by lotus823 | Apr 6, 2022 | Advertising, Best Practices, Consumer Behavior, Content Marketing, Digital Marketing, Instagram, Integrated Marketing, Social Media, Social Media Marketing
You have probably heard people say that trust is a vital component of relationships. Building successful relationships aren’t just important with friends and family, but also for businesses. And the relationship between a brand and its consumer base is one of the most...
by lotus823 | Mar 21, 2022 | Best Practices, Blogs, Branding, Digital Marketing, Influencer Marketing, Integrated Marketing, Marketing, Small Business, Social Media, Social Media Marketing, Uncategorized
With product launches having so many moving parts, a lack of resources leads to 95% of new developments to fail. If you want your product to be well received after its release, you need a groundbreaking launch that captivates everyone’s attention. But what does it...
by lotus823 | Feb 15, 2022 | Advertising, Best Practices, Digital Marketing, Google Advertising, Google AdWords, Integrated Marketing, Marketing, Public Relations, Search Engine Marketing, Search Engine Optimization, Small Business, Technology
Google Ads has been one of the leading advertising platforms for over two decades and remains trusted by millions of marketers worldwide. Due to Google’s immense reach, various capabilities, and cost-effectiveness, Google Ads is a great option for those who wish to...
by lotus823 | Nov 12, 2021 | Best Practices, Blogs, Branding, Custom Research, Digital Marketing, E-mail Marketing, Influencer Marketing, Integrated Marketing, Social Media, Social Media Marketing
In a fast-paced digital world, brand recognition and originality are not as simple as it once was. To stand out in the crowded marketplace, brands must focus on a combination of digital marketing and public relations efforts. An integrated marketing campaign is the...
by lotus823 | Oct 22, 2021 | Affiliate Marketing, Best Practices, Blogs, Digital Marketing, Integrated Marketing, Marketing, Public Relations
Are your brand’s marketing efforts maximizing exposure, traffic, and sales? Affiliate marketing is an effective way for your brand to reach new consumers, drive online sales, and increase overall visibility. When used in conjunction with a public relations strategy,...
by lotus823 | Oct 7, 2021 | Advertising, Best Practices, Blogs, Consumer Behavior, Digital Marketing, E-mail Marketing, Holiday, Integrated Marketing, Marketing, Public Relations, Small Business
Now is the time to start prepping your holiday marketing campaigns! With Black Friday and Cyber Monday setting online shopping records last year – surging nearly 22% year-over-year, 2021 doesn’t show any signs of slowing down. Looking to make the most out...
