There are a lot of tips and tricks to consider when your business is diving into social media marketing, such as “which hashtags should I use?” or “does this picture clearly match the message I am trying to send?” There is a method, though, to all of the social media marketing madness that often requires…
We had the pleasure of welcoming Emma Rawson, a business student from the UK, into our New Jersey office for a week. We asked her to guest blog her experience working with our PR and digital marketing teams. To see all of our posts from guest bloggers click here. If you would like to be…
Read On from A British Invasion: Learning the PR ropes at lotus823
Hello and happy summer! The pleasant weather isn’t the only thing we’ve been excited about. Here at lotus823 we’ve been collaborating through some hands-on team building, looking at how brands can turn a scandal into beneficial press, brilliant summer campaigns, and how some of our favorite local businesses are thriving through recognizable marketing campaigns. Of…
Read On from Summer at the Jersey Shore with lotus823 – Digital Marketing Roundup
At our digital marketing agency, social media is a part of who we are. Whether it be for professional or personal use, our social media team is on numerous networks at any given time of the day. It’s like Christmas morning when we receive an update notification to our phones about the latest filter,…
Read On from Behind the Scenes of Social Media Marketing with the lotus823 Team
Happy May! We’ve been powering through the cold weather for some time now and the summer is right around the corner at this point. Let me just say, we’re really excited. Listen, we know April weather can be a bit crumby and might get you down. So, we understand if you missed a blog or…
Read On from lotus823’s Digital Marketing Roundup – April 2015
When I graduated from college, I began my job search for an agency where I could jumpstart my career. An overly simplified version of how this process turned out? It was like finding the perfect pair of shoes. It may seem silly to compare my job search to a pair of shoes, but here is…
Read On from Can Searching for an Agency Job Be Like Searching for New Shoes?
It’s usually true that the early bird gets the worm. At lotus823, we concur with this saying, especially when we start to think about holiday gift guide pitching. If you’ve ever worked at a public relations agency then you understand the stresses holiday gift guides can bring to your team starting in the warm months…
Award-winning PR and Digital Marketing Agency Selected by Knomo for PR, social media and branding services. lotus823, a PR and digital marketing agency based in New Jersey, is proud to announce a new client partnership with Knomo, a London-based brand that designs and markets stylish bags and cases that organize and protect digital accessories designed…
Read On from lotus823 Welcomes Addition of Knomo to Client Roster
Award-winning New Jersey PR and digital marketing agency, lotus823, is pleased to announce the addition of its new client, Healbe™, an innovative leader in whole body health management. In partnering with Healbe™, lotus823 will implement a comprehensive public relations strategy to further increase brand awareness and visibility of The Original 100% Automatic Body Manager, GoBe™….
Read On from lotus823 Expands Clientele With Addition of Healbe™
In my last installment of the best in branding and PR, I noted that when a branding strategy is top notch, consumers are not only sold but they may even apply a willing suspension of disbelief for the product’s story. This time, we’re taking it to the next level. While some companies have such top…
Read On from The Best in Branding and PR: Brand Names Used as Generic Terms
Typically, tech startups are known for having a small team with the members wearing a lot of hats. Whether you are making changes to your product(s) or service(s), scheduling time to speak with investors, executing various PR and digital marketing efforts, or addressing customer service issues, communicating internally with your team is crucial. As a…
Read On from Internal Communications Best Practices for Tech Startups
“We live in a visual world. Use a picture to draw in more readers.” –Michael Hyatt, during his 7 Rules to Writing Blog Posts That Get Read and Shared session at Social Media Marketing World 2014 We can all agree that the main goal of any content marketing strategy is to get as many…
EATONTOWN, N.J. – lotus823, a PR and digital marketing agency based in New Jersey, is pleased to announce the recent appointment of Nancy Kohlreiter as Director of Business Development and Operations. In her new role, Kohlreiter will lead the Business Development team, utilizing her 13 years of experience in merchandising to foster new business relationships…
If you know me, you know that I’m a diehard fan of AMC’s powerhouse show, The Walking Dead (TWD). Oftentimes, I envision how life would be if a true zombie apocalypse were to occur: I would instantly be eaten. Now that season 4 has come to a close, I’m not sure what I’ll do with…
Read On from What AMC’s #TheWalkingDead Can Teach Us About PR and Digital Marketing
Have you ever given yourself five minutes to browse the Internet and wound up looking at the clock forty minutes later and wondering where the time went? Yeah, I’d say that’s pretty much a routine for me. Everyday, there’s fresh, engaging content online that we can’t help but share with friends and coworkers. From the…
Read On from Keeping Content Creative: Tips From A Constant Consumer
EATONTOWN, N.J. – March 2014 – lotus823, a PR and digital marketing agency based in New Jersey, is proud to announce the addition of a new client – Peerless-AV, a Peerless Industries, Inc. company and leading designer, manufacturer and distributor of Made-in-the-USA audio-visual solutions. Through this new partnership, lotus823 will provide public relations and digital…
Read On from PR and Digital Marketing Agency lotus823 Announces Addition of New Client, Peerless-AV
Just because you didn’t succeed with your New Year’s resolution doesn’t mean you have failed. It’s only February. Take action to continue to better yourself and your company with some of our best practices and tips for your public relations and digital marketing strategies….
Over the past few years, users have learned that social media is not only a platform to keep in contact with family and friends, but also a means of direct communication with brands they know and trust. As a digital marketing agency, we have seen firsthand the positive and negative impacts that customer service on social…
Read On from Keeping Consistent: Customer Service on Social Media
Your homepage is the epicenter of your online presence, so let’s figure out how to shake things up with it. It’s often the most trafficked page on your entire website and your first chance at impressing your customer, so honing your homepage is a key step to implementing a digital marketing strategy. Here is a…
Read On from Make Your Homepage Feel Like Home: User-Friendly and SEO Tips
As with any New Year, you can expect to see new ideas, perspectives and technology. Our first roundup of 2014 will feature great digital marketing tips, CES 2014 fun and our point of view on why our job is better than yours….
Read On from The Digital Marketing Monthly Roundup – January 2014
Marketing professionals know that things rarely ever stay the same. Whether you’re a PR practitioner, community manager, or SEO guru, change is the engine that drives the digital marketing industry. Being a professional in the digital marketing world can be likened to the movie 50 First Dates. Every day you learn new things; even master…
Read On from Digital Marketing: A Machine of Perpetual Motion
Media Training for Trade Shows: Why It’s Important
March 25, 2025
You invest a lot into trade shows. The significant time coordinating and planning the logistics. The money spent on elaborate booth builds and attendance. The travel for your employees. Have you invested in preparing your team to speak with the media who attend? Media training for trade shows is often an overlooked preparation tactic. A...
Read On from Media Training for Trade Shows: Why It’s Important
Unlocking Marketing Opportunities at CES 2025
November 25, 2024
The Consumer Electronics Show (CES) has long been the premier global stage for showcasing innovation in technology and consumer products. With CES 2025 just around the corner, it’s time for brands, marketers, and innovators to strategize how to make the most of this unparalleled platform. Whether you’re a startup looking for exposure or a seasoned...
Why Selling to Major Retailers Could Transform Your Business
November 20, 2024
Are you a manufacturer looking to boost your sales and expand your market presence? Partnering with major retailers might just be the strategy you need to achieve these objectives. Here are seven compelling reasons why this approach can elevate your business. 1. Amplified Brand Visibility When you partner with major retailers, your products are exposed...
Read On from Why Selling to Major Retailers Could Transform Your Business
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