by Cassie Bouvier | Sep 17, 2024 | Best Practices, Blogs, CES, Digital Marketing, Marketing, Public Relations, Trade Shows
The Consumer Electronics Show (CES) is one of the biggest trade shows for the latest tech and innovation. With hundreds of thousands of attendees and tons of media coverage, it’s the perfect place to get your brand noticed and create a lasting impression. But just...
by Cassie Bouvier | Aug 20, 2024 | Digital Marketing, Entrepreneur, Marketing, Podcast, Public Relations
In this episode… On this episode of There’s Always a Lyric, David Hernandez talks with Ken Laner, founder of Neuro Health and seasoned sales expert. They dive into the significance of building strong relationships in sales, marketing, and law, focusing on how...
by Cassie Bouvier | Jul 30, 2024 | Business Development, Entrepreneur, Marketing, Podcast, Public Relations
In this episode… Join David Hernandez, host of There’s Always a Lyric, as he chats with Yohan Jacob, founder of Retailbound. They dive into the retail industry’s complexities, discuss Retailbound’s unique approach to brand success, and explore the importance of...
by Ellen Cockrell | Jul 12, 2024 | Branding, Content Marketing, Graphic Design, Integrated Marketing, Marketing, Public Relations
Take a moment and think about some of the most popular brands you know. Maybe it’s Target, Nike, the soda you had with lunch, or even your favorite sports team. If I asked you to pick these brands’ logos out of a sea of others, I bet you’d be able to do so...
by Cassie Bouvier | Jun 18, 2024 | Best Practices, Digital Marketing, Marketing, Public Relations, Social Media, Uncategorized
In this episode… Join David Hernandez, host of There’s Always a Lyric, and 30-year marketer turned Rutgers University professor, author, and keynote speaker, Mark Beal as they dive deep into Mark’s media junky past, current in-class Gen Z think tank’s, and of course...
by Cassie Bouvier | Jun 13, 2024 | Best Practices, Branding, Digital Marketing, Facebook, Instagram, LinkedIn, Marketing, Social Media, Social Media Marketing
Today’s consumers, particularly Gen Z and Millennials, demand honesty, integrity, and transparency from brands. Authentic branding involves aligning marketing with the company’s values and actions, which includes consistency, customer focus, and a clear...