Marketing Do’s and Don’ts for Your New Product Launch

Marketing Do’s and Don’ts for Your New Product Launch

With product launches having so many moving parts, a lack of resources leads to 95% of new developments to fail. If you want your product to be well received after its release, you need a groundbreaking launch that captivates everyone’s attention. But what does it...
5 Benefits of Having a Brand Ambassador Program

5 Benefits of Having a Brand Ambassador Program

Brand ambassadors are a great tool to assist companies in their marketing efforts. Whether with a small or large business, brand ambassadors can help companies tap into their target market more by being a representation of the brand’s voice and promoting its products....
Factors to Consider When Planning a Google Ads Strategy

Factors to Consider When Planning a Google Ads Strategy

Google Ads has been one of the leading advertising platforms for over two decades and remains trusted by millions of marketers worldwide. Due to Google’s immense reach, various capabilities, and cost-effectiveness, Google Ads is a great option for those who wish to...
CES 2022: A Review of the First Hybrid Show

CES 2022: A Review of the First Hybrid Show

The world’s largest tech show, CES, returned ‘home’ to Las Vegas following a fully virtual showcase last year. Despite some setbacks related to the pandemic, such as popular brands canceling appearances and CES ending a day early, the show was a definite success with...
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