Meet the Team

David’s visionary leadership, dedicated marketing expertise and drive to excel are at the heart of lotus823’s success and reputation as a trusted partner in the integrated communications space.

David established the agency in 2010 with his wife, Allison, to fill the void for a results-driven integrated boutique firm for both consumer and B2B brands. Prior to launching lotus823, he spent 20 years in the retail and marketing industry, holding leadership roles at such companies as MARS Music, OMI Medical Imaging and Guitar Center.  

David’s passion and creative energy underscore the culture of lotus823. He has been a guest writer and speaker on numerous topics, from Hispanic marketing to digital best practices, for organizations such as TEDx, RCA, and various other companies.  

Nancy manages lotus823’s overall corporate vision with a key focus on efficiently managing the agency’s future expansion and plans for growth and providing counsel on new business development. With over 15 years of experience, Nancy provides the leadership, management, and direction necessary for lotus823 to thrive.

Prior to joining lotus823, Nancy held the position of Senior Director, New Product Acquisition at Office Depot where she was a champion at developing strategic partnerships with major brands inside the organization.

Rachel is a seasoned professional with more than 30 years of public relations, marketing and journalism expertise. As Chief Strategy Officer, she spearheads global business plans to expand lotus823’s presence and growth in the consumer lifestyle space. Prior to joining lotus823, Rachel was President and Founder of Rachel Litner Associates, a PR agency that specialized in the culinary and home industry. She previously held positions at CIT, Conair Corporation, Fairchild Publications (Home Furnishings Daily) and Harcourt Brace Jovanovich. Her diverse background as an in-house PR executive, magazine editor, and an agency principal plays an instrumental role in creating new growth strategies for clients and the company as a whole.

As a seasoned marketing executive for B2B and B2C campaigns across various industry verticals, including travel, technology, and managed services, Anthony believes in the  importance of utilizing all internet marketing channels to synergize his client’s message with a focus on branding and increasing relevant traffic, conversions, lead generation, and sales.

Prior to joining lotus823, Anthony served as Director of Marketing for Myriad Supply and Myriad Tech Solutions, where he managed brand strategy and development, website traffic growth, website UI, and overall advertising revenue.

Beth provides public relations counsel and leadership, consistently generating strong coverage for her clients. She has garnered placements in and built relationships with publications such as USA Today, Cosmopolitan, Parade, and TWICE. She has developed winning client entries in award programs, including the InfoComm Best of Show Awards and rAVe Readers’ Choice Awards. Beth’s work has also directly resulted in award wins for lotus823, including the PRSA NJ Pyramid Award and the PR News Agency Elite Awards.

Prior to joining lotus823, Beth held positions with Burson-Marsteller and Gutenberg Communications and she holds a Masters in Communication & Information Studies.

Heather joined lotus823 in 2011 and holds a successful track record of managing award-winning integrated, social media, and public relations strategies.

Heather’s knack for relationship-building with trade and mainstream media consistently leads to top-notch placements, such as CNET, USA Today, Parents, SELF, Men’s Fitness, CNBC, TechCrunch, Engadget, Wired, Digital Trends, PCMag, and more.

Her leadership, tactical execution, and results-oriented nature at lotus823 has led to her accounts’ wins of a 2015 PRSA NJ Pyramid Award in Media Relations, a 2014 Ragan’s PR Daily Awards Honorable Mention in Product/Service Launch, a 2014 PRSA NJ Pyramid Awards Honorable Mention for PR on a Shoestring, and a 2013 PR Daily’s Social Media Awards Honorable Mention for Best Event Promotion.

Melissa has an extensive range of digital experience, with a deep understanding of both inbound marketing and paid advertising for eCommerce, lead generation, and branding efforts. Her expertise encompasses everything from social media marketing and conversion rate optimization to SEO copywriting and landing page design.

Before joining lotus823, Melissa held a position with New Jupiter Media, where she created a digital marketing department from the ground up. She holds a Bachelor’s degree in Journalism and English from NYU.

Amanda kicked off her career in the digital marketing field, specializing in organic and paid social media, website design, and content marketing. Her analytical proficiency, paired with her keen organizational skills, gave Amanda a well-rounded foundation as a knowledgeable resource in data analytics and digital strategies.

Her passion for business optimization and analysis has enabled her to evaluate data, processes, and systems to enhance strategies and operations at lotus823. Prior to joining the company, Amanda worked at a digital agency, where she managed a team of 15 while overseeing all marketing activities, maintaining new business development and optimizing business procedures.

Olivia’s communication and media relations skills play an intricate role in her ability to generate meaningful results for a diverse client base. She utilizes her strong writing expertise and PR savvy to secure client coverage in top media outlets, such as CBS News, Chicago Tribune, HuffPost, O Magazine and BRIDES Magazine, as well as leading trade publications.

Prior to joining lotus823, Olivia worked as a Marketing Coordinator at Brand Groupies, where she focused on event planning, media relations, social media and and content marketing for clients.

A graduate of Monmouth University, Olivia is also pursuing a Master of Business Administration (MBA), with a concentration in Marketing and a minor in Public Relations.

As lotus823’s bookkeeper and administrator, Cathy plays an integral role in the company’s accounting and reporting activities, in addition to other related administrative tasks.

She has more than 15 years of financing, purchasing and sales experience, having worked at Duferco Steel Inc. and other corporations. Before joining lotus823, Cathy worked in a client support position for a recruitment advertising agency and focused on event coordination and office management.