Meet the Team
As an award winning integrated marketing communications agency, lotus823 is comprised of a team of driven, passionate, and talented digital marketing and public relations specialists. Meet our ever blossoming team below.
Co-founder & Managing Partner
David’s visionary leadership, dedicated marketing expertise and drive to excel are at the heart of lotus823’s success and reputation as a trusted partner in the integrated communications space.
David established the agency in 2010 with his wife, Allison, to fill the void for a results-driven integrated boutique firm for both consumer and B2B brands. Prior to launching lotus823, he spent 20 years in the retail and marketing industry, holding leadership roles at such companies as MARS Music, OMI Medical Imaging and Guitar Center.
David’s passion and creative energy underscore the culture of lotus823. He has been a guest writer and speaker on numerous topics, from Hispanic marketing to digital best practices, for organizations such as TEDx, RCA, and various other companies.
Co-founder & Managing Partner
Allison’s deep expertise in business operations, human resources, and change management is a driving force behind the success of lotus823. She established the company in 2010 with her husband, David, and brought more than 20 years of experience to the business that supported its swift and steady growth.
Prior to lotus823, Allison spearheaded change management initiatives (including Six Sigma and ISO 9000 programs) at companies such as Toshiba and Office Depot that resulted in significant, sustainable business improvement and increased profitability.
As a leading force at lotus823 and with a mantra rooted in strong and passionate leadership, Allison has brought to life her vision of creating a company culture that attracts the best people and fosters growth.
Chief Operating Officer
Nancy manages lotus823’s overall corporate vision with a key focus on efficiently managing the agency’s future expansion and plans for growth and providing counsel on new business development. With over 15 years of experience, Nancy provides the leadership, management, and direction necessary for lotus823 to thrive.
Prior to joining lotus823, Nancy held the position of Senior Director, New Product Acquisition at Office Depot where she was a champion at developing strategic partnerships with major brands inside the organization.
Chief Strategy Officer
Rachel is a seasoned professional with more than 30 years of public relations, marketing and journalism expertise. As Chief Strategy Officer, she spearheads global business plans to expand lotus823’s presence and growth in the consumer lifestyle space. Prior to joining lotus823, Rachel was President and Founder of Rachel Litner Associates, a PR agency that specialized in the culinary and home industry. She previously held positions at CIT, Conair Corporation, Fairchild Publications (Home Furnishings Daily) and Harcourt Brace Jovanovich. Her diverse background as an in-house PR executive, magazine editor, and an agency principal plays an instrumental role in creating new growth strategies for clients and the company as a whole.
Dan has more than ten years of marketing and public relations experience, having worked extensively in a variety of capacities in the lifestyle and consumer products industries. As Vice President of lotus823, he oversees all client and media relations, from press relations and content creation to event and strategic planning. Prior to joining lotus823, Dan was Vice President of Rachel Litner Associates, a culinary, lifestyle and housewares public relations firm. He has also been a team member at MWW Group in New Jersey and 5W Public Relations in New York City.
Director of Digital Advertising
As a seasoned marketing executive for B2B and B2C campaigns across various industry verticals, including travel, technology, and managed services, Anthony believes in the importance of utilizing all internet marketing channels to synergize his client’s message with a focus on branding and increasing relevant traffic, conversions, lead generation, and sales.
Prior to joining lotus823, Anthony served as Director of Marketing for Myriad Supply and Myriad Tech Solutions, where he managed brand strategy and development, website traffic growth, website UI, and overall advertising revenue.
Director of PR and Client Relations
Beth provides public relations counsel and leadership, consistently generating strong coverage for her clients. She has garnered placements in and built relationships with publications such as USA Today, Cosmopolitan, Parade, and TWICE. She has developed winning client entries in award programs, including the InfoComm Best of Show Awards and rAVe Readers’ Choice Awards. Beth’s work has also directly resulted in award wins for lotus823, including the PRSA NJ Pyramid Award and the PR News Agency Elite Awards.
Prior to joining lotus823, Beth held positions with Burson-Marsteller and Gutenberg Communications and she holds a Masters in Communication & Information Studies.
Integrated Marketing Manager
Melissa has an extensive range of digital experience, with a deep understanding of both inbound marketing and paid advertising for eCommerce, lead generation, and branding efforts. Her expertise encompasses everything from social media marketing and conversion rate optimization to SEO copywriting and landing page design.
Before joining lotus823, Melissa held a position with New Jupiter Media, where she created a digital marketing department from the ground up. She holds a Bachelor’s degree in Journalism and English from NYU.
Integrated Marketing Manager
Sam is an energetic marketing professional who brings a versatile background and expertise in the consumer lifestyle, home and tabletop business to her work at lotus823. With vast experience spearheading strategies that encompass digital marketing, public relations, and traditional marketing elements for both consumer and B2B industries, Sam brings an integrated mindset to all her client work.
Additionally, she has created marketing/PR strategies for numerous industry trade shows, such as the New York Tabletop Show; Kitchen & Bath Industry Show (KBIS); Boutique Design New York (BDNY) and more.
Prior to joining lotus823, Sam managed marketing for Villeroy & Boch, a global luxury home manufacturing brand, in the United States and Canada. Sam holds a Bachelor’s degree in Public Relations from the University of Rhode Island.
Senior Account Manager
Heather joined lotus823 in 2011 and holds a successful track record of managing award-winning integrated, social media, and public relations strategies.
Heather’s knack for relationship-building with trade and mainstream media consistently leads to top-notch placements, such as CNET, USA Today, Parents, SELF, Men’s Fitness, CNBC, TechCrunch, Engadget, Wired, Digital Trends, PCMag, and more.
Her leadership, tactical execution, and results-oriented nature at lotus823 has led to her accounts’ wins of a 2015 PRSA NJ Pyramid Award in Media Relations, a 2014 Ragan’s PR Daily Awards Honorable Mention in Product/Service Launch, a 2014 PRSA NJ Pyramid Awards Honorable Mention for PR on a Shoestring, and a 2013 PR Daily’s Social Media Awards Honorable Mention for Best Event Promotion.
Digital Strategist and Operations Manager
Amanda kicked off her career in the digital marketing field, specializing in organic and paid social media, website design, and content marketing. Her analytical proficiency, paired with her keen organizational skills, gave Amanda a well-rounded foundation as a knowledgeable resource in data analytics and digital strategies.
Her passion for business optimization and analysis has enabled her to evaluate data, processes, and systems to enhance strategies and operations at lotus823. Prior to joining the company, Amanda worked at a digital agency, where she managed a team of 15 while overseeing all marketing activities, maintaining new business development and optimizing business procedures.
Assistant Account Executive
Kaitlin is a detail oriented and driven PR professional with a background in the home industry, consumer tech and other lifestyle sectors. Her passion for communication, research, and writing are evidenced in all the services she provides to both consumer and B2B clients.
Prior to joining lotus823, Kaitlin held various positions that have helped shape her into the PR professional she is today. Originally she joined lotus823 as an intern, has worked at SCG Advertising & Public Relations, and has held various other roles within the lifestyle industry. She has also served as the arts & entertainment editor of her college newspaper at Ramapo College.
Kaitlin holds a Bachelor’s Degree in Global Communication & Media from Ramapo College of New Jersey.
Bookkeeper and Administrator
As lotus823’s bookkeeper and administrator, Cathy plays an integral role in the company’s accounting and reporting activities, in addition to other related administrative tasks.
She has more than 15 years of financing, purchasing and sales experience, having worked at Duferco Steel Inc. and other corporations. Before joining lotus823, Cathy worked in a client support position for a recruitment advertising agency and focused on event coordination and office management.