by Ellen Cockrell | Jul 12, 2024 | Branding, Content Marketing, Graphic Design, Integrated Marketing, Marketing, Public Relations
Take a moment and think about some of the most popular brands you know. Maybe it’s Target, Nike, the soda you had with lunch, or even your favorite sports team. If I asked you to pick these brands’ logos out of a sea of others, I bet you’d be able to do so...
by Cassie Bouvier | Jun 18, 2024 | Best Practices, Digital Marketing, Marketing, Public Relations, Social Media, Uncategorized
In this episode… Join David Hernandez, host of There’s Always a Lyric, and 30-year marketer turned Rutgers University professor, author, and keynote speaker, Mark Beal as they dive deep into Mark’s media junky past, current in-class Gen Z think tank’s, and of course...
by Cassie Bouvier | Jun 13, 2024 | Best Practices, Branding, Digital Marketing, Facebook, Instagram, LinkedIn, Marketing, Social Media, Social Media Marketing
Today’s consumers, particularly Gen Z and Millennials, demand honesty, integrity, and transparency from brands. Authentic branding involves aligning marketing with the company’s values and actions, which includes consistency, customer focus, and a clear...
by Cassie Bouvier | May 16, 2024 | Digital Marketing, Entrepreneur, Integrated Marketing, Marketing, Public Relations, Social Media
In this episode… Join David Hernandez, host of There’s Always a Lyric, as he speaks with Debra Rizzi, the President, partner, and co-founder of rizco, a woman-owned brand-led marketing agency. Tune in as they discuss the impact of AI, how she finds her work-life...
by Cassie Bouvier | May 9, 2024 | Best Practices, Blogs, E-mail Marketing, Marketing, Public Relations
Crafting a great media pitch is key to attracting top-tier journalists, bloggers, and influencers. It’s not just about thinking like a journalist and tailoring your pitch—it also needs to be interesting, brief, and relevant. Mastering this skill is crucial if...
by Samantha Lins | Feb 20, 2024 | Marketing, Podcast
In this episode… Mike McFadden, President of eAccountable, provides the motivation we all need to just get started in this episode of There’s Always a Lyric, hosted by David Hernandez. “Start with the first thing close in, the step you don’t want to take.”...