Meet the Team

David established the agency in 2010 with his wife, Allison, to fill the void for a results-driven integrated boutique firm for both consumer and B2B brands. Prior to launching lotus823, he spent 20 years in the retail and marketing industry, holding leadership roles at such companies as MARS Music, OMI Medical Imaging and Guitar Center.  

David’s passion and creative energy underscore the culture of lotus823. He has been a guest writer and speaker on numerous topics, from Hispanic marketing to digital best practices, for organizations such as TEDx, RCA, and various other companies.  

Allison’s deep expertise in business operations, human resources, and change management is a driving force behind the success of lotus823.  She established the company in 2010 with her husband, David, and brought more than 20 years of experience to the business that supported its swift and steady growth.

Prior to lotus823, Allison spearheaded change management initiatives (including Six Sigma and ISO 9000 programs) at companies such as Toshiba and Office Depot that resulted in significant, sustainable business improvement and increased profitability.

As a leading force at lotus823 and with a mantra rooted in strong and passionate leadership, Allison has brought to life her vision of creating a company culture that attracts the best people and fosters growth.

Amanda kicked off her career in the digital marketing field, specializing in organic and paid social media, website design, and content marketing. Her analytical proficiency, paired with her keen organizational skills, gave Amanda a well-rounded foundation as a knowledgeable resource in data analytics and digital strategies.

Her passion for business optimization and analysis has enabled her to evaluate data, processes, and systems to enhance strategies and operations at lotus823. Prior to joining the company, Amanda worked at a digital agency, where she managed a team of 15 while overseeing all marketing activities, maintaining new business development and optimizing business procedures.

Melissa has an extensive range of digital experience, with a deep understanding of both inbound marketing and paid advertising for eCommerce, lead generation, and branding efforts. Her expertise encompasses everything from social media marketing and conversion rate optimization to SEO copywriting and landing page design.

Before joining lotus823, Melissa held a position with New Jupiter Media, where she created a digital marketing department from the ground up. She holds a Bachelor’s degree in Journalism and English from NYU.

Elaina is a determined and motivated professional with a background in both public relations and digital marketing. Her passion for communications formed while working directly with the public in diverse industries for the past 8 years. Prior to joining lotus823, she has gained valuable insight and educational experience from a variety of opportunities.

She previously interned at Resound Marketing in Princeton, where she found her strong interest in PR and the agency lifestyle. She worked on securing coverage and building brand awareness for several consumer goods, lifestyle, tech and beauty brands. She has also held positions in social media management, email marketing, copywriting and event planning for different companies, where her creativity was an asset to their success.

Elaina earned her Bachelor’s Degree in Public Relations at Rider University.

With a background in digital marketing and public relations, Cassie is an energetic and experienced digital media professional. She has held previous roles with organizations including Inked Magazine and Morris Habitat for Humanity, where she led a variety of social media, eCommerce, and marketing initiatives. She thoroughly enjoys pushing herself to learn more about industry skills, trends, and tools.

Cassie earned her Bachelor’s Degree in Public Relations from William Paterson University.

Hannah is a young, motivated professional with a background in both digital marketing and public relations. She’s held various university jobs and internship roles, which have allowed her to fine-tune her social media, communications, and media skills in a variety of industries.

During her undergraduate career, Hannah was a vital part of Monmouth University’s Writing Services, where her love for creative writing blossomed. She held positions in the school’s student-run record label, where her efforts secured media placements in several outlets, like the Asbury Park Press and Tri-City News. Her diverse background enables her to bring an exciting and creative approach to her work. Hannah first joined lotus823 as an intern and is thrilled to be a part of the team once again.

Hannah holds a Bachelor’s degree in Marketing and Music Business from Monmouth University.