by lotus823 | Oct 26, 2023 | Best Practices, Consumer Behavior, Digital Marketing, Integrated Marketing, Small Business, Social Media Marketing, sustainability
Q4 is a highly anticipated time for consumers and businesses alike. As the holiday season kicks into full gear, so does the rush of shopping activity that can significantly impact the retail industry. In this blog, we’ll delve into the holiday shopping trends...
by lotus823 | Aug 17, 2023 | Best Practices, Media Training, Public Relations
CEOs and C-Suite executives may have the experience and expertise when it comes to handling the media, but they are not always readily available when an opportunity is presented. From tradeshow speaking opportunities to on-air interviews, B2B brands see the benefits...
by lotus823 | Jul 13, 2023 | Best Practices, Digital Marketing, Influencer Marketing, Social Media, Social Media Marketing
As the success of influencer marketing continues to rise, it’s critical to stay on top of ever-changing trends to get the most out of digital marketing strategies. It’s predicted marketers will collectively spend over $4.5 billion on influencers in 2023. Check out...
by lotus823 | Jun 22, 2023 | Best Practices, Digital Marketing, E-mail Marketing
There is no doubt that email marketing is a great technique when it comes to engaging with current or future clientele. While writing an email may seem simple enough, creating and crafting an effective email copy is what garners interest, business, and forms long...
by lotus823 | Jun 15, 2023 | Best Practices, Consumer Behavior, Marketing
The International Housewares Association’s (IHA) latest 2023 Market Watch Report highlights the consumer trends that drive home and housewares success. According to the report, 54% of consumers are eating at home more often and 35% of consumers plan to entertain at...
by lotus823 | Jun 8, 2023 | Amazon Marketing, Amazon Prime Day, Best Practices, Digital Marketing, Marketing
Amazon’s Prime Day 48-hour sales event is the company’s largest sale of the year. During last year’s event, Amazon Prime members purchased more than 300 million items worldwide while saving over $1.7 billion. With no official date announced yet, Amazon...
