by lotus823 | Jun 8, 2023 | Amazon Marketing, Amazon Prime Day, Best Practices, Digital Marketing, Marketing
Amazon’s Prime Day 48-hour sales event is the company’s largest sale of the year. During last year’s event, Amazon Prime members purchased more than 300 million items worldwide while saving over $1.7 billion. With no official date announced yet, Amazon...
by lotus823 | Jun 1, 2023 | Digital Marketing, Integrated Marketing Monthly Roundup, Marketing, Public Relations, Social Media, Social Media Marketing
Another month comes to an end, which means it is time for another industry wrap-up! May has brought us changes in temperature and major updates to our favorite social media platforms. From GIFs in Instagram comments to AI-generated ads, here is everything you need to...
by Elaina Whelan | May 24, 2023 | Digital Marketing, E-mail Marketing
There are around 4 billion daily email users according to Statista, and this number is projected to grow to 4.6 billion by 2025. Utilizing email in your marketing strategy is a quick and ensured way that you are reaching customers and encouraging them to shop again....
by lotus823 | May 18, 2023 | Advertising, Consumer Behavior, Digital Marketing, Pinterest, Social Media, Social Media Marketing
While Pinterest can often fall through the cracks of a company’s social media marketing plan when put up against other platforms like Tiktok and Instagram, the “pinworthy” app still holds valuable advertising real estate. There is a unique opportunity with Pinterest...
by lotus823 | May 2, 2023 | Advertising, Best Practices, Digital Marketing, Facebook, Facebook Advertising, Social Media
Is your business looking to expand its marketing and advertising efforts? Social media has grown into a powerful tool that advertisers can use to target and reach new customers. Facebook, one of the largest social media platforms, offers advertisers a variety of...
by lotus823 | Apr 25, 2023 | Consumer Behavior, Digital Marketing, Integrated Marketing, Integrated Marketing Monthly Roundup, Social Media, Social Media Marketing
Spring sparks a new beginning for many individuals and the same goes for businesses. From new platforms being promoted, AI-generated Stories, and new Google updates, there has been a lot of movement this past month from our everyday social media and search engine...
