Thinking about hiring a PR firm? Whether this is a process that you have gone through in the past or your brand new business is looking for experienced PR professionals for the first time, there are certain things that should be considered. With so many agencies to choose from, it certainly can be an overwhelming…
Read On from Find Your Match: Hiring the Right Public Relations Agency
“It’s the holiday season…” and we just had another wonderful month! Happy December, folks! With all the hustle and bustle of holiday gift guide planning, CES strategies, and awards dinners, we’re pausing for a moment to take a look back on the stats, news, and thoughts from the month of November. Join us! The Buying…
We had the pleasure of welcoming Emma Rawson, a business student from the UK, into our New Jersey office for a week. We asked her to guest blog her experience working with our PR and digital marketing teams. To see all of our posts from guest bloggers click here. If you would like to be…
Read On from A British Invasion: Learning the PR ropes at lotus823
It’s the nightmare that’s bound to keep any digital marketing agency up at night. Imagine, a wave of bad publicity hitting your brand without warning. You’re left wondering how to clean up the mess on social media. Do you stay silent, hoping the tide passes? Perhaps you choose to face the barrage head on. We’re…
Happy May! We’ve been powering through the cold weather for some time now and the summer is right around the corner at this point. Let me just say, we’re really excited. Listen, we know April weather can be a bit crumby and might get you down. So, we understand if you missed a blog or…
Read On from lotus823’s Digital Marketing Roundup – April 2015
Integrated marketing is a very unique, yet dynamic industry. You have the creative thinkers, professional writers, and go getters all under one roof. As a newbie to the industry, I quickly learned that collaborative work is very important for the ultimate success of the individual and the agency. At lotus823, we like to see each…
Read On from Agency Life: 9 Struggles Every Marketing Pro Experiences
When I graduated from college, I began my job search for an agency where I could jumpstart my career. An overly simplified version of how this process turned out? It was like finding the perfect pair of shoes. It may seem silly to compare my job search to a pair of shoes, but here is…
Read On from Can Searching for an Agency Job Be Like Searching for New Shoes?
Prior to joining lotus823, I worked for a large, global PR agency where my colleagues were based in San Francisco, Chicago, Boston, and Washington, D.C. While I had the chance to meet most of my teammates in-person, there were a few I never met face-to-face, including my direct manager. When I joined lotus823, I entered…
Read On from A Day in the Life of a PR Pro – East Coast vs. West Coast
With the weather heating up, so are we! Lets recap on the past month of content that we’re always so excited to share with you. From planning weddings to waiting tables (we’re not kidding) we have all of our PR and digital marketing insights right here in one place! Dig in!…
As a PR and Digital Marketing Agency, we are often called upon to draft and submit awards entries on behalf of our clients. These awards stretch across multiple industries and normally focus on product categories – especially since many of lotus823’s clients offer products, including consumer electronics and AV solutions. Not only does our team…
It’s that time of year again! Years of hard work have been celebrated as students donned their caps and gowns and completed their graduation. For most of those college graduates, now marks the beginning of the dreaded job search. Job searching, as well as internship searching, can be stressful and overwhelming for most. You may…
Read On from A Note to Recent Grads: How to Prepare for Job Opportunities
Typically, tech startups are known for having a small team with the members wearing a lot of hats. Whether you are making changes to your product(s) or service(s), scheduling time to speak with investors, executing various PR and digital marketing efforts, or addressing customer service issues, communicating internally with your team is crucial. As a…
Read On from Internal Communications Best Practices for Tech Startups
EATONTOWN, N.J. – lotus823, a PR and digital marketing agency based in New Jersey, is pleased to announce the recent appointment of Nancy Kohlreiter as Director of Business Development and Operations. In her new role, Kohlreiter will lead the Business Development team, utilizing her 13 years of experience in merchandising to foster new business relationships…
There are many benefits associated with being a thought leader – a person or individual that is well known and seen as a trusted expert on a particular topic. According to Forbes, “It is, without question, one of the most effective and efficient ways to generate new business from new clients as well as from…
Read On from Growing Your Brand With PR Through Thought Leadership
If you know me, you know that I’m a diehard fan of AMC’s powerhouse show, The Walking Dead (TWD). Oftentimes, I envision how life would be if a true zombie apocalypse were to occur: I would instantly be eaten. Now that season 4 has come to a close, I’m not sure what I’ll do with…
Read On from What AMC’s #TheWalkingDead Can Teach Us About PR and Digital Marketing
EATONTOWN, N.J. – March 2014 – lotus823, a PR and digital marketing agency based in New Jersey, is proud to announce the addition of a new client – Peerless-AV, a Peerless Industries, Inc. company and leading designer, manufacturer and distributor of Made-in-the-USA audio-visual solutions. Through this new partnership, lotus823 will provide public relations and digital…
Read On from PR and Digital Marketing Agency lotus823 Announces Addition of New Client, Peerless-AV
Let’s face it – everyone is exposed to stress at one point or another at work. Whether it’s preparing for a big meeting or working with tight deadlines, we are all eventually put into a position where the pressure is on. November and December are particularly busy months at our integrated marketing agency as we’re…
Let’s face it, we all get stressed at work but some of us just handle it better than others. At lotus823, we are all perfectionists so we often bring stress on ourselves when managing our PR campaigns. However, we always know how to add a little fun to our workday and keep our stress levels…
Perseverance, fortitude and a serious dose of flexibility are the make or break traits for an often unforgiving industry. Allow me to put my existentialist hat on and ask an outrageously bold question: Why am I still doing this? Now bear with me just a second. You should know that I absolutely love my job….
Read On from JB’s Lessons from the Trenches: Surviving Agency Life
Public relations agency lotus823 has been chosen by iWatchz for integrated PR and SEM services. Premier PR and SEM Services to Begin iWatchz selects lotus823 for integrated PR and SEM services. The public relations agency is set to launch a public relations and SEO strategy to familiarize the U.S. market with the iWatchz brand. iWatchz…
Read On from Public Relations Agency lotus823 Secures Contract With iWatchz
lotus823, search engine marketing and PR agency, has been selected by Bluw Toys to design an integrated SEM and PR plan that will introduce EggBods™ to the US market. Search Engine Marketing Services to Begin Bluw Toys has selected lotus823, a search engine marketing and PR agency, to help launch the EggBods™ brand in the…
Read On from Integrated SEM and PR Plan Launched by lotus823 for EggBods™ by Bluw Toys
LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 12, 2025
An End-To-End Marketing & Sales Solution for Suppliers and Brands lotus823 is excited to announce its partnership with CMI Corporation. This new partnership combines the capabilities of CMI, which is to link brands and suppliers with retailers, with the full-service public relations and marketing capabilities of lotus823. CMI works with retailers such as, but...
Read On from LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 9, 2025
Introducing a A New End-To-End Marketing & Sales Solution for the Music Industry & Beyond We are thrilled to announce our partnership with Sound Strategy Marketing. This new partnership forges a bond between a traditional manufacturers’ rep firm, Sound Strategy Marketing, LLC, specializing in MI, Pro Audio, DJ, and CE, with the full-service public relations...
Read On from LOTUS823 & SOUND STRATEGY MARKETING ANNOUNCES STRATEGIC PARTNERSHIP
Media Training for Trade Shows: Why It’s Important
March 25, 2025
You invest a lot into trade shows. The significant time coordinating and planning the logistics. The money spent on elaborate booth builds and attendance. The travel for your employees. Have you invested in preparing your team to speak with the media who attend? Media training for trade shows is often an overlooked preparation tactic. A...
Read On from Media Training for Trade Shows: Why It’s Important
