by lotus823 | May 2, 2023 | Advertising, Best Practices, Digital Marketing, Facebook, Facebook Advertising, Social Media
Is your business looking to expand its marketing and advertising efforts? Social media has grown into a powerful tool that advertisers can use to target and reach new customers. Facebook, one of the largest social media platforms, offers advertisers a variety of...
by lotus823 | Apr 18, 2023 | Best Practices, Digital Marketing, E-mail Marketing, Graphic Design, Marketing
Email marketing is a great way to form and maintain connections, while also being an opportunity for your company to showcase clear branding. Design is another form of communication that can reinforce your brand’s message. Making intentional choices when creating...
by lotus823 | Apr 13, 2023 | Best Practices, Consumer Behavior, Content Marketing, Digital Marketing
“Get to Know Your Customers Day” lands on the third Thursday of January, April, July, and October, which is the perfect reminder for businesses to celebrate their target audience and prioritize building customer loyalty. We covered this topic back in 2021 with tips on...
by lotus823 | Mar 24, 2023 | Best Practices, Company Culture, lotus823 News, Mental Health
With Women’s International Day occurring in March along with it being Women’s History Month, our Co-founder & Managing Partner, Allison Hernandez recently had the opportunity to present to a group of women talking about the unique challenges we face as women in...
by lotus823 | Mar 23, 2023 | Best Practices, Digital Marketing, Search Engine Optimization
We have all heard of the term SEO (search engine optimization) at one time or another, and the truth is that optimizing your website is tricky and takes a lot of time and research. Taking the necessary steps to optimize your website is important to your brand’s...
by lotus823 | Mar 16, 2023 | Best Practices, Digital Marketing, Social Media, Social Media Marketing, TikTok
TikTok has quickly grown into one of the most popular social media platforms for different generations alike, making it the perfect space to reach a large market of customers. With over 1 billion active users worldwide, the platform offers a unique opportunity of...
