by lotus823 | Feb 9, 2023 | Company Culture, Digital Marketing, Housewares, Integrated Marketing, lotus823 News, Uncategorized
It was at their dining room table where Co-founders & Managing Partners, David and Allison Hernandez developed the idea of an integrated approach to marketing communications. Going on 13 years later, lotus823 produces award-winning results for global brands in the...
by lotus823 | Nov 3, 2022 | Advertising, Blogs, Branding, Digital Marketing, Integrated Marketing, Integrated Marketing Monthly Roundup, Marketing, Public Relations, Social Media, Social Media Marketing, Technology
During the Halloween season, social media apps and search engines did something scary – they made changes and updates! Though change can be spooky, most updates are for the best, making work for social media managers and everyday users easier. Catch up on some...
by lotus823 | Oct 27, 2022 | Advertising, Best Practices, Blogs, Branding, Content Marketing, Digital Marketing, Experiential Marketing, Integrated Marketing, Marketing, Public Relations, Small Business, Social Media, Social Media Marketing
Experiential marketing allows customers to experience your brand’s products. According to an EventTrack research report in 2021, 40% of consumers said they felt more brand loyalty and 91% were more likely to purchase the product or service after participating in a...
by lotus823 | Oct 20, 2022 | Blogs, Branding, Conference, Digital Marketing, Entrepreneur, Integrated Marketing, Public Relations, Small Business, Social Media, Social Media Marketing, Trade Shows
Exhibiting at a trade show is no easy task – whether virtually or in-person. Trade shows take months of planning, from pre-show preparations, like signage and booth theme to post-show follow-ups, like connecting with qualified leads. Read on to learn more about how...
by lotus823 | Oct 13, 2022 | Best Practices, Blogs, Branding, Company Culture, Digital Marketing, Integrated Marketing, Marketing, Public Relations, Social Media
Getting to know your customers can help you understand your target audience. In marketing, the question of who your target audience is, has been thrown around a lot. That is because, especially in today’s market, finding your target audience is the foundation of...
by lotus823 | Oct 6, 2022 | Blogs, Company Culture, Digital Marketing, Entrepreneur, Integrated Marketing, Marketing, Media Training, Public Relations
Sure, “just wing it” may seem like the easiest way to go into an interview, but it surely isn’t the most effective. Many business executives have never participated in an interview, and far more have never worked with the media. Talking to the media is a great...
