by Elaina Whelan | Sep 20, 2023 | Amazon Marketing, Amazon Prime Day, Blogs, Consumer Behavior, Digital Marketing
With the 2023 holiday season quicky approaching, it’s time to prepare your brand’s Amazon store for major sales! From Black Friday deals to shopping for the New Year, consumers continue to scour Amazon for the best holiday and gift deals. Ensure that your...
by lotus823 | Sep 14, 2023 | Advertising, Blogs, Consumer Behavior, Digital Marketing, Marketing, Mental Health Awareness, Technology
As we step into the year 2024, the landscape of health and wellness is undergoing a profound transformation. The quest for physical, mental, and economic well-being has never been more prevalent, as consumers around the world continue to prioritize their health like...
by lotus823 | Aug 24, 2023 | Blogs, CES, lotus823 Clients, Marketing, Public Relations, Trade Shows, Uncategorized
The memories of CES 2023 may be fading but the results are everlasting! At lotus823, we encourage our clients to participate in industry trade shows to directly connect with key media and industry professionals, and the Consumer Electronics Show is at the top of our...
by lotus823 | Nov 3, 2022 | Advertising, Blogs, Branding, Digital Marketing, Integrated Marketing, Integrated Marketing Monthly Roundup, Marketing, Public Relations, Social Media, Social Media Marketing, Technology
During the Halloween season, social media apps and search engines did something scary – they made changes and updates! Though change can be spooky, most updates are for the best, making work for social media managers and everyday users easier. Catch up on some...
by lotus823 | Oct 27, 2022 | Advertising, Best Practices, Blogs, Branding, Content Marketing, Digital Marketing, Experiential Marketing, Integrated Marketing, Marketing, Public Relations, Small Business, Social Media, Social Media Marketing
Experiential marketing allows customers to experience your brand’s products. According to an EventTrack research report in 2021, 40% of consumers said they felt more brand loyalty and 91% were more likely to purchase the product or service after participating in a...
by lotus823 | Oct 20, 2022 | Blogs, Branding, Conference, Digital Marketing, Entrepreneur, Integrated Marketing, Public Relations, Small Business, Social Media, Social Media Marketing, Trade Shows
Exhibiting at a trade show is no easy task – whether virtually or in-person. Trade shows take months of planning, from pre-show preparations, like signage and booth theme to post-show follow-ups, like connecting with qualified leads. Read on to learn more about how...