Meet the Team

David’s Vision Statement: To maintain a lifelong sense of wonder and creative thinking harnessed with empathy,
objective thinking and positive actions in all my endeavors and journeys.

David’s Background: David’s visionary leadership, dedicated marketing expertise and drive to excel are at the heart of lotus823’s success and reputation as a trusted partner in the integrated communications space.

David established the agency in 2010 with his wife, Allison, to fill the void for a results-driven integrated boutique firm for both consumer and B2B brands. Prior to launching lotus823, he spent 20 years in the retail and marketing industry, holding leadership roles at such companies as MARS Music, OMI Medical Imaging and Guitar Center.  

David’s passion and creative energy underscore the culture of lotus823. He has been a guest writer and speaker on numerous topics, from Hispanic marketing to digital best practices, for organizations such as TEDx, RCA, and various other companies.  

Allison’s Vision Statement: To be courageous and honest, inspiring others to be more courageous, and to live each day with compassion and gratitude for all living beings.

Allison’s Background: Allison’s deep expertise in business operations, human resources, and change management is a driving force behind the success of lotus823.  She established the company in 2010 with her husband, David, and brought more than 20 years of experience to the business that supported its swift and steady growth.

Prior to lotus823, Allison spearheaded change management initiatives (including Six Sigma and ISO 9000 programs) at companies such as Toshiba and Office Depot that resulted in significant, sustainable business improvement and increased profitability.

As a leading force at lotus823 and with a mantra rooted in strong and passionate leadership, Allison has brought to life her vision of creating a company culture that attracts the best people and fosters growth.

Amanda’s Vision Statement: Constantly live outside of my comfort zone to evoke change and equality for the greater good.

Amanda’s Background: Amanda kicked off her career in the digital marketing field, specializing in organic and paid social media, website design, and content marketing. Her analytical proficiency, paired with her keen organizational skills, gave Amanda a well-rounded foundation as a knowledgeable resource in data analytics and digital strategies.

Her passion for business optimization and analysis has enabled her to evaluate data, processes, and systems to enhance strategies and operations at lotus823. Prior to joining the company, Amanda worked at a digital agency, where she managed a team of 15 while overseeing all marketing activities, maintaining new business development and optimizing business procedures.

Sam’s Vision Statement: To be a forever student who is constantly growing while remaining calm and positive, spreading love and light, and inspiring/empowering others to do the same.

Sam’s Background: Sam is an energetic marketing professional who brings a versatile background and expertise in the consumer lifestyle, home and tabletop business to her work at lotus823. With vast experience spearheading strategies that encompass digital marketing, public relations, and traditional marketing elements for both consumer and B2B industries, Sam brings an integrated mindset to all her client work.

Additionally, she has created marketing/PR strategies for numerous industry trade shows, such as the New York Tabletop Show; Kitchen & Bath Industry Show (KBIS); Boutique Design New York (BDNY) and more.
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Prior to joining lotus823, Sam managed marketing for Villeroy & Boch, a global luxury home manufacturing brand, in the United States and Canada. Sam holds a Bachelor’s degree in Public Relations from the University of Rhode Island.

Elaina’s Vision Statement: As a person, I value ambition, optimism, and a strong work ethic in myself and others. My goal is to have the people that I interact with see these values in me. I am passionate about channeling my innate sociability for the greater good, fully exploring and developing my creative talents, and building lasting and meaningful relationships with friends, colleagues and family.

Elaina’s Background: Elaina is a determined and motivated professional with a background in both public relations and digital marketing. Her passion for communications formed while working directly with the public in diverse industries for the past 8 years. Prior to joining lotus823, she has gained valuable insight and educational experience from a variety of opportunities.

She previously interned at Resound Marketing in Princeton, where she found her strong interest in PR and the agency lifestyle. She worked on securing coverage and building brand awareness for several consumer goods, lifestyle, tech and beauty brands. She has also held positions in social media management, email marketing, copywriting and event planning for different companies, where her creativity was an asset to their success.

Elaina earned her Bachelor’s Degree in Public Relations at Rider University.

Casey’s Vision Statement: To build positive personal and professional relationships by exercising creativity, positivity, and collaboration, while dedicating myself to constant learning and growth.

Casey’s Background: Casey is an enthusiastic professional with developed experience in public relations and digital marketing. With an eye for trends and a deep understanding of the social landscape, she brings a fresh approach to all her client work.

Prior to joining lotus823, Casey held various internship positions where she gained diverse experience in the marketing industry. Her creative approach to media relations, social media, marketing, and public relations was nurtured throughout her time as a lotus823 intern and eventually led her to join the team full-time. During her undergraduate career, Casey served as the Secretary of Monmouth University’s Public Relations Student Society of America and Shadow PR Firm.

She holds a Bachelor’s Degree in Communication, Public Relations, and Journalism from Monmouth University.

Elizabeth’s Vision Statement: To continuously evolve as a student, professional, leader, and as an individual while putting passion, mental health, and justice at the forefront of everything I do.

Elizabeth’s Background: Elizabeth is a young and determined professional with a diverse set of public relations and social media experience. She’s held various university jobs and internship roles alongside her freelancing work that has provided her the skills to succeed at lotus823.

Prior to joining lotus823, Elizabeth interned at BML Public Relations where she gained classic public relations agency experience in media relations, securing placements in outlets such as 1010Wins. At nonprofits such as the Richie’s Spirit Foundation and Team Walker, she gained hands-on social media experience by creating content for both Instagram and Facebook. During her undergraduate career, she sharpened her writing skills by becoming a journalist for the school newspaper, The Setonian. On her own time, Elizabeth has freelanced both graphic design and public relations services. Through this, she has gained incredible experience working as a contracted Director of Public Relations for the start up production company, Pedestal, where she has been able to work alongside the TikTok influencers and Ghostbusters actress, Celeste O’Connor. All of these experiences have led up to her excitement of joining lotus823!

Elizabeth earned her Bachelor’s in Public Relations from Seton Hall University and is set to graduate with her Master’s in Public Relations in May 2022

Hannah’s Vision Statement: To utilize my creative thinking skills to better myself and those around me. I will always be a positive and reliable team member.

Hannah’s Background: Hannah is a young, motivated professional with a background in both digital marketing and public relations. She’s held various university jobs and internship roles, which have allowed her to fine-tune her social media, communications, and media skills in a variety of industries.

During her undergraduate career, Hannah was a vital part of Monmouth University’s Writing Services, where her love for creative writing blossomed. She held positions in the school’s student-run record label, where her efforts secured media placements in several outlets, like the Asbury Park Press and Tri-City News. Her diverse background enables her to bring an exciting and creative approach to her work. Hannah first joined lotus823 as an intern and is thrilled to be a part of the team once again.

Hannah holds a Bachelor’s degree in Marketing and Music Business from Monmouth University.

Katie’s Vision Statement: To be adventurous creatively and physically, continue to learn, build positive relationships, and be the best version of myself.

Katie’s Background: Katie’s interest in the communications industry began in high school. She is now a curious and passionate professional. She loves building strong relationships and connections with people which translates into her work everyday. Her work with different organizations and nonprofits have equipped her with the skills to bring success to her team and partners.

She previously worked as a Team Lead at Hawk Communications at Montclair State University. Here she created PR strategies and social media campaigns for local organizations. Her communication skills and team perspective showed positive results providing her with the knowledge of what businesses need to thrive in today’s market. She was also an intern at NJPIRG, where she coordinated zoom events, reached out to the media, trained volunteers, and created graphics to be shared on social media. These experiences created meaningful connections to her life and career.

She earned her Bachelors in Communications and Media Arts from Montclair State University