Celebrate Get To Know Your Customers Day with These Tips
One of the most essential parts of a brand’s success is customer loyalty. Creating and building trust with your customers takes time, and once established businesses should do all they can to uphold that relationship. This week, we celebrate Get To Know Your...
Case Study Spotlight: CHI
Throughout our 10 years in business, lotus823 has continued to exceed client goals and deliver measurable PR and digital marketing results for many well-known brands in the housewares industry. One example of this is our recent work with CHI. With a detailed public...
Social Media Advertising Best Practices: TikTok
As one of the world’s most popular social media platforms in 2020, it is no question that your brand should consider advertising on TikTok. This platform is known for its short clips, viral content, and robust Gen Z audience. With a wide variety of comedic and...
CBD Marketing – Restrictions and Opportunities
CBD is a unique industry that is on the rise with no signs of stopping. Cannabidiol, commonly known as “CBD,” is a substance that can be extracted from hemp or marijuana plants. As marijuana continues to become legalized in multiple states across the country, CBD is...