5 Tips for Experiential Marketing in the Digital Age

5 Tips for Experiential Marketing in the Digital Age

Isn’t it crazy how we’re all so plugged into our gadgets these days? It’s like you can’t even grab a coffee without seeing everyone around you scrolling through their phones or tapping away on their tablets. And don’t get me started on...
A Look Back at CES 2023: Strong Showcase and Client Success

A Look Back at CES 2023: Strong Showcase and Client Success

The memories of CES 2023 may be fading but the results are everlasting! At lotus823, we encourage our clients to participate in industry trade shows to directly connect with key media and industry professionals, and the Consumer Electronics Show is at the top of our...
July Highlights: Digital Marketing & Industry News

July Highlights: Digital Marketing & Industry News

  As July ends, it’s time to round up the latest developments in digital marketing news! From the most recent social media updates to industry trends and campaigns, here is everything you need to know from the last month. Social Media Updates Meta Introduces...
From the Dining Room Table to a Full-Service Agency: The Evolution of lotus823

From the Dining Room Table to a Full-Service Agency: The Evolution of lotus823

It was at their dining room table where Co-founders & Managing Partners, David and Allison Hernandez developed the idea of an integrated approach to marketing communications. Going on 13 years later, lotus823 produces award-winning results for global brands in the...
Your 2023 Trade Show Guide: CE, Housewares, & Pets

Your 2023 Trade Show Guide: CE, Housewares, & Pets

2022 is almost fully in the past, giving excitement to the new year! The first trade show of 2023 is less than two months away! Trade shows are a great way to get your brand and products directly in front of the media. They also offer once-in-a-lifetime networking...
Understanding Crisis Preparedness and Management

Understanding Crisis Preparedness and Management

No organization wants to deal with a crisis so it can often be put on the back burner but preparing for potential crises can significantly better an organization’s response to the situation that it may be facing. In the pre-crisis stage, crisis communication involves...
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