by Elaina Whelan | Apr 22, 2020 | Branding, Digital Marketing, Marketing, Social Media Marketing
In honor of the 50th anniversary of Earth Day, we are reflecting on how brands are taking the lead to create a more sustainable future. While continuing to give consumers what they want, companies of all industries are becoming more eco-conscious. Learn more about the...
by Elaina Whelan | Feb 14, 2020 | Digital Marketing
From “putting yourself out there” to “building trust,” digital marketing is very similar to dating. Learn how branding a business is like finding the perfect match below! Always Look Your Best via GIPHY A brand’s visual storytelling sends a powerful message about who...
by Hannah Clyne | Dec 20, 2019 | Advertising, Digital Marketing
As the year comes to a close, we wanted to take some time and reflect on the largest digital marketing and social media developments we saw this past year. The top developments of 2019 included updates across social media, advertising, and Amazon, as well as privacy...
by Kaitlin Crocilla | Aug 6, 2019 | Digital Marketing
In our previous blog, Google Advertising 101, we briefly discussed the key differences between Search and Display ad placements. So, if your brand is looking to capture the attention of users actively researching a product or service your brand offers, then Google’s...
by Melissa Hunt | Jul 25, 2019 | Best Practices, Digital Marketing
Marketing automation is a powerful way of ensuring your messaging reaches the right people at the right time, in turn helping your business to save time and improve results. In fact, data shows that businesses using marketing automation to nurture prospects see a 451%...
by Kaitlin Crocilla | Jul 16, 2019 | Digital Marketing
With an average of 3.5 billion Google searches per day, if your business isn’t advertising on the network in 2019, you are likely not reaching your target consumers at the right time or in the right place. And with 63,000 searches per second on any given day, reaching...
