by lotus823 | May 17, 2022 | Advertising, Blogs, Consumer Behavior, Digital Marketing, Google Advertising, Marketing, Uncategorized
With over a billion Google searches per day, it’s important to have a solid Google Search campaign in order to reach the right audience at the right time. If you’re just getting started, check out our Google Advertising 101 blog post. If you’re ready to launch your...
by lotus823 | May 11, 2022 | Amazon Marketing, Best Practices, Blogs, Consumer Behavior, Digital Marketing, Marketing
Amazon has given the world easy access to essentially every product, but how can brands make themselves known among all the competitors? Amazon A+ content is a feature offered to sellers who have been approved as brand owners through the Amazon Brand Registry process,...
by lotus823 | Apr 28, 2022 | Blogs, Content Marketing, Digital Marketing, Google Advertising, Instagram, Marketing, Social Media, Social Media Marketing, Technology
Everyday media and technology are changing. As always, it is important to stay up to date on the latest industry news to plan your marketing strategy ahead of time. Continue reading below to learn more about this month’s highlights in social media and industry...
by lotus823 | Apr 20, 2022 | Best Practices, Consumer Behavior, Content Marketing, Digital Marketing, Marketing
A conversion rate refers to the percentage of users who visit a website and convert. The action of a visitor opting into a newsletter or adding a product to their cart is considered a micro conversion. On the other hand, when a visitor makes a purchase or signs up for...
by lotus823 | Apr 6, 2022 | Advertising, Best Practices, Consumer Behavior, Content Marketing, Digital Marketing, Instagram, Integrated Marketing, Social Media, Social Media Marketing
You have probably heard people say that trust is a vital component of relationships. Building successful relationships aren’t just important with friends and family, but also for businesses. And the relationship between a brand and its consumer base is one of the most...
by lotus823 | Mar 31, 2022 | Advertising, Blogs, Digital Marketing, E-mail Marketing, Facebook, Facebook Advertising, Google Advertising, Instagram, Marketing, Search Engine Optimization, Social Media, Social Media Marketing, TikTok
March was no ordinary month when it came to digital marketing and industry news. Being aware of the updates and affairs occurring in the industry allows you to be best informed when making decisions that can directly affect your brand. With so many things going on in...