Meet the Team

David’s visionary leadership, dedicated marketing expertise and drive to excel are at the heart of lotus823’s success and reputation as a trusted partner in the integrated communications space.

David established the agency in 2010 with his wife, Allison, to fill the void for a results-driven integrated boutique firm for both consumer and B2B brands. Prior to launching lotus823, he spent 20 years in the retail and marketing industry, holding leadership roles at such companies as MARS Music, OMI Medical Imaging and Guitar Center.  

David’s passion and creative energy underscore the culture of lotus823. He has been a guest writer and speaker on numerous topics, from Hispanic marketing to digital best practices, for organizations such as TEDx, RCA, and various other companies.  

Nancy manages lotus823’s overall corporate vision with a key focus on efficiently managing the agency’s future expansion and plans for growth and providing counsel on new business development. With over 15 years of experience, Nancy provides the leadership, management, and direction necessary for lotus823 to thrive.

Prior to joining lotus823, Nancy held the position of Senior Director, New Product Acquisition at Office Depot where she was a champion at developing strategic partnerships with major brands inside the organization.

Dan has more than ten years of marketing and public relations experience, having worked extensively in a variety of capacities in the lifestyle and consumer products industries. As Vice President of lotus823, he oversees all client and media relations, from press relations and content creation to event and strategic planning. Prior to joining lotus823, Dan was Vice President of Rachel Litner Associates, a culinary, lifestyle and housewares public relations firm. He has also been a team member at MWW Group in New Jersey and 5W Public Relations in New York City.

As a seasoned marketing executive for B2B and B2C campaigns across various industry verticals, including travel, technology, and managed services, Anthony believes in the  importance of utilizing all internet marketing channels to synergize his client’s message with a focus on branding and increasing relevant traffic, conversions, lead generation, and sales.

Prior to joining lotus823, Anthony served as Director of Marketing for Myriad Supply and Myriad Tech Solutions, where he managed brand strategy and development, website traffic growth, website UI, and overall advertising revenue.

Melissa has an extensive range of digital experience, with a deep understanding of both inbound marketing and paid advertising for eCommerce, lead generation, and branding efforts. Her expertise encompasses everything from social media marketing and conversion rate optimization to SEO copywriting and landing page design.

Before joining lotus823, Melissa held a position with New Jupiter Media, where she created a digital marketing department from the ground up. She holds a Bachelor’s degree in Journalism and English from NYU.

Sam is an energetic marketing professional who brings a versatile background and expertise in the consumer lifestyle, home and tabletop business to her work at lotus823. With vast experience spearheading strategies that encompass digital marketing, public relations, and traditional marketing elements for both consumer and B2B industries, Sam brings an integrated mindset to all her client work.

Additionally, she has created marketing/PR strategies for numerous industry trade shows, such as the New York Tabletop Show; Kitchen & Bath Industry Show (KBIS); Boutique Design New York (BDNY) and more.
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Prior to joining lotus823, Sam managed marketing for Villeroy & Boch, a global luxury home manufacturing brand, in the United States and Canada. Sam holds a Bachelor’s degree in Public Relations from the University of Rhode Island.

Kaitlin is a detail oriented and driven PR professional with a background in the home industry, consumer tech and other lifestyle sectors. Her passion for communication, research, and writing are evidenced in all the services she provides to both consumer and B2B clients.

Prior to joining lotus823, Kaitlin held various positions that have helped shape her into the PR professional she is today. Originally she joined lotus823 as an intern, has worked at SCG Advertising & Public Relations, and has held various other roles within the lifestyle industry. She has also served as the arts & entertainment editor of her college newspaper at Ramapo College.

Kaitlin holds a Bachelor’s Degree in Global Communication & Media from Ramapo College of New Jersey.

Christi has been involved in various different areas of the communications field over the past several years. With experience in public relations, marketing, and journalism, Christi uses her writing and promotional skills to help lotus823’s clients achieve their goals.

As a journalism intern with Asbury Park Press, she gained an understanding of the anatomy of a compelling story. Then, as a public relations intern for a Canadian non-profit organization, she learned more about targeted email campaigns, social media strategies, event planning, and client feature stories. Christi further improved her social media skills while managing a university department’s Facebook account. Upon graduating, she worked as a Purchasing & Communications Coordinator, handling numerous internal and external communication matters for a local company.

Christi has a Bachelor’s Degree in Psychology and Communication Studies (with a minor in Public Relations) from Fairleigh Dickinson University.

As lotus823’s bookkeeper and administrator, Cathy plays an integral role in the company’s accounting and reporting activities, in addition to other related administrative tasks.

She has more than 15 years of financing, purchasing and sales experience, having worked at Duferco Steel Inc. and other corporations. Before joining lotus823, Cathy worked in a client support position for a recruitment advertising agency and focused on event coordination and office management.