The Value of Affiliate Marketing and How to Get Started

The Value of Affiliate Marketing and How to Get Started

Affiliate marketing has become increasingly popular in recent years. The industry, today worth $12 billion globally, has expanded with over 80% of brands having an affiliate program. In this blog post, we will explain everything you need to know about affiliate...
3 Affiliate Marketing Tips for PR Success

3 Affiliate Marketing Tips for PR Success

Are your brand’s marketing efforts maximizing exposure, traffic, and sales? Affiliate marketing is an effective way for your brand to reach new consumers, drive online sales, and increase overall visibility. When used in conjunction with a public relations strategy,...
The Power of Affiliate Marketing in 2020

The Power of Affiliate Marketing in 2020

Affiliate marketing is a performance-based advertising option that is growing rapidly and the nearly 12 billion dollar industry is projected to not slow down in the years to come. While we continue to face a year filled with many uncertainties, it has been proven that...
Cutbacks on Amazon’s Affiliate Program Referral Rates

Cutbacks on Amazon’s Affiliate Program Referral Rates

When you are looking to buy a particular product on Amazon, what research do you conduct before clicking “Add to Cart?” Perhaps you ask a friend, browse online, or head to a trusted website/influencer for recommendations. When reading articles or engaging with...
What is Affiliate Marketing?: Q&A with Digital Advertising Strategist, Anthony Berardo

What is Affiliate Marketing?: Q&A with Digital Advertising Strategist, Anthony Berardo

Digital marketing. Content marketing. Performance marketing. Affiliate marketing. The industry is jam-packed with descriptors that can seem quite vague, especially if it’s not part of your day-to-day. On our blog we often talk about digital tactics such as influencer...
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