by lotus823 | Mar 8, 2019 | Housewares, IH+HS, Trade Shows
Although it has changed names a number of times over the years, the International Housewares Association’s (IHA) annual trade show is still going strong. The 2019 International Home + Housewares Show (IH+HS) was held from Saturday, March 2 to Tuesday, March 5 at...
by lotus823 | Dec 19, 2018 | Technology, Trade Shows
The countdown is on! And, for most, that may refer to the holidays. However, we’ve got our eyes on CES 2019 and it’s right around the corner. Taking place January 8th to 11th in Las Vegas, the show “is the world’s gathering place for all those who thrive on the...
by lotus823 | Dec 5, 2018 | Integrated Marketing Monthly Roundup
If you’ve been following our blog throughout the year, you’ve likely read about the various digital marketing updates and trends that took place. From political involvement to the rise and fall of popular websites, 2018 has been a year of drastic changes. Here are the...
by lotus823 | Nov 14, 2018 | Best Practices, Integrated Marketing, Marketing, Public Relations
PR pros everywhere have developed unique methods for media relations planning, but we all should have one tactic in common: using editorial calendars for strategy creation. The benefits of consulting editorial calendars when building out PR campaigns are countless; it...
by lotus823 | Oct 18, 2018 | Digital Marketing, Marketing, Search Engine Optimization, Website Design
Having a website for your business has become as important to your brand as having a resume is for an employee’s career advancement. If you do not have one, you do not exist in today’s market. Additionally, with the ever-evolving digital space, having an old, outdated...
