Media Outreach

Strategic Media Outreach for Success

At the crux of any lotus823 public relations program lies an understanding that a successful media outreach strategy is based on building and nurturing meaningful and impactful relationships with leading journalists, editors, industry experts, and more.

Media Relationships that Make the Difference

Our team has strong media contacts across national and regional outlets, including trade print, online, and broadcast media. From technology editors to broadcast producers, fitness influencers to YouTube reviewers, AV, housewares, and healthcare trade editors, food and women’s interest magazine editors, and beyond, it’s these relationships that we live by, day in and day out.

Our relationships allow us to share your story via tailored pitches, press releases, interviews, and more to garner increased media coverage and brand recognition. As public relations practitioners and professionals, we know the best practices when engaging with the press as a means of putting our clients in front of their intended audiences. We know how and to whom to tell your story.

i

Engaging the Media

Staying on top of industry and consumer trends, as well as current events, are a few of the many steps we take in order to maintain relevance and garner exposure for our clients. Our team has been carefully cultivated to offer expertise in a multitude of targeted verticals. Whether it’s the latest innovation impacting audio or VR, kitchen gadgets that dazzle, the newest fitness craze, and beyond, our office is always buzzing about what’s new and trending. And, of course, we aim to create that buzz for you.

i

Engaging the Media

Staying on top of industry and consumer trends, as well as current events, are a few of the many steps we take in order to maintain relevance and garner exposure for our clients. Our team has been carefully cultivated to offer expertise in a multitude of targeted verticals. Whether it’s the latest innovation impacting audio or VR, kitchen gadgets that dazzle, the newest fitness craze, and beyond, our office is always buzzing about what’s new and trending. And, of course, we aim to create that buzz for you.

U

Finding Your Audience

With the myriad of communication channels in existence today, our highly skilled team knows how to determine if a client is best suited for consumer audiences, trade publications, social media, broadcast, or a combination thereof. We take our expertise and your story and bring it to the right eyes.

U

Finding Your Audience

With the myriad of communication channels in existence today, our highly skilled team knows how to determine if a client is best suited for consumer audiences, trade publications, social media, broadcast, or a combination thereof. We take our expertise and your story and bring it to the right eyes.

Perfect Timing

lotus823 values timeliness when it comes to media outreach, such as submitting our clients for editorial stories, pitching, and other opportunities. Whether it may be working months in advance to secure print coverage, or creating press materials the same day, our team works efficiently to make sure all of your needs are not only met, but exceeded.

Perfect Timing

lotus823 values timeliness when it comes to media outreach, such as submitting our clients for editorial stories, pitching, and other opportunities. Whether it may be working months in advance to secure print coverage, or creating press materials the same day, our team works efficiently to make sure all of your needs are not only met, but exceeded.

w

Connections that Count

Maybe you’re dreaming of a technology feature in The Wall Street Journal, CNET, or PCMag, an expert interview on CNBC, a gift segment on the Today Show, a YouTube review, a housewares showcase in Good Housekeeping or Real Simple, trade show coverage in TWICE or Dealerscope, a tablescape placement with Food Network, and beyond – we have made it happen for other brands and we can make it happen for you, too.

w

Connections that Count

Maybe you’re dreaming of a technology feature in The Wall Street Journal, CNET, or PCMag, an expert interview on CNBC, a gift segment on the Today Show, a YouTube review, a housewares showcase in Good Housekeeping or Real Simple, trade show coverage in TWICE or Dealerscope, a tablescape placement with Food Network, and beyond – we have made it happen for other brands and we can make it happen for you, too.

Get your brand front and center with a media outreach strategy!