Marketing Do’s and Don’ts for Your New Product Launch
With product launches having so many moving parts, a lack of resources leads to 95% of new developments to fail. If you want your product to be well received after its release, you need a groundbreaking launch that captivates everyone’s attention. But what does it...
February Highlights: Digital Marketing & Industry News
Although the month may have been shorter, February is following the momentum that started the new year strong with plenty of interesting updates and affairs occurring in the industry. We want your brand to have the information it needs to be able to take charge of the...
5 Benefits of Having a Brand Ambassador Program
Brand ambassadors are a great tool to assist companies in their marketing efforts. Whether with a small or large business, brand ambassadors can help companies tap into their target market more by being a representation of the brand’s voice and promoting its products....
Q&A With IHA: What to Expect at The Inspired Home Show 2022
The International Housewares Association (IHA) has been the host of the world’s leading home and housewares trade show for over 80 years. Each year, thousands of products, and innovations–from tabletop and kitchen essentials to cook and bakeware–are featured and on...