Trade Show Marketing
Your Trade Show Team
Drawing from our roots in the consumer home and housewares, lifestyle, and technology spaces, we take our cues from a variety of markets that impact and inspire customers. Whether it’s culinary, home environment, and health and wellness, or audio, travel, or consumer technology, our diverse experience gives clients direct access to industry-first events and other high-profile opportunities. The end result is relevant brand exposure that delivers consumer and retailer affinity for your brand. From the Consumer Electronics Show (CES) and The Inspired Home Show [formerly the International Home + Housewares Show (IH+HS)], to curated brand events, we will keep your brand top-of-mind before, during, and after shows.
Free eBook: Trade Show Tips & Tricks
Why does your business need trade show marketing?
- 92% of executives find new products at trade shows
- 77% of executives found new suppliers at trade shows
This free eBook will give you insight into:
- Popular trade shows for your industry
- Registration pointers
- Media opportunities
- Tips for the day of the show
- What to do after the show
Expert Support for Industry Trade Shows
As veterans of a variety of housewares and technology trade shows, our trade show marketing agency knows the ins and outs of what to expect, giving your brand the advantage over other exhibitors. Leading up to any trade show, our team works diligently to ensure that your brand will stand out among other key players in the industry.
Whether that entails pre-show marketing, distributing press releases, setting up booth appointments, or generating buzz, we can develop an integrated trade show marketing plan and tailor your brand’s needs to any show.
Our team is able to provide support on the trade show floor to enhance the representation of your brand and speak directly to the press, as well. Lastly, we monitor the success of your presence at the show, measuring and tracking media coverage received in real time.
Consumer Electronics Show (CES)
Known as the place to be for consumer technology-focused businesses and individuals, CES provides innovators with an opportunity to introduce new ideas and products to the market on a global level. Our team of seasoned CES marketers know it takes more than just showing up to get the maximum impact from the biggest tech event of the year. From driving booth traffic and press exposure, to fostering high-profile influencer and social media engagement, lotus823 employs an extensive suite of services tailored to your brand’s show goals.
The Inspired Home Show
Since 1927, the International Housewares Association (IHA) has hosted one of the United States’ largest trade shows in Chicago. Formerly known as the International Home + Housewares Show (IH+HS), the recently renamed show aims to bring home and housewares manufacturers to a central location to display their best and most innovative products annually. Our seasoned culinary, home, and lifestyle team can provide your brand with a powerful blend of strategic digital marketing, Amazon, and public relations services to maximize your experience at the show.