be it at work or in my personal life. TED is a non-profit organization devoted to “ideas worth spreading.” They offer up some amazing knowledge from…
Read On from Need Some Inspiration? Top TED Talks for Marketers and PR Pros
Summer has come to an end but the content never stops. Check out our PR and digital marketing news, tips and advice from August 2014….
As a public relations and content marketing agency, we develop strategies for both B2C (business to consumer) and B2B (business to business) brands with a wide range of products and services from consumer electronics to AV solutions. While many people would consider B2C and B2B communications to be quite different and incompatible, our experience has…
Read On from PR Strategies That Work for B2B and B2C Clients
Recently, I had the opportunity to plan a product launch event for one of our clients, and while stressful at times, I loved being part of the process. Now that the event is complete, and deemed a success by both the client and the media, I am able to reflect and share my recipe for…
Award-winning PR and Digital Marketing Agency Selected by Knomo for PR, social media and branding services. lotus823, a PR and digital marketing agency based in New Jersey, is proud to announce a new client partnership with Knomo, a London-based brand that designs and markets stylish bags and cases that organize and protect digital accessories designed…
Read On from lotus823 Welcomes Addition of Knomo to Client Roster
I remember sitting in one of my public relations classes as a college sophomore and hearing my professor say, “Part of this course will require you to complete an internship.” I wanted to run for the door. I had just declared my major. Nervous, I began searching for local internships and came across a nonprofit…
Oftentimes, we lead two different lives – our professional life and our personal life. We usually focus on different activities in each life and do not find similarities in what we do in our free time with what we do at work. As both a PR specialist and a bride-to-be, however, I have started to…
Read On from Finding Similarities: PR Campaigns and Wedding Planning
It’s that time of year again! Years of hard work have been celebrated as students donned their caps and gowns and completed their graduation. For most of those college graduates, now marks the beginning of the dreaded job search. Job searching, as well as internship searching, can be stressful and overwhelming for most. You may…
Read On from A Note to Recent Grads: How to Prepare for Job Opportunities
In my last installment of the best in branding and PR, I noted that when a branding strategy is top notch, consumers are not only sold but they may even apply a willing suspension of disbelief for the product’s story. This time, we’re taking it to the next level. While some companies have such top…
Read On from The Best in Branding and PR: Brand Names Used as Generic Terms
A successful branding strategy takes into consideration the target audience, your value proposition and how to best convert a customer into a sale. Easier said than done of course, but when done right, consumers are not only sold, but they may even apply a willing suspension of disbelief for the product’s story. And, if we…
Read On from The Best in Branding and PR: Little White Product Lies
Typically, tech startups are known for having a small team with the members wearing a lot of hats. Whether you are making changes to your product(s) or service(s), scheduling time to speak with investors, executing various PR and digital marketing efforts, or addressing customer service issues, communicating internally with your team is crucial. As a…
Read On from Internal Communications Best Practices for Tech Startups
In the month of April, we traveled to California, New York, Chicago and even had someone join us from Florida. Why all the traveling you ask? To bring you all the latest on social media, public relations and marketing!…
Read On from PR and Digital Marketing Monthly Roundup – April 2014
EATONTOWN, N.J. – lotus823, a PR and digital marketing agency based in New Jersey, is pleased to announce the recent appointment of Nancy Kohlreiter as Director of Business Development and Operations. In her new role, Kohlreiter will lead the Business Development team, utilizing her 13 years of experience in merchandising to foster new business relationships…
There are many benefits associated with being a thought leader – a person or individual that is well known and seen as a trusted expert on a particular topic. According to Forbes, “It is, without question, one of the most effective and efficient ways to generate new business from new clients as well as from…
Read On from Growing Your Brand With PR Through Thought Leadership
So, you have a cool product or offer an amazing service. You know it, but how do you get your target audience to know it? Simple: marketing. If you put your passion and money into your product or service, but have little to no marketing experience, you’re probably asking yourself, “How do I get the…
Read On from The List of PR and Digital Marketing Essentials for Tech Startups
I still remember the first time I booked a TV segment. I was a sophomore in college and one of my public relations courses required us to find a nonprofit organization and volunteer our PR services, so I decided to pitch local news stations about an upcoming event we were having. Heeding my professor’s advice,…
Read On from 5 Tips from a PR Professional on How to Pitch a TV Producer
If you know me, you know that I’m a diehard fan of AMC’s powerhouse show, The Walking Dead (TWD). Oftentimes, I envision how life would be if a true zombie apocalypse were to occur: I would instantly be eaten. Now that season 4 has come to a close, I’m not sure what I’ll do with…
Read On from What AMC’s #TheWalkingDead Can Teach Us About PR and Digital Marketing
EATONTOWN, N.J. – March 2014 – lotus823, a PR and digital marketing agency based in New Jersey, is proud to announce the addition of a new client – Peerless-AV, a Peerless Industries, Inc. company and leading designer, manufacturer and distributor of Made-in-the-USA audio-visual solutions. Through this new partnership, lotus823 will provide public relations and digital…
Read On from PR and Digital Marketing Agency lotus823 Announces Addition of New Client, Peerless-AV
As a public relations professional, part of my job is to keep up to date with current events. From pitching a trend piece to pulling off a successful newsjacking, we PR pros must constantly be thinking about how our clients fit into the bigger picture in order to compete in the media relations game. Here…
Read On from Don’t Live Under a Rock: A PR Specialist’s Tips on How to Stay Informed
I recently returned from a family trip to Walt Disney World – a place that felt brand new to me, as I had little to no memory of my first time visiting this magical land. Though I have little memory of my last visit, returning to the park at age 28 has afforded me a…
Any PR professional will tell you that a MAJOR part of his/her PR toolkit is their media lists. This is essentially the “bread and butter” of any PR team and is not something to be shared with just anyone. If compromised, it would be like losing all of your phone contacts when you purchase a…
Let’s face it – everyone is exposed to stress at one point or another at work. Whether it’s preparing for a big meeting or working with tight deadlines, we are all eventually put into a position where the pressure is on. November and December are particularly busy months at our integrated marketing agency as we’re…
Most kids want to be something like a doctor, a lawyer or a teacher when they grow up. I used to dream of becoming a trapeze artist and joining the circus. I don’t spend my days flying high under the big top; however, I like to think I came pretty close with my career in…
Read On from Working in Integrated Marketing… My Childhood Dream of Joining the Circus Came True
Let’s face it, we all get stressed at work but some of us just handle it better than others. At lotus823, we are all perfectionists so we often bring stress on ourselves when managing our PR campaigns. However, we always know how to add a little fun to our workday and keep our stress levels…
Music is a big source of motivation for lotus823. Day in and day out, we always have tunes blasting from our office sound system and we think it’s time to give all of our fans a taste of what a day in the life of a loti sounds like. So without further adieu, we’d like…
Read On from lotus823 Wants to be Your Integrated Marketing AOR: Agency of Rock
The beauty of social media is that you can instantly share anything with your friends, followers, and the world. The downside of social media is that you can instantly share anything with your friends, followers, and the world. With Twitter and Facebook, we have amazing opportunities to share our messages and thoughts with tons of…
Read On from To Tweet or Not to Tweet? Tips To Avoid a PR Blunder
LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 12, 2025
An End-To-End Marketing & Sales Solution for Suppliers and Brands lotus823 is excited to announce its partnership with CMI Corporation. This new partnership combines the capabilities of CMI, which is to link brands and suppliers with retailers, with the full-service public relations and marketing capabilities of lotus823. CMI works with retailers such as, but...
Read On from LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 9, 2025
Introducing a A New End-To-End Marketing & Sales Solution for the Music Industry & Beyond We are thrilled to announce our partnership with Sound Strategy Marketing. This new partnership forges a bond between a traditional manufacturers’ rep firm, Sound Strategy Marketing, LLC, specializing in MI, Pro Audio, DJ, and CE, with the full-service public relations...
Read On from LOTUS823 & SOUND STRATEGY MARKETING ANNOUNCES STRATEGIC PARTNERSHIP
Media Training for Trade Shows: Why It’s Important
March 25, 2025
You invest a lot into trade shows. The significant time coordinating and planning the logistics. The money spent on elaborate booth builds and attendance. The travel for your employees. Have you invested in preparing your team to speak with the media who attend? Media training for trade shows is often an overlooked preparation tactic. A...
Read On from Media Training for Trade Shows: Why It’s Important
